The soft serve ice cream at roadside stations makes the most of the flavors and aromas of local ingredients, making it a popular gourmet treat that's essential for a break from driving. In this article, we'll introduce the flavors of the 39 roadside stations in Iwate Prefecture...
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When you think of natto, you might imagine it as something you eat plain for breakfast, but in the Tohoku region, it's a whole different experience. In Tohoku, where fermented food culture is deeply rooted, natto has become a part of the local food culture...
When talking about chikuwa in Aomori Prefecture, the first thing that comes to mind is Maruyo Suisan's Kamome Chikuwa. Its presence is immediately apparent when you look at the kamaboko section of a supermarket. Rows and rows of Kamome Chikuwa...
Fermentation culture remains strong in Hokkaido and Tohoku. Among these, "nishin no kikomi" (sliced herring), eaten in Hokkaido and Aomori, has long been loved as a side dish for rice or as a snack with alcohol.
In supermarkets and Japanese confectionery shops in the Tsugaru region of Aomori Prefecture and Akita Prefecture, sweets called "Unpei" are available around the New Year's holiday, before Obon, and during the equinox. They come in bright pink, fluorescent green, and other colors...
When the cherry blossoms in Hirosaki Park begin to bloom, the people of Tsugaru begin enjoying a slightly unusual cherry blossom viewing experience. The food lined up on the picnic sheets is actually "spiky crabs," a rare cherry blossom viewing delicacy in Tsugaru.
Fukushima Prefecture is known as the kingdom of fruit. Although I have never lived in Fukushima Prefecture, I have several relatives from Fukushima, and I have been extremely grateful for the fruits produced there throughout my life.
Have you heard of the Beljoyce Group's "Delicious! Sesame-Fragrant Beef Curry Bread," which won the Grand Prize at the 2025 Lunch Box and Side Dish Awards? It's a curry bread filled with beef curry...
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Natto is a classic rice accompaniment. Delicious and nutritionally balanced, it's likely that many households keep it on hand. Fukushima City, Fukushima Prefecture, is known for its high natto consumption...
Kirisensho is a steamed rice cake made from kneaded rice flour. It is a local confectionery served at celebrations in the central inland area of Iwate Prefecture and eaten as a snack during farm work such as rice planting. The other day, I...
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