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Aomori Hiba, which not only has a pleasant fragrance but is also water-resistant, has its place at hot springs [Aomori Prefecture]

The scent of Aomori Hiba contains a special ingredient not found in Japanese cypress: hinokitiol. Hinokitiol is a natural extract with strong antibacterial and antiseptic properties.

NORIJUNNORIJUN2026.03.03

The core of the theory that Aomori Hiba is the strongest is the "hinokichio" which is only found in Aomori Hiba in Japan.

Aomori cypress is used in many buildings, including the Golden Hall of Chusonji Temple in Hiraizumi (Hiraizumi Town, Iwate Prefecture), which has remained unreconstructed for over 900 years, Hirosaki Castle, which was built in the early Edo period, and I...

NORIJUNNORIJUN2026.02.27

Refreshing taste created by fresh hops! Hop Japan's 3 craft beers...

This unique flavor is made with fresh hops grown in-house. This time, we'll be introducing craft beer from Hop Japan Co., Ltd., headquartered in Tamura City, Fukushima Prefecture. We'll be comparing three varieties and providing a review...

Haruka HashimotoHaruka Hashimoto2026.02.20

Become friends with the forest! Protecting Akita's forests and passing them on to the next generation through the "Akita Forest Creation" initiative...

Approximately 67% of Japan's land area is forested (as of March 31, 2022, Forestry Agency and Prefectural Forest Area Ratio). Akita Prefecture is higher than the national average, with approximately 72% of its land covered by forests, and approximately 53% of that is national forest.

NORIJUNNORIJUN2026.02.06

Hirosaki Castle: The entire castle tower was moved | The cutting edge of cultural property restoration on display at the moving shop [Hirosaki City, Aomori Prefecture]

Hirosaki Castle in Hirosaki City, Aomori Prefecture, has been undergoing a "hikiya" (moving) project since 2015 to move the castle tower approximately 70 meters from its original location. The building was moved as is, without being dismantled...

RyokoRyoko2025.12.23

Enjoy the gourmet food at this station! Packed with Akita's deliciousness...

A wide variety of restaurants are open in "Poporo Road," a free passageway connecting the east and west sides of JR Akita Station, and the station building "Topico," which are directly connected to the ticket gates. From national fast food chains to stylish restaurants...

DaiwaConsilioDaiwaConsilio2025.11.27

Enjoy the gourmet food at JR Morioka Station! Seafood, local sake, craft beer...

JR Morioka Station is directly connected to the station building "Fezan," which houses many local restaurants, but JR East has also opened several local restaurants within the station.

DaiwaConsilioDaiwaConsilio2025.11.20

Enjoy the abandoned railway tracks of Tohoku! Ride a rail bike or a trolley along the tracks...

The Kosaka Railway (official name: Kosaka Smelting Kosaka Line) was a 22.3km local freight railway line connecting Odate City and Kosaka Town, operated by Kosaka Smelting Co., Ltd., which still operates in Kosaka Town.

DaiwaConsilioDaiwaConsilio2025.11.11

Introducing the popular gelato at roadside stations! Taste delicious gelato in Iwate prefecture...

One of the joys of roadside stations is the original soft serve ice cream made with local ingredients, but recently, an increasing number of roadside stations have started offering stylish Italian gelato. In Iwate...

DaiwaConsilioDaiwaConsilio2025.10.30

Nanbu Toji Sake

The History of Nanbu Toji and 5 Representative Sake Breweries - Iwate's Sake-Making Masters

A "Toji" (master brewer) is a sake brewing technician. Among them, the Nanbu Toji are a renowned group of master brewers active in the Tohoku region, primarily in Iwate Prefecture. A tradition that has been passed down since the Edo period...

RyokoRyoko2025.10.01

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