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Tohoku gourmet

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We asked the staff at Morioka's soul food shop, Fukuda Pan, about their top 3 most popular breads!.

Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...

DaiwaConsilioDaiwaConsilio2026.02.24

Refreshing taste created by fresh hops! Hop Japan's 3 craft beers...

This unique flavor is made with fresh hops grown in-house. This time, we'll be introducing craft beer from Hop Japan Co., Ltd., headquartered in Tamura City, Fukushima Prefecture. We'll be comparing three varieties and providing a review...

Haruka HashimotoHaruka Hashimoto2026.02.20

strawberry

Happiness spreads throughout your mouth! Strawberry Sweets are a great gift or souvenir...

For many people, seeing the word "strawberry" brings back happy childhood memories. That sweet and sour taste and the cute pink image...

Haruka HashimotoHaruka Hashimoto2026.02.10

Spreading the appeal of fruit! Fukushima Ouse Winery, working hand in hand with local farmers...

Aiming to promote agriculture in the region, they are constantly challenging themselves to achieve this. Fukushima Ouse Winery in Koriyama City, Fukushima Prefecture, has as its mission to promote agriculture in Fukushima Prefecture, and is working to develop new and delicious wines...

Haruka HashimotoHaruka Hashimoto2026.02.09

Morioka Liquor Stores: Enjoying a Kakuuchi Drink! 2026 Edition [Morioka City, Iwate Prefecture]

In the past, when sake was sold by weight at liquor stores, there was a system where you could drink the sake you purchased directly in the store, along with snacks such as canned goods sold in the store.

DaiwaConsilioDaiwaConsilio2026.02.05

A rice accompaniment made by a long-established pickle shop! A taste review of Odawaraya's "Taberu" series...

"Edible chili oil" has become a huge hit as a side dish to go with rice. Odawaraya, a long-established pickle shop based in Koriyama City, Fukushima Prefecture, offers not only "Edible Chili Oil" but also the spin-off "Edible" series...

Haruka HashimotoHaruka Hashimoto2026.02.03

"Curry in Morioka!" (Part 2) 3 Spicy Authentic Indian Curry Restaurants Popular with Locals...

We'll introduce three popular restaurants serving authentic Indian curry, which is a little different from the Japanese-style curry we introduced in the first part, and is spicier than other popular restaurants. Please note that the prices in this article are for 2...

DaiwaConsilioDaiwaConsilio2026.02.02

"Curry in Morioka!" (Part 1) 3 Curry Restaurants, from Long-established Restaurants Loved by Locals to Up-and-Coming Restaurants...

Curry rice is a familiar dish that is almost always on the menu of any restaurant. Throughout Japan, there are many restaurants serving delicious curry, including specialty shops, set meal restaurants, soba restaurants, and coffee shops.

DaiwaConsilioDaiwaConsilio2026.01.29

What are Fukaura Snow Carrots? Learn about the differences between them and regular carrots, the secret to their sweetness, and how to get them.

Have you ever heard of "Fukaura Snow Carrots"? They're grown in Fukaura, Aomori Prefecture, and are said to be so sweet and flavorful that even those who don't like carrots will be captivated.

Hana OdagiriHana Odagiri2026.01.28

Warm hittsumi is delicious in Morioka's harsh winter! A simple-tasting hittsumi that will warm your body...

In the northern Tohoku region, including Morioka City in Iwate Prefecture, a cold seasonal wind called "Yamase" blows in the summer, often causing cold damage and poor rice harvests. As a result, people began to cultivate tuna as an alternative staple food to rice.

DaiwaConsilioDaiwaConsilio2026.01.26

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