Morioka City is located in a basin surrounded by mountains on all sides, and there are many viewpoints around the city from which you can get a bird's-eye view. Among these, we will introduce observation decks and driving courses with particularly spectacular views, as well as...
Daiwa Consilio
A "Toji" (master brewer) is a sake brewing technician. Among them, the Nanbu Toji are a renowned group of master brewers active in the Tohoku region, primarily in Iwate Prefecture. A tradition that has been passed down since the Edo period...
The six Tohoku prefectures are home to delicious rice, vegetables, fruit, and milk, and Yamagata Prefecture is no exception, showcasing the deliciousness of these ingredients in its roadside station original soft serve ice cream.
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R Artisan Co., Ltd., headquartered in Tamura City, Fukushima Prefecture, is a signboard company that handles outdoor advertising. However, this company has another surprising side to it. That is, Matsumoto...
Of the six Tohoku prefectures, Tohoku has the third most roadside stations, with 34 (as of June 2025), after Iwate and Fukushima. Each roadside station offers local soft serve ice cream that takes advantage of the region's unique characteristics.
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When I see a bag labeled "Aomori Garlic" at the supermarket, I feel a little proud. Living in Aomori Prefecture, garlic is naturally produced in Aomori, but its taste and aroma...
Each prefecture in the Tohoku region has a wide variety of foods that go well with rice, known as "rice accompaniments." This time, we'll be introducing the Aizu Tenpo "Okazu Miso" series. This dish features a rich miso paste and plenty of ingredients...
Have you heard of the fruit called "Saru-nashi"? Tamagawa Village, located in the Nakadori region of Fukushima Prefecture, is a local specialty of the town, and is actively producing this fruit, which is said to be the ancestor of kiwifruit.
A typical summer sight in Akita is "Babahera Ice Cream," where a parasol is set up in a roadside parking space and then the baker skillfully uses a spatula underneath to create rose-shaped ice cream.
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It's no exaggeration to say that there is a ramen that is known by everyone in Hirosaki, Aomori Prefecture. That ramen is "Nakamiso." This miso ramen has been served for many years in the basement food court of Nakasan Hirosaki...
