Morioka's drinking spots are concentrated mainly around the city's busiest shopping districts, Odori and Eigakan-dori, as well as Hachiman-cho, the temple town of Morioka Hachimangu Shrine, and the area around Morioka Station, where new establishments have been opening in recent years.
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Since being selected as one of the "52 Places to Visit This Year" by the New York Times, Morioka City has seen an increase in the number of cars with license plates from other prefectures and foreign tourists, and souvenirs are selling well...
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Niteko Cider, a popular local cider, is a traditional cider made from pure water in Misato Town, Akita Prefecture, with a refreshing and exquisite taste. Served at a cafe using...
The Rokugo area of Misato Town, Akita Prefecture, is known as the "Rokugo Spring Group," a region famous for its famous spring water. Misato Town is located in the center of the Yokote Basin, which stretches from Yuzawa City to Senboku City, stretching north to south...
Did you know that Sendai City, Miyagi Prefecture, has a tradition of "tamagozake" that has been around for over 100 years? This time, we will introduce the history and meaning of "Ganso Tamagozake," produced and sold by Katsuyama Sake Brewery, a sake brewery that has been in business for over 320 years...
Fukushima Prefecture is home to seven of the "100 Famous Mountains of Japan," including Mount Bandai. Although it is the largest prefecture among the six Tohoku prefectures, most of its land is covered with untouched forests, including the Ou Mountains, Echigo Mountains, and Abukuma Highlands.
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Miyagi Prefecture has many springs of water used for daily life, mainly in the northern part of the prefecture, centered around Kurihara City, as well as in towns along the Ou Mountains in the west and Watari City in the south, which is connected to the Abukuma Highlands.
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Yamagata Prefecture, home to many famous mountains such as Mount Chokai, Mount Zao, and the Dewa Sanzan (Mount Gassan, Mount Haguro, and Mount Yudono), boasts the largest area of natural beech forests in Japan, and its mountains and forests endure the heavy snowfall...
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Akita Prefecture is known for its delicious rice and sake, but delicious spring water springs up all over the prefecture. The prefecture is surrounded on three sides by the Shirakami-Sanchi World Heritage Site in the north and the Wagayama Mountains, which form part of the Ou Mountains in the east.
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Mocktails, authentic non-alcoholic cocktails that even those who don't like alcohol can enjoy, are gaining attention worldwide. This time, we'll be introducing LiFE, the Tohoku region's first mocktail specialty shop, located in Yamagata City, Yamagata Prefecture.
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