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Branded rice has become a hot topic in recent years
Aomori Prefecture's "Aozora no Hekireki" debuted in 2015 and quickly rose to become a brand loved nationwide
Miyagi Prefecture, a rice-producing region, could not afford to lose out, and in 2017, it finally announced "Date Masayume."
In this article, we will introduce the origins of Miyagi Prefecture's brand rice, "Date Masayume," and report on its taste
November 2017, "Date Masayume" pre-debut
November 7, 2017
Date Masayume is now on sale at rice stores, department stores, and some mass retailers in Miyagi Prefecture
This is a preliminary battle in Miyagi Prefecture aimed at making its national debut as a brand of rice that will be sold at a high price range
"Date Masayume" is a new variety developed at the Furukawa Agricultural Experiment Station in northern Miyagi Prefecture
Its chewy texture is something new that is not found in Miyagi Prefecture's representative varieties, "Hitomebore" and "Sasanishiki." It is sticky and soft, but has the characteristic of having little of the mochi smell.
The secret is the amylose content. Starch, the main component of rice, is made up of amylose and amylopectin.
Amylose is the component that makes rice hard, and amylopectin is the component that makes rice sticky and soft. The balance between these two components determines the taste of rice.
The amylose content of regular rice is 20%. The amylose content of "Hitomebore" is roughly around that level. On the other hand, the amylose content of "Date Masayume" is less than 1.5%. Depending on the average temperature, it can even fall below 10%.
This means that it is not too hard and has a chewy, sticky texture
Additionally, there is data that shows that the taste (scored based on five criteria: appearance, aroma, taste, stickiness, hardness, and overall) is almost the same immediately after cooking and four hours after cooking, so even after it has cooled, you can still enjoy the rice's natural sweetness and stickiness
Wondering what "Date Masayume" tastes like?
Sorry for the wait!
Now, let's report on the taste of Date Masayume!
Look at the shine of this freshly cooked rice!
This is a brand of rice that Miyagi, a rice-producing region, is proud of! It's as if every grain is bursting with flavor!
First, I'll try a bite
delicious!
As rumored, it's just as sticky and soft as glutinous rice! However, it doesn't have the distinctive mochi smell, so it's delicious to eat with side dishes!
If you want to experience the true charm of Date Masayume, then this is the way to eat it!
Yes, it's rice with raw egg on top!
Put an egg on freshly cooked rice and pour dashi soy sauce over it! This is the best way to eat white rice!
The eggs are also sourced within the prefecture, and the dashi soy sauce used is "Kimito Pittanko," a soy sauce made specifically for raw egg rice and sold by Mori no Mebukitamagoya, located at the foot of Mt. Zao.
Everything was made in Miyagi Prefecture and we had a great time!
When I ate it with egg on rice, it became less sticky, but I was able to fully enjoy the texture of each grain of rice, which made it very delicious
Please give it a try!
How to cook Date Masayume rice deliciously
Well, "Date Masayume" has been praised for being delicious, but to make it even more delicious, you need to think about how to cook it!
"Date Masayume" has a soft texture to begin with, so if you get the water balance wrong, it could end up soggy!
So, here we will introduce how to cook "Date Masayume" so that you can enjoy it deliciously!
Measure → After measuring accurately using a measuring cup, rinse with water until the rinse water runs clear.
the water measuring kettle on a flat surface and add water less than the mark on the scale. (For 2 cups, a guideline is to add 1-2 mm less water than the mark on the scale.)
Soak → CookSoak in water for about 30 minutes to allow it to absorb plenty of water before cooking.
Steam → Loosen Once cooked, steam for 10 to 15 minutes, then loosen the rice thoroughly to remove excess water.
Eat it, it's delicious!
That's all for how to cook Date Masayume deliciously! Since you've gone to the trouble of buying delicious rice, you want to enjoy it in the best possible condition. If you've already purchased it, be sure to give it a try!
"Date Masayume" will make its official debut in the fall of 2018
If you live outside the prefecture, please look forward to autumn when sales begin in earnest!
A writer with thinning hair who loves traveling and laughter. A nice guy who hides his thinning hair by shaving! He travels from north to south to bring smiles to Tohoku with his writing!
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