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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Even if you're not a Dragon Quest fan, you'll want this! It sold out in just 2 minutes after release! "Slim Be...".

Do you know "Slimbe Homanda Mochi"? If you don't know it, it's very difficult to read. lol Today, I'd like to introduce you to the Dragon Walk Real Souvenir Project...

NEFT Editorial DepartmentNEFT Editorial Department2023.04.18

[Yamagata Prefecture] What are Yamagata's local sweets, "Karakara Senbei" and "Milk Cake"?

These sweets have unique names and sound somehow adorable and delicious. Two of Yamagata Prefecture's most famous local sweets are "karakara senbei" from the Shonai region and "milk cake" from the inland Okitama region. Now,...

ikokeikoke2023.03.30

Sendai International Airport

[Miyagi Prefecture] Sendai International Airport, the gateway to Tohoku, is a souvenir paradise!.

Sendai International Airport is known as the gateway to Tohoku, and is frequently used by people traveling domestically and internationally from the Tohoku region. The Sendai Airport Access Line runs between Sendai and...

SatomioriSatomiori2023.03.22

Deep dive into the charms of Morioka! 7 soul foods recommended by locals! [Iwate Prefecture]

In addition to the recommended travel spots in Morioka City featured in the New York Times' "52 Places to Visit in 2023," there are other recommended spots within walking distance of Morioka Station.

DaiwaConsilioDaiwaConsilio2023.02.03

Sendai Yukina

What is Sendai Yukina, delicious in winter? Introducing recommended recipes! [Miyagi Prefecture]

You may be curious about how Sendai Yukina differs from regular Yukina and what its flavor is. It's a popular winter vegetable in Sendai, making it a delightful addition to your dinner table during the cold winter months. This time, we'll be looking at...

megumegu2023.01.09

Matsukawa Daruma

Why is Sendai's lucky charm, the Matsukawa Daruma, blue? Exploring its origins [Miyagi Prefecture]

Matsukawa Daruma is a traditional craft of Sendai, made as a lucky charm representative of Sendai Hariko. Some people may wonder why it has a distinctive blue appearance compared to the more common Darumas. ...

megumegu2023.01.07

Mogami safflower

"Mogami Safflower" certified as a Japanese Heritage and Japanese Agricultural Heritage [Yamagata Prefecture]

Safflower has been cultivated since ancient times as a raw material for dyeing red and yellow colors. In addition, the seeds are used to produce oil (safflower oil, safflower oil, safflower oil, safflower oil)...

NORIJUNNORIJUN2022.12.19

What is "Su-no-moto"? Pitcher Roki Sasaki's Favorite Local Condiment [Iwate Prefecture]

Did you know that "Su-no-moto," a super-local seasoning indispensable to the dining table in the area around Ofunato City, Iwate Prefecture, is becoming a hot topic nationwide? This time, we'll be looking at the hometown of pitcher Roki Sasaki, a baseball player from Iwate Prefecture...

NakaNaka2022.12.02

Miura Sake Brewery

"Toyosaka" is a regular gold medal winner at tea tastings. Learn more about its relationship with "Hohaibushi" and its direct sales outlet...

Aomori Prefecture is home to many delicious sakes, but have you heard of "Toyobai," one of Hirosaki City's famous sakes? Toyobai has won numerous gold medals at sake tasting competitions. In 2022...

Editorial staffEditorial staff2022.11.28

[Miyagi Prefecture] The appeal and taste review of "Kinka Saba <Irodori> Can" made with brand mackerel

Canned mackerel is appealing because it's nutritious, tasty, and affordable. Among all the canned mackerel, have you heard of Kinoya Ishinomaki Suisan's canned mackerel? It's made with Kinka mackerel, and it's delicious...

Hiroyuki OkaHiroyuki Oka2022.11.15

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  • [Ofunato City, Iwate Prefecture] Sanriku Brewing Company's SANRIKU BEER Tasting...
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    Easy and simple! Try making Sendai's famous zunda at home!
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    Was it once known as the Nikko of Tohoku? Tsuchizu Shrine, where the guardian deity of Aizu rests [Inanae, Fukushima Prefecture]...
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Kanzeji Temple (the cave where the demon hag lived)
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Matsukawa Daruma
Why is Sendai's lucky charm, the Matsukawa Daruma, blue? Exploring its origins [Miyagi Prefecture]
Sumo wrestler statue on the right side (southeast) of the main hall of Senshoji Temple
Is there a statue of a sumo wrestler crying at night? It is said to be at Senshoji temple, the family temple of Yoshiaki Mogami's daughter...
It's fun to learn about accents and local words! "...
[Morioka City, Iwate Prefecture] "Morioka's Charm Rock" Eboshi Rock is one of the most powerful rocks in Iwate...
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