[Yamagata Prefecture] Is it true that Yonezawa Beef Bento, a regular top-ranking bento at the National Ekiben Festival, is competing for sales at roadside stations as well?

Supermarkets often sell ekiben (train station bento boxes),
and they're so popular that they sell out in no time.

There is a Yonezawa beef bento box that is sold at festivals and always ranks highly when ranked

Its name is"Beef Right in the Center,"a name you've probably heard in the media.

Did you know that there are other bento boxes that use delicious Yonezawa beef?

We will be focusing on Yonezawa beef bento boxes, which are the subject of fierce competition at roadside stations, even though they are both located at the same station


What are the two famous Yonezawa beef bento boxes served as station bento?

Photo by ikoke

that gets the most media attention is undoubtedly"Gyūniku Domannaka.
which also uses Yonezawa beef,"Gyūniku Dojo,"is also extremely popular.

Actually, this bento box is popular with the locals.
As proof, if you go to buy it around lunchtime... you'll see how much is left.

Both dishes feature Yonezawa beef scraps simmered in a sweet and savory sauce, served over white rice.
At first glance, they may look similar to minced meat rice, but they are made with pieces of beef that are large enough to really taste the meat.


Each feature

Beef Domanaka

It is manufactured by Shinkineya in Yonezawa City, Yamagata Prefecture. The price is 1,250 yen

The name "Domannaka" comes from the fact that it is made using "Domannaka" rice produced in Yamagata Prefecture, and it is topped with half minced beef and half stewed beef seasoned with a special sauce

Developed to coincide with the opening of the Yamagata Shinkansen, this bento box has remained popular ever since.
Nowadays, it also comes in salt and miso flavors, so it would be fun to try them all.

beef dojo

"Matsukawa Bento Shop" is a long-established bento shop founded in 1899. "1,280 yen"

Like the "Beef Domanaka," this bento box comes with a double serving of minced beef and stewed beef. It's very easy to see, with a line drawn in the middle with ginger

It has a sweet flavor that is popular with a wide range of people, from children to the elderly

bonus

The one in the photo above is also a popular bento. "1600 yen"

The feeling of "meat!" really whets the appetite

"Beef Domanchu" and "Beef Dojo" can also be purchased at the roadside station in Yonezawa City. They are popular here too, and tend to sell out by the morning alone


A heated battle of ekiben even at roadside stations!

Photo by ikoke

In addition to popular ekiben (train station bento boxes),roadside station bento boxes featuring Yonezawa beef are also sold.

Photo by ikoke

It looks like there are vegetables underneath, so the nutritional balance seems good.
Considering how expensive it wouldbe to eat Yonezawa beef at a restaurant, this bento box, which offers Yonezawa beef at a very reasonable price, is very appealing.

There was also a two-color bento box featuring Yonezawa beef and Tengen pork, a Yonezawa brand

Photo by ikoke

Thisroadside stationis a fierce battleground for Yonezawa beef bento boxes.
The customers here seemed to be having a hard time deciding which one to buy.

This Yonezawa roadside station can be reached in about 20 minutes via the toll-free section from Fukushima Ozaso Interchange on the Tohoku Chuo Expressway

In spring, wild vegetables and other produce are abundant, and there are also many souvenirs available.
There are also restaurants where you can enjoy Yonezawa beef steak.

Photo by ikoke

plant, famous for the phrase "Do you eat hedges?"the 'Ukogi', they were also selling seedlings of


summary

Ekiben made with beef are extremely popular and are the face of train lines across the country

In particular, we have introduced "Beef Domanaka," which is a regular at the top of ekiben competitions, and popular bento boxes made with Yonezawa beef, which is representative of Yonezawa

Station bento boxes, not just those sold on trains but also those sold at roadside rest areas, are becoming increasingly popular through innovation and healthy competition.
It's hard to choose just one, but it would be fun to try both and compare them!


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