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Sweets

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[Miyagi] Mamechichi Donuts, a mobile food truck beloved by regular customers

On your way home from a tiring day at work, you'll want to snack on some mildly flavorful donuts. Mamechichi Donuts is a mobile food truck that has been in business for two generations, and operates in various locations in Sendai City, including Watari Town.

Chimon2017.03.31

[Akita] A traditional winter sweets event! What is Odate City's "Amekko Market"?

Akita Prefecture, located in the north of Japan, is known as a snowy region. Many of the festivals held there are unique and fantastical. For example, in the summer, paper lanterns are arranged in the shape of ears of rice...

akoako2017.03.13

Three color mochi

[Miyagi] Delicious farm-fresh sweets found in the northern part of the prefecture!

The northern part of Miyagi Prefecture is a treasure trove of roadside stations and farm shops. The size of the freshly picked vegetables is outrageous, unlike the ones you'll find in supermarkets! Just looking at them is exciting.

Chimon2017.03.01

Perfect for walking around town! 3 handy foods you can try in Miyagi!

Miyagi Prefecture is home to a wealth of walking spots in each region. And because of this, there are plenty of hand-held foods you can casually enjoy while strolling around town! This time, we'll be introducing some of the locally beloved hand-held foods...

Chimon2017.02.21

Thousand Days Mochi

[Miyagi] 3 Japanese sweets representative of Sendai selected by Igeta Tea!

Since its founding in 1920, Igeta Tea has been serving Shizuoka tea in Sendai. Always committed to tea and with the eternal philosophy of "tea and culture," Igeta Tea offers not only tea leaves but also...

Chimon2017.02.15

Zao egg pudding

Mori no Mebuki Tamagoya in Zao Town, a famous shop in Miyagi Prefecture, the prefecture of puddings

Did you know that Miyagi Prefecture is one of Japan's leading pudding prefectures? According to a 2014 survey, Miyagi Prefecture ranked second in pudding consumption in the nation. It was the second most pudding-loving prefecture in Japan.

Chimon2016.12.29

We've gathered together some of Sendai's most popular pancake shops!

Sendai Station has been developing rapidly recently! We've gathered some of the most popular pancake shops in the area! Which pancakes do you like? 38mitsubachi...

NEFT Editorial DepartmentNEFT Editorial Department2016.12.19

Roadside Station Murata

[Miyagi] Departing from Sendai! A plan to fully enjoy Togatta Onsen!

Togatta Onsen is one of the prefecture's leading hot spring resorts. It's not far from Sendai, and there are plenty of things to enjoy around the hot spring town. Once you arrive at Sendai Station, rent a car and head to Togatta Onsen...

Chimon2016.11.27

Ginzan Onsen

Experience the romance of the Taisho era! 5 popular gourmet foods at Ginzan Onsen, Yamagata Prefecture

Ginzan Onsen is located in the mountains a short distance from the city of Obanazawa in Yamagata Prefecture. This famous hot spring is known nationwide as the setting for the NHK morning drama series "Oshin." During the Taisho era,...

NEFT Editorial DepartmentNEFT Editorial Department2016.11.27

Amazake latte

[Miyagi] 3 Drinks You Can Enjoy the Moment You Arrive in Sendai

Why not enjoy Sendai right from the moment you get off the train or Shinkansen at JR Sendai Station? In fact, you can enjoy delicious Sendai drinks just by being in two places: inside Sendai Station and in the adjacent station building, S-PAL...

Chimon2016.11.08

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