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Wooden carved Usotori bird from the Uso-kae Festival

Turning the year's various misfortunes into lies? A report on visiting the Usokae Festival at Takahata Tenmangu Shrine [Good Fortune...].

Takahata Tenmangu Shrine is located in Iizaka-machi, Fukushima City. At this shrine, the "Usokae Festival," held twice a year in January and April, offers auspicious items with the powerful benefit of turning various misfortunes of the year into "lies"...

AoiwaAoiwa2025.01.15

Introducing popular temples and shrines recommended for your first visit of the year in Fukushima Prefecture during the Year of the Snake!

Fukushima Prefecture has long been the gateway to the Michinoku region, bringing Western culture with it. While it boasts numerous historic shrines and temples dating back to the Kofun period, it also boasts shrines and temples with shorter histories that honour special deities.

DaiwaConsilioDaiwaConsilio2024.12.27

Introducing popular temples and shrines recommended for your first visit of the year in Iwate Prefecture during the Year of the Snake!

Iwate Prefecture is home to many classic shrines and temples perfect for New Year's visits, including Chusonji Temple in Hiraizumi, where the Oshu Fujiwara clan boasted their prosperity, and Morioka Hachimangu Shrine, considered the prefecture's most powerful power spot. Each...

DaiwaConsilioDaiwaConsilio2024.12.27

Introducing popular temples and shrines recommended for your first visit of the year in Akita Prefecture during the Year of the Snake!

The most popular first shrine visit destination in Akita Prefecture is Ohirayama Miyoshi Shrine on the outskirts of Akita City, known as the shrine for the god of victory and success. Over 100,000 people visit during the first three days of the New Year. Other popular first shrine visit destinations include...

DaiwaConsilioDaiwaConsilio2024.12.26

Introducing popular temples and shrines recommended for your first visit of the year in Yamagata Prefecture during the Year of the Snake!

When it comes to first shrine visits in Yamagata Prefecture, there are many temples and shrines throughout the prefecture that attract many worshippers, such as Yamagata Gokoku Shrine and Risshakuji Temple in Yamagata City, Uesugi Shrine in Yonezawa, Kameoka Monjudo in Takahata, and Kumano Taisha Shrine in Nanyo.

DaiwaConsilioDaiwaConsilio2024.12.25

Introducing popular temples and shrines recommended for first visits of the year in Miyagi Prefecture during the Year of the Snake!

Miyagi Prefecture is a popular place for first shrine visits of the year, with many popular shrines to visit, including Osaki Hachimangu Shrine and Toshogu Shrine in Sendai City, as well as Takekoma Shrine, one of Japan's three major Inari shrines, and Shiogama Shrine, the Ichinomiya of Mutsu Province.

DaiwaConsilioDaiwaConsilio2024.12.24

Introducing popular temples and shrines recommended for your first visit of the year in Aomori Prefecture during the Year of the Snake!

We would like to introduce two shrines in Aomori Prefecture that are considered standard destinations for your first visit of the year in 2025, one in Aomori City and one in Hachinohe City. We will also introduce two shrines in Hirosaki City and its surrounding areas...

DaiwaConsilioDaiwaConsilio2024.12.20

[Part 3] Masumi Sugae's walk through the Oga Peninsula – hit by a major earthquake [Akita Prefecture]

Based on "Oga no Gofu" (Five Winds of Oga), a travelogue written by Sugae Masumi (1754-1829) during the Edo period, which chronicles his travels around the Oga Peninsula, this book introduces the history of Sugae Masumi, contrasting the Edo period with the present day.

NORIJUNNORIJUN2024.12.16

[Part 2] Masumi Sugae's walk around the Oga Peninsula – She was fascinated by the strange rock formations along the coast...

Based on "Oga Gofu," a travelogue of the Oga Peninsula written by Sugae Masumi (1754-1829) during the Edo period, this book introduces the Oga Peninsula as described by Sugae Masumi, contrasting the Edo period with the present day.

NORIJUNNORIJUN2024.12.10

Takakura Shrine (Ouchijuku)

Takakura Shrine, a hidden power spot in Ouchijuku (Fukushima Prefecture)

Ouchi-juku, located in Shimogo Town, Minamiaizu District, Fukushima Prefecture, is a famous tourist spot in Fukushima, thanks to the rows of traditional thatched-roof houses that line the streets. The main street of Ouchi-juku...

