What is "Ajidoraku no Sato"? Introducing everything from where you can buy it to delicious recipes [Akita Prefecture]

Did you know that mentsuyu has surprisingly regional characteristics, such as "menmi" for those from Hokkaido and "Tosenkyo mentsuyu" for those from Kyushu?

In this article, we will explain in detail "Aidou Raku no Sato"

What is Ajidoraku no Sato?

soup made and sold by Tohoku Soy Soy Co., Ltd. founded in 1917, headquartered in Jinguji, Daisen City, Akita Prefecture is "All-purpose Tsuyu Ajidoraku no Sato."

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President Hiroaki Satake, who was working at an accounting firm in Tochigi, joined the company after receiving management advice from the company president at the time, and under the guidance of the owner of the soba restaurant where he consulted, he began brewing aromatic honjozo. Ajidoraku no Sato was developed in 1978 using soy sauce.

At first, it was sold as udon soba soup, but it did not sell well, so we started selling it as ``all-purpose soup'' because it goes well as a sauce for stews and natto, and we continued to improve the taste at the same time.

Thanks to President Satake's persistent efforts, Ajido Raku no Sato's sales exceeded 100 million yen in 1981, and it continues to be widely loved by Akita residents today.

Where can I buy Ajidoraku no Sato?

Ajidoraku no Sato is a popular local noodle soup among Akita residents, but where can you buy it?

On the product introduction page of Tohoku Soy Sauce Co., Ltd., there are links to Rakuten, Amazon, and the official Tohoku Soy Sauce online shop, so you can purchase from there along with the product description of Ajido Raku no Sato.

Rakuten and Amazon regularly have sales, so you can get them at a cheaper price by timing your purchase accordingly.

Additionally, when purchasing from the Tohoku Soy Sauce Official Online Shop, shipping is free if the total amount of bulk purchases to the same destination exceeds ¥10,800 (tax included).

Also, flyers will be published on the Twitter accounts of Ajidoraku/Kakushi Aji @Kuchifuku Co., Ltd./Tohoku Soy Sauce Co., Ltd. for discount information within the prefecture and information about newly available stores, so it is recommended that you follow us if you want to know the latest information.

Recipes using Ajidoraku no Sato

There may be some people who would like to try cooking with Ajido Raku no Sato, but have no idea how to use it other than in soba soup or stews.

Tohoku Soy Sauce Co., Ltd. has released three types of recipes that can be useful in times like these, and we would like to introduce them to you.

1. Tohoku Soy Sauce Co., Ltd. homepage “Kofuku Recipe”

Tohoku Soy Sauce Co., Ltd.'s homepage "Kufuku Recipes" where you can search for a wide range of recipes, from traditional dishes using Ajidokaraku no Sato, to event foods, and bento boxes.

It has a wide variety of recipes ranging from elaborate traditional dishes to time-saving recipes, so if you want to know what kind of dishes you can use it for, check here first.

Reference: Tohoku Soy Sauce Co., Ltd. “Kofuku Recipe”

2. YouTube channel “Tohoku Soy Sauce Co., Ltd.”

For those who want to watch recipes in videos and check the steps carefully, there is a YouTube channel.

You can watch videos ranging from simple grilled rice ball recipes that even kids can make to delicious recipes such as roast chicken, so if you want to know the detailed steps, check them out.

Reference: YouTube channel “Tohoku Soy Sauce Co., Ltd.”

3. Instagram account “Tohoku Soy Sauce Co., Ltd.”

If you're looking for recipes, you'll have an Instagram account for those who like social media.

This is recommended for those who are accustomed to using Instagram, as you can select images of completed dishes using thumbnails.

Reference: Instagram account “Tohoku Soy Sauce Co., Ltd.”

summary

Ajido Raku no Sato is a noodle soup produced and sold by Tohoku Soy Sauce Co., Ltd. that can be said to be a taste of Akita Prefecture's hometown, and because it is convenient to order online and search for recipes, it turns out that it is truly a ``all-purpose'' and easy-to-use noodle soup. I did.

If you are interested, please try making delicious dishes using Ajido Raku no Sato.