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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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The core of the theory that Aomori Hiba is the strongest is the "hinokichio" which is only found in Aomori Hiba in Japan.

Aomori cypress is used in many buildings, including the Golden Hall of Chusonji Temple in Hiraizumi (Hiraizumi Town, Iwate Prefecture), which has remained unreconstructed for over 900 years, Hirosaki Castle, which was built in the early Edo period, and I...

NORIJUNNORIJUN2026.02.27

"Shayokan." Dazai Osamu's birthplace. Nationally designated important cultural property. ©Aomori Prefecture

Chusonji Temple's Golden Hall, Hirosaki Castle, and Shayokan Hall - Historical Buildings Made from Aomori Hiba (Claude Tree) [Aomori Prefecture]

Aomori Hiba (Thujopsis dolabrata) is a tree endemic to Japan, and its Japanese scientific name is Hinoki Asunaro. It grows north from the Noto Peninsula and Nikko region of Tochigi Prefecture, and up to the Oshima Peninsula in Hokkaido...

NORIJUNNORIJUN2026.02.25

Spreading the appeal of fruit! Fukushima Ouse Winery, working hand in hand with local farmers...

Aiming to promote agriculture in the region, they are constantly challenging themselves to achieve this. Fukushima Ouse Winery in Koriyama City, Fukushima Prefecture, has as its mission to promote agriculture in Fukushima Prefecture, and is working to develop new and delicious wines...

Haruka HashimotoHaruka Hashimoto2026.02.09

Amazake from Horai-ya Honten

Delicious and nutritious amazake for the cold season! Introducing Houraiya's flavored amazake [Fukushima Prefecture]...

Cold weather can make you feel a bit down... So why not recharge your body with some delicious amazake? This time, we'll introduce a unique amazake made by Horai-ya Honten in Koriyama City, Fukushima Prefecture.

Haruka HashimotoHaruka Hashimoto2025.12.31

Did you know? Fukushima is constantly creating new local specialties! 3 recommendations [Fukushima Prefecture]

Tohoku is full of delicious foods! Fukushima Prefecture also has many delicious foods, such as peaches and sake, that can be proudly presented both nationally and internationally. While these classic specialties are wonderful, there are also many unique foods...

Haruka HashimotoHaruka Hashimoto2025.11.19

A taste review of "Miso-pickled Cream Cheese," a delicious snack to enjoy with local sake...

When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...

Haruka HashimotoHaruka Hashimoto2025.11.13

Let's go see the natural Akita cedars [2] A forest of natural Akita cedars with giant trees over 200 years old

In "Let's go see natural Akita cedars" [1], we introduced some representative old Akita cedar trees and the natural forests where they grow. Here, you can enjoy a leisurely walk along well-maintained trails...

NORIJUNNORIJUN2025.09.16

Let's go see the natural Akita cedars [1] The striking natural Akita cedars

Cedar is a tree native to Japan, and fossils dating back approximately 5.3 million years have been discovered in Akita Prefecture. Archaeological excavations have since revealed that humans used cedar trees during the early Jomon period.

NORIJUNNORIJUN2025.09.11

Kanegasaki Herbal Brewery - Barrel-Aged ONI no amaro KZ

From Kanegasaki Town! "Barrel-Aged ONI no ama" herbal liquor made with Iwate rice shochu and Japanese ingredients...

The barrel-aged herbal liquor "ONI no amaro KZ" features a striking label featuring a demon mask from the traditional Onikenbai dance, a traditional art form passed down mainly in Kitakami City, Iwate Prefecture.

AoiwaAoiwa2025.06.04

Hoya Suimei Variation

Speaking of Miyagi, sea squirts are the first thing that comes to mind! 5 recommended sea squirt souvenirs you can buy at Sendai Station!

When you think of Miyagi Prefecture, you think of sea squirts! Many people probably think of sea squirts! This time, we'll introduce five sea squirt souvenirs that can be stored at room temperature and are recommended as souvenirs or snacks! What is a sea squirt?...

YokochiYokochi2025.03.05

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