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Sweets

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Image of swordfish

Come to Iwaki and eat swordfish! Unique menu items are constantly being added!.

The sea off the coast of Iwaki is a "tidal marlin" where warm and cold currents meet. It is world-famous as a marlin fishing ground. There is a record of the largest marlin ever caught in Japan here. By the way, "Marlin...".

HazukiHazuki2017.04.13

[Miyagi] Mamechichi Donuts, a mobile food truck beloved by regular customers

On your way home from a tiring day at work, you'll want to snack on some mildly flavorful donuts. Mamechichi Donuts is a mobile food truck that has been in business for two generations, and operates in various locations in Sendai City, including Watari Town.

Chimon2017.03.31

[Akita] A traditional winter sweets event! What is Odate City's "Amekko Market"?

Akita Prefecture, located in the north of Japan, is known as a snowy region. Many of the festivals held there are unique and fantastical. For example, in the summer, paper lanterns are arranged in the shape of ears of rice...

akoako2017.03.13

Three color mochi

[Miyagi] Delicious farm-fresh sweets found in the northern part of the prefecture!

The northern part of Miyagi Prefecture is a treasure trove of roadside stations and farm shops. The size of the freshly picked vegetables is outrageous, unlike the ones you'll find in supermarkets! Just looking at them is exciting.

Chimon2017.03.01

Perfect for walking around town! 3 handy foods you can try in Miyagi!

Miyagi Prefecture is home to a wealth of walking spots in each region. And because of this, there are plenty of hand-held foods you can casually enjoy while strolling around town! This time, we'll be introducing some of the locally beloved hand-held foods...

Chimon2017.02.21

Thousand Days Mochi

[Miyagi] 3 Japanese sweets representative of Sendai selected by Igeta Tea!

Since its founding in 1920, Igeta Tea has been serving Shizuoka tea in Sendai. Always committed to tea and with the eternal philosophy of "tea and culture," Igeta Tea offers not only tea leaves but also...

Chimon2017.02.15

Zao egg pudding

Mori no Mebuki Tamagoya in Zao Town, a famous shop in Miyagi Prefecture, the prefecture of puddings

Did you know that Miyagi Prefecture is one of Japan's leading pudding prefectures? According to a 2014 survey, Miyagi Prefecture ranked second in pudding consumption in the nation. It was the second most pudding-loving prefecture in Japan.

Chimon2016.12.29

We've gathered together some of Sendai's most popular pancake shops!

Sendai Station has been developing rapidly recently! We've gathered some of the most popular pancake shops in the area! Which pancakes do you like? 38mitsubachi...

NEFT Editorial DepartmentNEFT Editorial Department2016.12.19

Roadside Station Murata

[Miyagi] Departing from Sendai! A plan to fully enjoy Togatta Onsen!

Togatta Onsen is one of the prefecture's leading hot spring resorts. It's not far from Sendai, and there are plenty of things to enjoy around the hot spring town. Once you arrive at Sendai Station, rent a car and head to Togatta Onsen...

Chimon2016.11.27

Ginzan Onsen

Experience the romance of the Taisho era! 5 popular gourmet foods at Ginzan Onsen, Yamagata Prefecture

Ginzan Onsen is located in the mountains a short distance from the city of Obanazawa in Yamagata Prefecture. This famous hot spring is known nationwide as the setting for the NHK morning drama series "Oshin." During the Taisho era,...

NEFT Editorial DepartmentNEFT Editorial Department2016.11.27

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  • A must-have in Aomori's cold winter! What is the local dish "Jappa Soup"?
  • Mochi Honzen 02
    [Part 2] What is "Mochi Honzen" in Ichinoseki and Hiraizumi? | Over 300 varieties! A diverse cuisine...
  • "Yakisoba Bagoong" is a product exclusive to the Tohoku and Shinetsu regions
    Why is Yakisoba Bagoong so popular in Tohoku? A look into this local soul food
  • Chewy? Crunchy? What is the Japanese sweet "Unpei"? A traditional taste rooted in the region [Aomori...
  • Yamagata Prefecture is the number one consumer of konjac in Japan! Is boiled konjac the most popular recipe?
  • Speaking of Akita station bento, this is it! We talk about the appeal of Hanazen's chicken rice bento!
  • What is Tsugaru Soba? What sets it apart from regular soba? Explaining its hidden characteristics and appeal [Aomori]
  • Thin-skinned manju
    What is Kashiwaya's Thin-Skinned Manju, one of Japan's Three Greatest Manju, and the Morning Tea Ceremony? [Koriyama City, Fukushima Prefecture]
  • Hiromoto Oe
    The relationship between Oe Hiromoto, one of the "13 Lords of Kamakura" and Minamoto no Yoritomo's wise man, and Yamagata Prefecture
  • [Akita Prefecture] Kosaka Town: A town that takes you back to the Meiji era. The remains of the Kosaka Mine...
  • What was the "Oni Shigai Village" that actually existed during the Meiji period? Discovering the legend and true identity of the demon [Iwate Prefecture]
  • Demons of the World
    "Oni no Yakata" is a demon museum that brings together demons from all over the world! [Kitakami City, Iwate Prefecture]
  • The legendary pyramid that lies dormant in Kazuno City is called Kuromanta! [Akita Prefecture]
  • Masayuki Hoshina's grave
    Was it once known as the Nikko of Tohoku? Tsuchizu Shrine, where the guardian deity of Aizu rests [Inanae, Fukushima Prefecture]...
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Iwatani Juhachiya Kannon, a folk deity's altar, "Onakama" (Collection of Nakayama Town Historical and Folk Museum)
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Aizu-Tajima Gion Festival
The Aizu-Tajima Gion Festival, famous for Japan's largest bridal procession [Minamiaizu Town, Fukushima Prefecture]
Image of the excavation of the Warabite sword
The missing link in the birth of the Japanese sword? The "Warabite sword" wielded by the Emishi...
Enjoy folk performing arts in Hirosaki City! 3 Izakayas where you can hear the Tsugaru Shamisen (Aomori Prefecture)
"Shayokan." Dazai Osamu's birthplace. Nationally designated important cultural property. ©Aomori Prefecture
Chusonji Temple's Golden Hall, Hirosaki Castle, and Shayokan Hall - Historical Buildings Made from Aomori Hiba (Claude Tree) [Aomori Prefecture]
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Travel back in time to the Edo period at Ouchijuku! [Fukushima Prefecture]
[Minamisoma City, Fukushima Prefecture] The Oshu Soma Clan, who nurtured a unique culture for 800 years...
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Asaka Canal
The Asaka Canal, a major Meiji era construction project that transformed the Asaka Plains in Koriyama City into fertile land...
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