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[Yamagata Prefecture] Enjoy the delicious, locally produced soft serve ice cream at Yamagata's roadside station...

Yamagata, famous for its Hanagasa Festival, is known as the "kingdom of fruit trees," especially cherries, but it is also a treasure trove of delicious ingredients, including rice, brand-name beef, and seafood from the Sea of ​​Japan.

DaiwaConsilioDaiwaConsilio2025.08.13

[Aomori Prefecture] Apples, quince, rice, soybeans, black garlic, and even clams! Aomori...

Aomori Prefecture is surrounded by the sea on three sides and blessed with natural features such as volcanoes, hot springs, caldera lakes, and brackish lakes, and is rich in seafood, mountain produce, such as wild vegetables, and agricultural products, including rice, fruit, and garlic.

DaiwaConsilioDaiwaConsilio2025.08.07

Miyagi catch image

[Miyagi Prefecture] Shark fin, sunflowers, and Blue Impulse soft serve!? Miyagi's roads...

Miyagi Prefecture has the fewest number of roadside stations among the six Tohoku prefectures, but it is not inferior to the other prefectures in terms of the uniqueness of its soft serve ice cream. Roadside stations where you can enjoy delicious soft serve ice cream are concentrated in the northern part of the prefecture...

DaiwaConsilioDaiwaConsilio2025.07.29

Enjoy a day trip to Yamagata Zao's hot springs! We'll also introduce a model itinerary recommended by the author

Yamagata Zao Onsen is located at the foot of the Zao mountain range in Yamagata City, Yamagata Prefecture. This popular hot spring resort, with a long history and a reputation for its "beauty baths," is still visited by tourists from all over Japan in search of its high-quality waters.

Editorial staffEditorial staff2025.07.18

[Fukushima Prefecture] Unique soft serve ice creams found at roadside stations! Is it available? No...

Fukushima is home to 36 roadside stations throughout the prefecture, each selling its own unique original ice cream, making it a fun place to stroll around and try them all. Some of them make you wonder, "What? Why is there such a soft serve ice cream?".

DaiwaConsilioDaiwaConsilio2025.07.16

Local Report: First time in Tohoku! Staying in a comfortable "container hotel" with a unique concept...

On April 24, 2025, HOTEL R9 The Yard Yabuki will have its grand opening in Yabuki Town, Fukushima Prefecture. Based in Ichikawa City, Chiba Prefecture, the hotel has expanded from the Kanto region to Okinawa Prefecture...

DaiwaConsilioDaiwaConsilio2025.07.14

[Fukushima Prefecture] Unique soft serve ice creams you should try at roadside stations! Take...

Fukushima Prefecture has the second most roadside stations in the Tohoku region, with 36, after Iwate Prefecture with 39. Many of these stations sell original soft serve ice cream with elaborate designs. Recently, soft serve ice cream has become popular.

DaiwaConsilioDaiwaConsilio2025.07.10

Perfect for a rainy day out! Enjoy a relaxing time at Kamo Aquarium (Yamagata Prefecture)

Kamo Aquarium, located on the Sea of ​​Japan coast in Tsuruoka City, Yamagata Prefecture, is commonly known as the "Jellyfish Dream Hall." It's also a popular tourist spot that can be enjoyed safely even on rainy days. The fantastical...

Editorial staffEditorial staff2025.07.07

[Iwate Prefecture] Sake, miso, and wasabi flavored soft serve ice cream! Try them at roadside stations...

In central Iwate Prefecture, between Morioka City and Oshu City, there are roadside stations dotted with uniquely flavored local soft serve ice cream. There are also stations with museums showcasing the Nanbu Toji brewers, and abandoned...

DaiwaConsilioDaiwaConsilio2025.07.04

[Iwate Prefecture] Soft serve ice cream from southern Iwate, featuring flavors of milk and sesame!.

The local soft serve ice creams at roadside stations in southern Iwate Prefecture are characterized by their "orthodox" flavors, which are made with the delicious local milk, and by the fragrant sesame seeds. This article...

DaiwaConsilioDaiwaConsilio2025.07.01

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