AoiwaAoiwa2024.11.22

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  • What day is it today? | Tohoku Edition: What day is November 10th?
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  • Is this the birth of a new B-grade gourmet food?! Belle Joyce's Nice Feeling Bread! [Iwate Prefecture]
  • 1 round dumpling
    What is Fukushima City's "Disc Gyoza"? Introducing Recommended Restaurants and Its History [Fukushima Prefecture]
  • [Ofunato City, Iwate Prefecture] Sanriku Brewing Company's SANRIKU BEER Tasting...
  • What is the traditional vegetable Ukogi? Explaining its origins and delicious ways to eat it [Yonezawa City, Yamagata Prefecture]
  • It's like a scarlet jewel! With the crunchy texture of "Pucchinkoko", your meal will be delicious today...
  • Sun Bread Sticky Chocolate
    Nostalgic yet new! What kind of bread is Taiyo Pan's "Beta Choco"?.
  • Craft beer
    [Craft Beer in Akita Prefecture] 5 Local Beers with Unique Flavors to Enjoy!
  • What is Kudo Pan, beloved by the people of Aomori Prefecture? Introducing the classic and best-selling products
  • The "Matagi," master bear hunters who live in the mountains, originated in Kitaakita City, the home of the Ani Matagi...
  • Sunset from Otakamori in Matsushima, one of Japan's three most scenic spots
    If you want to see the whole view of Matsushima, try the "Four Great Views" - a detailed guide to the spectacular views! [Miyagi Prefecture]
  • Hachinohe Senbero
    Recommended Senbero bars in Hachinohe City, where the alley culture thrives! [Aomori Prefecture]
  • The shrine and explanatory sign of Arahagihaba Shrine (Iwadeyama, Osaki City)
    Arahagihaba Shrine in Iwadeyama | Has it been enshrined for 2,000 years? A mysterious ancient shrine whose name is even etched into the place name...
  • Bottled Don (abalone, scallop, salmon roe)
    The definitive Sanriku souvenir, "Bindon" - as delicious as it looks! [Iwate Prefecture]
  • Kasedori (Kaminoyama City, Yamagata Prefecture)
    The "Kase-dori," a divine incarnation wearing a straw cloak, is fun to watch with its "Kakkakka!" chant...
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Recommended Articles
  • The legendary pyramid that lies dormant in Kazuno City is called Kuromanta! [Akita Prefecture]
  • Takakura Shrine (Ouchijuku)
    Takakura Shrine, a hidden power spot in Ouchijuku (Fukushima Prefecture)
  • Bottled Don (abalone, scallop, salmon roe)
    The definitive Sanriku souvenir, "Bindon" - as delicious as it looks! [Iwate Prefecture]
  • Katakura family mausoleum
    Four historic sites related to Katakura Kagetsuna, a famous vassal of Date Masamune, and the Katakura family [Miyagi Prefecture]
  • Exterior view of "KUROKOCHI STAY" at night / © Novaterra Inc
    A former hospital in the heart of Aizuwakamatsu has been converted into an 8-room accommodation facility. The Western-style building, "KUROKOCH...", was constructed in 1936.
  • Fermenteria on the first floor of JR Sendai Station, where transparent tanks for brewing are lined up / © Katsuhanazo Co., Ltd
    "Craft sake" brewed inside Sendai Station wins gold medal. Fermenteria's "Yuzu x...
Are there many areas in Hokkaido that have ties to Miyagi? The migration of Sendai feudal lords and Hokkaido...
The Zaimokuiwa Rocks of Obara in Shiraishi are a natural phenomenon, a spectacular spot for viewing columnar joints! [Miyagi Prefecture]
The zodiac sign for 2023 is the rabbit. What is the zodiac belief unique to Sendai, the "Ka-tai-shin"? [Miya...
The Jigokudani (Hell Valley) walking trail in Onikobe! The rising steam and geysers create a truly hellish scene! ...
The facial expressions of Kijiyama Kokeshi dolls
Kijiyama Kokeshi – A traditional doll from Akita Prefecture, characterized by its unique, melancholic expression...
Approach to Nihonmatsu Shrine
Nihonmatsu Shrine, the main shrine of the former Nihonmatsu domain, famous for its lantern festival (Fukushima Prefecture)
Zao Takayu Kokeshi dolls' expressions
Zao Takayu Kokeshi Dolls – Following in the footsteps of Tsuchiyu and Togatta, Zao Onsen...
Portrait of a family and Tsuruga Castle
30 Surnames with Roots in Fukushima Prefecture's Prestigious Families
Atago Shrine's temple nameplate
Atago Shrine on Mount Atago (...
Kanzeji Temple (the cave where the demon hag lived)
The legend of the Onibaba of Adachihara. It is a scary ghost story with a sad human drama...
2025.07.22 Aizu-Tajima Gion Festival_00
Aizu-Tajima Gion Festival Photo Report: Part 1 - Performances at the large floats of the evening festival...
The 62nd Namahage Sedo Festival
Excited to see Namahage for the first time! Report from the 62nd Namahage Sedo Festival [Autumn...
Furukawa specialty dad's favorite
Does it have a similar name to that nationally famous item? Furukawa's specialty, exquisite sweets, "Papa's Favorite...".
Special Junmai sake "Kawaguchi Natto"
Sake with a natto label, which is supposed to be taboo for sake breweries? A collaborative product from companies in the same region...
Bottled Don (abalone, scallop, salmon roe)
The definitive Sanriku souvenir, "Bindon" - as delicious as it looks! [Iwate Prefecture]
Sakunami Kokeshi dolls' expressions
Sakunami Kokeshi Dolls – Developed in the Sakunami Onsen area of ​​Sendai, these dolls have a history of over 150 years...
Nishikicho Toramai (Kamaishi City)
Sanriku performing arts come together! Sanriku International Arts Festival 2025 "Kazumu" Photo Le...
Aizu Eastern Army Cemetery "Amidaji Temple"
The Aizu clan's war dead burial ground and the grave of Shinsengumi member Saito Hajime are located here.
A winter illusion woven from sweet nectar... The history and taste test review of Tamazawa Kokonoe Honpo's "Shimobashira"...
Dance of Ennen "Young Woman and Priest"
What is Ennen, a precious performing art that only a few remain today? | Ennen at Motsuji Temple...
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