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4 Recommended Delicious Home-Roasted Coffee Shops in Morioka! [Iwate Prefecture]

The number of coffee shops that roast their own green beans and serve them is on the rise. Morioka, which was introduced as a "coffee town" in the New York Times' "52 Cities to Visit in 2023," is also home to many shops that roast their own beans.

DaiwaConsilioDaiwaConsilio2023.07.03

[Morioka City, Iwate Prefecture] 3 Recommended Bars Where You Can Enjoy the Locally Loved "Morioka" Sake!

Morioka's drinking spots are concentrated mainly around the city's busiest shopping districts, Odori and Eigakan-dori, as well as Hachiman-cho, the temple town of Morioka Hachimangu Shrine, and the area around Morioka Station, where new establishments have been opening in recent years.

DaiwaConsilioDaiwaConsilio2023.06.29

Experience dairy farming at Zao Heartland Farm [Zao Town, Miyagi Prefecture]

Zao Heartland Farm is a vast ranch located in Zao Town, Miyagi Prefecture. Guests can interact with cows, sheep, goats, and other animals and spend a relaxing time surrounded by nature.

natsukinatsuki2023.06.26

Bottled Don (abalone, scallop, salmon roe)

The definitive Sanriku souvenir, "Bindon" - as delicious as it looks! [Iwate Prefecture]

Bin Don was released in 2018 as a new specialty of Miyako City, Iwate Prefecture. Mail order sales began in June 2020, and it quickly became popular nationwide after being featured in various media outlets...

AoiwaAoiwa2023.06.24

Ayu fish in the fishing pond at Shirataka Yana Park (Ayu Teahouse)

Delicious grilled fish at Japan's largest fishing spot and Ayu Chaya! [Shirataka Town, Yamagata Prefecture]

Have you ever heard of a Yanaba (fish trap)? (hereafter referred to as Yanaba) A Yanaba is a fishing spot where fish are driven into a narrow passageway in a river using bamboo, stakes, stones, etc....

ikokeikoke2023.05.31

[Southern Tohoku] A must-try for fruit lovers! Strawberries, peaches, and cherries...

Southern Tohoku, led by Yamagata Prefecture, known as the "cherry prefecture," is a wonderful place for fruit lovers, where fruit can be harvested all year round. Fruit picking with family, lovers, or friends is fun, but...

SatomioriSatomiori2023.05.15

[Date City, Fukushima Prefecture] A journey around the sacred mountain power spot, Reizan Town, Date City

Ryozen-machi, Date City, located in northern Fukushima Prefecture, is a town famous as a power spot. It's home to the sacred mountain and Ryozen Shrine, which have long been a place of deep religious faith, as well as the traditional Ryozen Taiko drumming...

natsukinatsuki2023.05.02

herring

[Shinjo City, Yamagata Prefecture] Kadoyaki... a delicious fish that heralds the arrival of spring in Yamagata?

In snowy regions, it was difficult to obtain fresh fish during the winter, so people would grill the fish that arrived with the spring thaw and enjoy the joy of spring while drinking sake. This tradition remains today...

ikokeikoke2023.04.17

[Hirata Village, Fukushima Prefecture] A panoramic view of nature! Visit Jupia Land Hirata to see a carpet of moss phlox...

Hirata Village is located in southeastern Fukushima Prefecture. At Jupia Land Hirata, located at the foot of Mount Yomota, the village's symbol, 250,000 pink and red moss phlox bloom all at once across a 2.3 hectare site. When in full bloom,...

natsukinatsuki2023.04.10

Aomori Gyosai Center is the originator of Aomori's famous Nokkedon! Let's head out into the vast ocean of ingredients!

Have you ever seen or heard of Aomori's "Nokkedon" on TV, in magazines, or on social media? Since I came to Aomori this time, I tried "Nokkedon" for the first time in my life...

