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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Kaldi's popular "Umakute Shouga Nee!!" is a versatile seasoning that can be easily adapted!.

With the recent trend of warming up your body, the number of people consciously consuming ginger and those who love the taste of ginger are on the rise. "Umaku" is a versatile seasoning that has captured the hearts of ginger lovers.

Haruka HashimotoHaruka Hashimoto2024.10.09

Furukawa specialty dad's favorite

Does the name sound similar to a nationwide favorite? Furukawa's specialty, "Papa's Favorite" (Miyagi Prefecture)

When you think of delicious and versatile mixed rice crackers that are great for drinking or as a snack for kids, what product name comes to mind? Many people probably think of names like "〇 Favorites"...

AoiwaAoiwa2024.10.01

"Monaka" opens in Sakanamachi, central Morioka! Come meet Mona!.

On July 11, 2024, a new commercial complex called "monaka" opened at the entrance to the Sakanamachi Arcade in Morioka City. The complex has one basement floor and four above-ground floors. "monaka"...

DaiwaConsilioDaiwaConsilio2024.07.19

[Fukushima Prefecture] Experience an amazing peach experience! Locals recommend direct sales stores and varieties

Peaches are a popular specialty of Fukushima Prefecture. In recent years, they have been featured frequently in the media and have become a nationally renowned brand fruit. Peaches are a unique food...

Haruka HashimotoHaruka Hashimoto2024.07.18

Nakaniita Cutlery - Upcycled Knives from Automobile Scrap

Toyota Motor Corporation is working to create new value! Automobile scrap wood is being transformed into traditional crafts...

Toyota Motor Corporation is one of Japan's leading companies. Many Miyagi residents know that it has a huge factory in Ohira Village, from which "Made in Miyagi" cars are shipped all over Japan.

AoiwaAoiwa2024.07.12

Zunda mochi keeps well at room temperature

"Zunda mochi" that lasts for a long time at room temperature, available at Sendai Station, is the perfect souvenir! [Miya...

When it comes to souvenirs from Sendai, there are many things like "Beef Tongue," "Hagino Tsuki," and "Sasakamaboko," but "Zunda Mochi" is also one of them, isn't it? However, authentic Zunda Mochi basically needs to be frozen...

AoiwaAoiwa2024.06.23

[Fukushima Prefecture] Don't miss out on souvenir shopping! 3 Japanese sweets that will make you look like a real connoisseur!

What do you pay attention to when buying sweets as gifts or souvenirs? There are all kinds of sweets, from popular items to classic items that everyone knows, but sometimes...

Haruka HashimotoHaruka Hashimoto2024.05.01

The crisp texture of "Nebuta Pickles" is a must-have for rice and sake! [Aomori Prefecture]

The rice-producing Tohoku region is home to many excellent rice accompaniments. One such accompaniment is "Nebutazuke," sold by Yamamoto Foods in Aomori Prefecture. Nebutazuke is a pickle that is typical of Aomori, a region with abundant fishing grounds...

Haruka HashimotoHaruka Hashimoto2024.04.22

Not just Akita dogs! Odate City's natural monument, the "Akita Three Chickens" [Akita Prefecture]

Odate City is known for its Akita dogs, but it is also home to the Akita Three Chickens - the Hinai Chicken, the Koeyoshi Chicken, and the Kinpachi Chicken - which are designated as national and prefectural natural monuments.

NORIJUNNORIJUN2024.04.05

Corner bar

Morioka's 3 Popular Corner Bars! | Heiko Shoten, Hosoju ​​Sake Shop, and Kagiya Sake Shop [Iwate Prefecture]

With a clean river running through the city and good spring water, Morioka has long been a thriving sake brewing center, and in the past it was home to four sake breweries: Asa-Kai, Kiku-no-Tsukasa, Sakura-gao, and Iwate-gawa. As a result, Morioka City...

DaiwaConsilioDaiwaConsilio2023.12.13

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