This site is a web media that delivers all kinds of trivia, from sightseeing and gourmet spots in the six Tohoku prefectures to local, customs, and history.
JR Morioka Station is directly connected to the station building " Fezan ," which houses many local restaurants, but JR East has also opened several local restaurants within the station itself.
JR East will begin improvement work at Morioka Station in December 2024, consolidating the Shinkansen ticket gates, which were previously separated into north and south sections, into one.
In line with this, the restaurants and souvenir shops at the south exit will be renovated in June 2025, and improvement work on the north exit will begin in October, so further evolution of in-station gourmet food is expected.
Please note that the prices in this article are current as of September 30, 2025.
What is "inside the station"?
Located on the first floor of Morioka Station, Odensekan has a wide selection of souvenirs, bento boxes, side dishes, and more, making it fun just to browse.
to Wikipedia , "Ekinaka" is a common name for stores and other establishments located inside or near stations under the management of Japanese railway operators.
In the past, the term often referred to the area between the ticket gate and the platform, but recently the term "inside the station" has come to be used to refer to the station premises and station buildings directly connected to the station as well.
In this article, we also introduce station buildings directly connected to the station as "in-station" areas.
The second floor of the south exit of JR Morioka Station has been reborn after renovation work was completed.
"NEO Kaioh" and "Ki-oh" were replaced by players from "Kirin City"
After the renovation work is completed, a new restaurant of a different genre will open on the second floor of the south exit on June 27, 2025, and is becoming a hot topic in the local area.
NEO Kaiou, a seafood bar in the station
NEO Kaioh is suitable for large parties
Kaioh with its main store in Uchimaru in the city , is an izakaya where you can enjoy fresh seafood at reasonable prices, but this new store is also popular for its great value lunches and can accommodate large banquets in the evenings.
In addition to fried chicken, Toriou also offers takeout pizza, minced meat cutlets, fried horse mackerel, and rice.
Also, next door, the take-out-only " Take-out Fried Chicken and Pizza Specialty Store Torio Morioka Station Branch " opened at the same time, and this is also a branch of Kaiou.
I tried drinking at NEO Kaioh, a seafood bar inside the station!
The counter is located right at the entrance
The layout of the kitchen inside the store is the same as Kirin City, but the atmosphere is completely different.
There are also table seats inside the restaurant where you can enjoy the view of Morioka Station.
There are tables for four and two, and you can order from the menu that appears when you scan the QR code on the table with your smartphone.
QR code for ordering, easy to use and understand
Even if you don't have a smartphone or don't know how to use it, you can order directly by asking a member of staff, so you don't have to worry.
The seafood bowl is topped with a variety of sashimi, including tuna, shrimp, and flounder, making it excellent value for money!
All of the seafood dishes were great value for money, and the seafood bowl was 1,500 yen and came with a generous amount of fresh sashimi, as shown in the photo.
This is also a Yukhoe dish with plenty of tuna.
The 500 yen tuna yukke was filled with plenty of high-quality red tuna meat and was very satisfying to eat, but what I would most recommend is the stewed offal.
Motsu stew filled with large chunks of tenderly stewed motsu
The price of 700 yen was unusually high for stewed offal, so I was curious to try it out and ordered it, but when it came out I was surprised by the amount and size of the stewed offal.
The offal is well prepared and not oily, but soft, and this dish alone is enough as a snack to go with your evening drinks.
Toriou's fried chicken is well seasoned. This is the "garlic soy sauce flavor."
You can also order fried chicken from the neighboring restaurant, Toriou, as an appetizer, so be sure to give it a try if you drop by.
NEO Kaioh Seafood Bar in the Station ＜Information＞
The spacious interior features an eat-in corner at the back right.
A new souvenir shop has opened, featuring an eat-in corner where you can enjoy Sanriku cuisine such as Miyako's Bin Don, as well as a tasting corner for local sake.
Fukuda Bread's sales floor has moved from the north exit to here.
Sales of Morioka's soul food, Fukuda BreadIwate Tetoteto , and we recommend GOZZO Iwate's original cooked bread made with it.