Editorial staffEditorial staff2023.03.31

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  • Sendai Yukina
    What is Sendai Yukina, delicious in winter? Introducing recommended recipes! [Miyagi Prefecture]
  • Craft beer
    [Craft Beer in Iwate Prefecture (Southern Area)] Unique local beers from the sea to the mountains...
  • Craft beer
    [Craft Beer in Sendai City and Southern Miyagi Prefecture] 5 New Breweries...
  • Speaking of fish from Akita Prefecture, these are the ones! Sandfish and Shottsuru Nabe
  • New Year image
    What is Yamaichi Soy Sauce's "Akegarashi"? A special flavor that pairs well with alcohol and rice [Yamagata...
  • All you need is this to make your meal delicious! Aizu Tenpo's "Okazu Miso" series [Fukuoka...
  • [Akita Prefecture] The delicious combination of Kiritanpo hotpot and Hinai Jidori chicken!
  • Kiritanpo: A traditional gourmet dish that is a must-try on any trip to Akita!
  • [Fukushima Prefecture] Is the northern town of Koorimachi the birthplace of the Date clan?
  • Sunset from Otakamori in Matsushima, one of Japan's three most scenic spots
    If you want to see the whole view of Matsushima, try the "Four Great Views" - a detailed guide to the spectacular views! [Miyagi Prefecture]
  • Minamoto no Yoshitsune
    "Summer grass, the remains of the soldiers' dreams" Takadate, the final resting place of Minamoto no Yoshitsune [Hiraizumi Town, Iwate Prefecture]
  • Are there many areas in Hokkaido that have ties to Miyagi? The migration of Sendai feudal lords and the history of Hokkaido's development [...
  • Aizu Eastern Army Cemetery "Amidaji Temple"
    Amidaji temple, home to the burial site of Aizu clan war dead from the Boshin War and the grave of Shinsengumi leader Saito Hajime...
  • Demons of the World
    "Oni no Yakata" is a demon museum that brings together demons from all over the world! [Kitakami City, Iwate Prefecture]
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  • Yamagata Kokeshi dolls' expressions
    Yamagata Kokeshi – Created by Kobayashi Soji, who trained in woodworking at Sakunami Onsen in the Sendai domain...
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    Yajiro Kokeshi – A tradition that developed around Kamasaki Onsen, the home of the Shiraishi Katakura family...
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    Nakanosawa Kokeshi – A tradition that has evolved beyond its current status as "part of the Tsuchiyu tradition"...
  • Oyu Stone Circle: A stone circle from Japan's Jomon period! [Akita Prefecture]
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    The Aizu-themed designs are interesting! A slightly unusual souvenir: "Aizu Hanafuda" (Aizu playing cards) [Fuku...].
  • Walking around town is fun! Investigating "nostalgic sweets" near Miharu Town Hall [Fukushima...
Akabeko
Learn about the meaning and painting of the Aizu local toy "Akabeko" as a lucky charm [Fukushima Prefecture]
[Shibata District, Miyagi Prefecture] A Thousand Cherry Blossoms and Plum Blossoms Complex! Ogawara, the Town of Cherry Blossoms and Plum Blossoms
If you try, it will be done. If you don't try, it won't be done. If something doesn't get done, it's because people don't try
A journey unraveling the history of Yonezawa feudal lord Uesugi Yozan: the secrets behind the saying "If you try, you can do it"...
Fire Prevention Tiger Dance
Fire Prevention Tiger Dance: A traditional performing art that expresses the wish to protect the town from strong winds and fires...
Wooden carved Usotori bird from the Uso-kae Festival
Is this year's misfortune replaced by lies? A report on the Usokae Festival at Takahata Tenmangu Shrine...
Danburi Choja
What is "Danburi Choja"? A detailed explanation of the old story that gave the name to the sweet potato shochu...
[Yonezawa City, Yamagata Prefecture] The "Nasebe Naru Autumn Festival" was fun and delicious!
[Iwate Prefecture] Why is Morioka in Iwate called that? Exploring the origins of the place name!
[Takahata Town, Yamagata Prefecture] A shrine dedicated to dogs and cats? The history of Inu no Miya and Neko no Miya...
Statue of Masayuki Hoshina
The origin of the shogun's "infidelity"? The renowned shogun masashi hoshina...
Hanamaki Festival
Recommended Autumn Festivals in Iwate: Part 1 - See the gorgeous and elegant floats made by local residents...
[Part 2] Masumi Sugae's Walk on the Oga Peninsula – Discovering the strange rock formations along the coast...
[Tohoku] Strange festivals in Tohoku!? Introducing 6 festivals that will surprise people from other prefectures
Dazai Osamu Memorial Museum "Shayokan"
Novelist Osamu Dazai's birthplace, Shayokan, is a 2,180m2 mansion! [Goshogawa, Aomori Prefecture].
Sawame Lion Dance (Morioka City)
Sakurayama Shrine | Photo report of the joint local performing arts dedication (October 12, 2025) [Iwate...
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