What is "Aji Doraku no Sato"? From Where to Buy It to Delicious Recipes [Akita Prefecture]

Did you know that noodle soup stocks are surprisingly regional, such as "Menmi" for people from Hokkaido and "Tosenkyo Mentsuyu" for people from Kyushu?

In this article, we will provide detailed information about Aji Doraku no Sato, a

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What is Ajidoraku no Sato?

manufactured and sold by Tohoku Soy Sauce Co., Ltd. which was founded in 1920 and has its headquarters in Jinguji, Daisen City, Akita Prefecture.Its "All-purpose soup Aji Doraku no Sato .

President Satake Hiroaki, who was working at an accounting firm in Tochigi, joined the company after being approached for management advice by the then-president. Under the guidance of the owner of a soba restaurant that he was consulting for, Aji Doraku no Sato was developed in 1979 using richly fragrant honjozo soy sauce

At first, we sold it as a dipping sauce for udon and soba noodles, but it didn't sell well, so we decided to sell it as an "all-purpose dipping sauce" since it also goes well with simmered dishes and natto, and we continued to improve the flavor at the same time

Thanks to President Satake's persistent efforts, Aji Doraku no Sato's sales exceeded 100 million yen in 1983, and it continues to be widely loved by the people of Akita Prefecture today

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Where can I buy Aji Doraku no Sato?

Aji Doraku no Sato is a popular local noodle soup among Akita residents, but where can you buy it?

On Tohoku Soy Sauce Co., Ltd.'s product introduction page, there is a product description for Aji Doraku no Sato, as well as links to Rakuten, Amazon, and the official Tohoku Soy Sauce online store, where you can purchase it

Rakuten and Amazon regularly hold sales, so you can get them at a lower price by purchasing at those times

Additionally, if you purchase from the official Tohoku Soy Sauce online shop, shipping is free if the total amount of bulk purchases to the same shipping address is 10,800 yen or more (tax included)

Flyers containing information about discounts within the prefecture and new stores that have started carrying the products will be posted on the Twitter accounts of Aji Doraku/Kakushi Aji @Kofuku Co., Ltd./Tohoku Soy Sauce Co., Ltd., so if you want to stay up to date, we recommend following them

Tweets by kofukurecipi

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Recipes using Ajidoraku no Sato

Some people may want to try cooking with Aji Doraku no Sato, but have no idea how to use it other than in soba soup or simmered dishes

Tohoku Soy Sauce Co., Ltd. has published three recipes that are useful in such situations, and we would like to introduce each of them to you

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1. Tohoku Soy Sauce Co., Ltd. website "Kofuku Recipe"

"Kofuku Recipes" on their website , and if you select the "Aji Doraku no Sato" tab there, you can search for a wide range of recipes using Aji Doraku no Sato, from traditional dishes to ceremonial meals and bento boxes.

It contains a wide range of recipes, from elaborate traditional dishes to time-saving recipes, so if you want to know what kind of dishes it can be used in, this is the place to start

Reference: Tohoku Soy Sauce Co., Ltd. "Kofuku Recipe"

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2.YouTube channel "Tohoku Soy Sauce Co., Ltd."

For those who want to watch the recipes and follow the steps in detail, there is a YouTube channel

The videos range from simple recipes for grilled rice balls that even children can make to feasts like roast chicken, so be sure to check them out if you want detailed instructions

Reference: YouTube channel "Tohoku Soy Sauce Co., Ltd."

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3. Instagram account "Tohoku Soy Sauce Co., Ltd."

For those who prefer to use social media to search for recipes, there is also an Instagram account

This is recommended for people who are familiar with Instagram, as you can see thumbnail images of the finished dishes and make your selection

Reference: Instagram account "Tohoku Soy Sauce Co., Ltd."

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summary

Aji Doraku no Sato is a noodle soup that can be said to be the taste of Akita Prefecture's hometown, manufactured and sold by Tohoku Soy Sauce Co., Ltd., and with convenient mail order and recipe searches, we found it to be a truly versatile and easy-to-use noodle soup

If you're interested, why not try making some delicious dishes using Aji Doraku no Sato?

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