[Miyagi Prefecture] New specialty! ? What about hoya eggs? Introducing Hoya Gacha and stores at Sendai Station

Do you know about "Hoya Tamago", which is secretly expanding its sales locations in Miyagi Prefecture?

This product uses sea cucumber, a specialty of Miyagi Prefecture, and is perfect as a souvenir. Additionally, there is a unique gacha-gacha machine at Sendai Station where you can purchase Hoyatamago.

This time, we will introduce the charm of Hoya Tamago, its gacha gacha, and stores that sell it.

"Hoya Tamago" is an egg wrapped in sea bream

``Hoyatamago'' is a food made from sea bream, a specialty of Miyagi Prefecture. An egg is wrapped inside a whole sea squirt and boiled in a special soup stock to give it a sweet and spicy flavor.

Unlike raw sea squid, it has a best-before date of 90 days from the date of manufacture, so it is recommended as a souvenir.
In November 2021, we received the highest award, the Minister of Agriculture, Forestry and Fisheries Award, from the National Seafood Processed Products Comprehensive Quality Examination Committee.

Hoyatamago was originally a local dish of Onagawa Town in Miyagi Prefecture, where sea bream farming is popular. It is a product that is processed into a shape that is easy to eat, so even those who are not familiar with sea squirt can easily try it.

Introducing the appearance and taste of Hoyatamago

If you haven't had much experience eating Hoya eggs, you probably won't be able to imagine the taste of Hoya eggs. So I actually purchased Hoyatamago and reported on their appearance and taste.

Looks like a sea squid with its shell peeled off

Hoyatamago looks like a round hoya. The brown sea squirt is flavored with sweet and spicy ingredients such as mirin, soy sauce, and sugar, and you can feel the flavor soaking through.

When you break open a rather small sea bream, there is one boiled egg inside. The scent of the ocean, which is often the reason why sea squirts are not good at sea breams, cannot be felt when you crack them open.

A taste irresistible for alcohol lovers

Hoyatamago is recommended to be paired with beer or sake. The bitterness and sourness of the sea bream and the richness of the egg combine to create an addictive taste.

It has a sweet and salty seasoning, so if you eat a little at a time and drink alcohol, it will definitely be a good appetizer.

Hoyatamago raw materials and prices

The raw materials and prices for Hoyatamago are as follows.

  • Price: 2 pieces 756 yen (tax included)
    1 capsule 500 yen (tax included)
  • Best before date: 90 days from date of manufacture
  • Ingredients: eggs, sea squirt, mirin, soy sauce, sugar, starch syrup, chili pepper

Where can I buy Hoyatamago?

For those who would like to purchase Hoyatamago, we will introduce all the places that sell Hoyatamago in Miyagi Prefecture. (*Information as of January 2023)

JR Sendai Station Souvenir Shop Sendai No. 3

A recommended place for tourists and those looking to buy souvenirs is Omiyage Doro Sendai No. 3, located on the second floor of Sendai Station. The location is right after entering from the pedestrian deck at the west exit of Sendai Station, where you can buy Zunda shakes.

JR Sendai Station Ekibenya Festival

Ekibenya Matsuri, located across the street from Sendai Sendai No. 3, sells Hoyatamago in a gacha-gacha format.

It comes in capsule form, so it's perfect for people who want to give it as a souvenir.

Miyagi/Michinoku Kaitaku Market

Hoyatamago is also sold at Miyagi Michinoku Kaitaku Market, which sells many ingredients from Miyagi Prefecture.

The store is located in the Chris Road shopping arcade that runs from Sendai Station. When you enter the store, you will find Hoyatamago in the seafood corner on the left.

This is also a recommended place for people who want to buy local products such as vegetables and seafood from Miyagi Prefecture in bulk.

Onagawa local market Hama Terrace

Hoyatamago is also sold at Hama Terrace, which is a 1-minute walk from Onagawa Station. Hama Terrace has gourmet foods such as seafood kamameshi, seafood bowls, and wakame udon, so it's a good place to stop by when sightseeing.

Marukichi Abe Shoten Online Store

Even if you don't have many opportunities to visit Miyagi Prefecture, you can purchase Hoyatamago from the online store of Marukichi Abe Shoten, the manufacturer of Hoyatamago.

Marukichi Abe Shoten Online Store URL

Investigate the Hoya Egg Gacha at Sendai Station!

In fact, a gacha gacha using Hoyatamago is installed inside the ``Ekibenya Festival'' on the second floor of Sendai Station.

The fee is 500 yen per time, and when you spin the gachagacha, one Hoya egg in a capsule will come out. In addition, some of the Hoya Eggs in Gachagacha have winning capsules, and if you win, you will receive a present (contents not disclosed).

When I turned it around, a palm-sized capsule came out. There is a sea bream egg inside. It is sealed, odorless, and convenient to carry at room temperature.

Try Hoya Tamago made with Hoya from Miyagi Prefecture!

This time we introduced ``Hoyatamago'' that can be purchased at souvenir corners in Miyagi Prefecture.

Hoyatamago is also a perfect souvenir for those who have never eaten Hoya. Especially if you like alcohol, the moderate saltiness and bitterness make it a good accompaniment to sake or beer.

When you stop by Sendai Station, be sure to try spinning the gacha-gacha machine.

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