GOZZO Iwate ＜Information＞
Phone number: 050-5489-0400
Opening hours: Cafe (eat-in) 10:00-18:00
Business hours: Souvenirs and original bread 8:00-19:00
The location is in front of the Midori counter at the south exit
The main store is located in front of JR Hanamaki Station, and is known for its chewy and fluffy bagels made with wheat flour from Iwate Prefecture. We also recommend their sandwiches with Hakukin Pork ham.
In addition to offering soft serve ice cream and cafe menu items, they also have eight types of drinks available at all times, including their own brewed craft beer.
The interior is decorated in calming colors that make you want to relax
This craft beer can also be enjoyed at BrewBeast, located in Kibushi Green Space on the banks of the Kitakami River, near Morioka Station.
Lit Work Place Morioka Station Store <Information>
Phone number: 019-613-3515
Business hours: 7:00-21:00 (last orders for food 20:00, drinks 20:30)
Coffee Roaster CAFE LAube (Café Robe) Morioka Station Branch
The ticket gates remain the same, with CAFE LAube at the back left.
CAFE LAube Morioka Station, known as Kitakami's drive-through cafe, has opened in the waiting room inside the Shinkansen ticket gates at Morioka Station.
You can enjoy delicious home-roasted coffee and the popular coffee soft serve, which is a blend of coffee and topped with espresso coffee powder, while waiting for your train.
Improvement work has begun on the second floor of the north exit of JR Morioka Station.
The Daichikan before construction. I'm looking forward to seeing how it will be renovated after construction.
The north exit is scheduled to be completed in 2026, with improvement work beginning in October. The following businesses have closed Ekiben-ya UmaimonIwate Tetoteto which sold Iwate gourmet food and Fukuda bread ; and souvenir shop Daichikan
Doutor Coffee Shop Morioka Station
The store is fairly spacious
Doutor is located in an area that will not be affected by the construction work, so it continues to operate as usual. You can enjoy coffee and classic Milano sandwiches and German hot dogs, either dine-in or takeaway.
Doutor Coffee Shop Morioka Station Store <Information>
There is a soba restaurant and cafe on the first floor in front of Morioka Station.
You can enter Soba no Hana from either the station entrance or the outside.
The soba restaurant and cafe on the first floor in front of the station are part of the station building, Fezan, but they are in a prominent location in front of the station and can also be used as a waiting spot for buses to the bus terminal in front of the station.
buckwheat flowers
Bus terminal entrance
This is a stand-up soba restaurant where you can easily fill your stomach when you're in a hurry or short on time, and it is well-known for the firmness of its country soba noodles, which are unusual for a stand-up restaurant, and the delicious broth of its soup.
In addition to simple bamboo steamer soba, natto soba is also very popular, and the crispy battered tempura is also well-received.
Buckwheat flowers ＜Information＞
Phone number: 019-654-4520
Business hours: 8:00-20:30 (last order 20:15)
Tohoku DRIPPERS COFFEE STAND Morioka Station Building Fezan Store
It's close to the bus terminal, so many bus users visit the store.
Popular items include coffee named after each of the six Tohoku prefectures, which are blended with the image of each prefecture, and the "Tohoku Six Prefectures Sandwich" and "Tohoku Gourmet Sandwich," which are packed with ingredients.
The 500 yen morning set (Iwate egg sandwich and original coffee) is excellent value for money and can be enjoyed in the eat-in space or as takeaway.
Tohoku DRIPPERS COFFEE STAND Morioka Station Building Fezan Store <Information>
In this article, we introduced JR East restaurants located within Morioka Station, but there are many more gourmet restaurants connected Fezan
There will also be stalls selling Morioka's three major noodle dishes, including a long-established yakiniku restaurant and Jajamen, and we hope to introduce these on another occasion.
I am a former Edo guy who loves Morioka, loves the six prefectures of Tohoku, and loves history, gourmet food, travel, sports, alcohol, and singing. We'll introduce you to some interesting, delicious, and good things about Tohoku!
![Genbikei bus stop](https://jp.neft.asia/wp-content/uploads/2017/04/IMG_5931-150x150.jpg.webp "The specialty of Genbikei, "Flying Dango," is definitely worth a visit! Delicious activities! [Ichinoseki City, Iwate Prefecture]")
