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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Kuroishi Yosare ③

What is "Kuroishi Yosare," one of Japan's three major street dances? We'll explain the dance types, history, and origin of the name...

The "Kuroishi Yosare" festival, a vibrant part of summer in Kuroishi City, Aomori Prefecture, is a quintessential summer tradition. Dancers, dressed in matching yukata (summer kimonos) and straw hats, parade through the city streets to the sounds of shamisen and drums.

AoiwaAoiwa2026.09.17

Akita specialty Babahera ice cream

Have you heard of Babahera Ice Cream, a summer staple in Akita? A cute, retro, and handmade treat...

Have you ever seen pink and yellow ice cream presented like a rose and handed to you? This is Babahera Ice Cream, a summer specialty of Akita Prefecture. The ingredients...

NEFT Editorial DepartmentNEFT Editorial Department2025.08.09

2025.07.22 Aizu-Tajima Gion Festival_00

Aizu-Tajima Gion Festival Photo Report: Part 1 - Yatai songs performed at the large floats during the evening festival...

Minamiaizu Town is located in the southwest of Fukushima Prefecture, a little south of Tochigi Prefecture. This area, also known as "Oku-Aizu," is home to the annual Gion Festival, one of Japan's three major festivals.

AoiwaAoiwa2025.07.31

Tohoku Summer Festivals

Summer isn't just about the six major festivals! Five spectacular summer festivals across Tohoku!

Tohoku has many more spectacular summer festivals that rival the six major festivals! Festivals packed with the charm of each region will make the Tohoku summer even more exciting! Hachinohe Sansha Festival (Aomori Prefecture)...

NEFT Editorial DepartmentNEFT Editorial Department2025.07.11

The Six Great Summer Festivals of Tohoku

Information on the 2025 edition of the "Tohoku Six Major Festivals" that will brighten up the Tohoku summer!

Summer in Tohoku is all about festivals! Here's a roundup of the 2025 dates for the "Six Major Tohoku Festivals," major events that bring local traditions to life and are enjoyed by both locals and tourists.

NEFT Editorial DepartmentNEFT Editorial Department2025.07.08

Chaguchagu Umako (2025.06.14)①

"Chagu Chagu Umako," a traditional early summer event in Iwate, is a...

Every June, a festival that can be considered a symbol of early summer in Iwate Prefecture is held in Takizawa City and Morioka City. The name of this festival, sometimes called "Japan's cutest festival" in some areas, is "Ch...

AoiwaAoiwa2025.06.30

"Takekimi," a brand of corn from Aomori Prefecture

Enjoy Aomori's famous "Takekimi" corn! Discover its seasonality, delicious ways to eat it, and even try it in soft-serve ice cream...

Aomori's prized specialty, "Dakekimi" corn, captivates many with its sweetness and rich flavor. This article will explore ways to enjoy Dakekimi even more, and discuss the seasonal taste...

Hana OdagiriHana Odagiri2024.08.29

[Fukushima Prefecture] Introducing recommended "experience spots" for summer! Create special memories...

The blazing sun and clear blue skies. The sparkling scenery makes you feel excited. The special feeling of summer is the same for both children and adults. Let's enjoy summer to the fullest...

Haruka HashimotoHaruka Hashimoto2024.08.06

Hachinohe Sansha Festival floats①

Over 1 million people attend the Hachinohe Sansha Festival, which originated from the Ogami Shrine festival...

When people think of summer festivals in Aomori Prefecture, the Aomori Nebuta Festival probably comes to mind, but Hachinohe City also has a large-scale summer festival that represents Aomori called the Hachinohe Sansha Festival.

AoiwaAoiwa2024.07.31

[Around Koriyama City, Fukushima Prefecture] The delicious season has arrived! Events where you can enjoy beer...

The muggy heat that clings to your skin... Sweat pouring down like a waterfall... Just when you start to feel sluggish every day, the "season for delicious beer" begins. When you hold a chilled mug to your mouth...

Haruka HashimotoHaruka Hashimoto2024.07.24

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  • [Aomori Prefecture] Which cider is recommended? We actually tried them all!
  • Tamagawa Village is a major producer of the mythical fruit "Sarunashi"! It has been gaining attention as a superfruit...
  • Koriyama brand vegetables [Sasuke eggplant and Mankichidon]
    What are Koriyama brand vegetables? [Sasuke Eggplant - Mankichidon Edition] We cooked and tried them! [Fukuoka...
  • Sendai specialty "Seri Nabe"
    Warm up with Miyagi Prefecture's winter specialty, "Seri Nabe"!
  • Akebia fruit
    Over 90% of Akebia in Japan is produced in Tohoku! One of the autumn flavors, "Akebia" [Yamagata/Akita]
  • What is "Su-no-moto"? Pitcher Roki Sasaki's Favorite Local Condiment [Iwate Prefecture]
  • Enjoy folk performing arts in Hirosaki City! 3 Izakayas where you can hear the Tsugaru Shamisen (Aomori Prefecture)
  • Akita specialty Babahera ice cream
    Have you heard of Babahera Ice Cream, a summer staple in Akita? A cute, retro, and handmade treat...
  • Osaki Senbero
    The area around Furukawa Station in Osaki City, the central city in the north of the prefecture, is a treasure trove of cheap drinking establishments! [Miyagi Prefecture]
  • Tadami Line
    4 Recommended Local Train Lines in Fukushima Prefecture! Local Trains in Fukushima Prefecture...
  • [Miyagi Prefecture] 3 Recommended Hot Springs in Miyagi Prefecture Selected for Their Hidden Hot Springs, Famous Hot Springs, and Unique Spring Quality!
  • Approach to Nihonmatsu Shrine
    Nihonmatsu Shrine, the main shrine of the former Nihonmatsu domain, famous for its lantern festival (Fukushima Prefecture)
  • Naruko Kokeshi doll facial expression
    Naruko Kokeshi – Traditional Kokeshi dolls developed in Naruko Onsen, one of Miyagi's three famous hot springs in Oshu.
  • Kinoshita Koma
    Kinoshita Koma – One of the three major horses in Japan, originating from a wooden horse shape worn on the chest of a horse presented as a tribute...
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  • Sumo wrestler statue on the right side (southeast) of the main hall of Senshoji Temple
    Is there a statue of a sumo wrestler crying at night? A legend passed down at Senshoji temple, the family temple of Mogami Yoshiaki's daughter...
  • Asaka Kunimiyatsuko Shrine
    Its history stretches back to 1900!? The historic Asaka Kunizukuri Shrine [Fukuoka] has a long history dating back to the Yamato dynasty...
  • The 62nd Namahage Sedo Festival
    Excited to see Namahage for the first time! Report from the 62nd Namahage Sedo Festival [Oga City, Akita Prefecture]
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    How are weather forecasts divided? I'm looking into the detailed area divisions for weather forecasts in the Tohoku region...
  • Oushuutaro's iron kettle
    Oshu Taro is now featured on Nambu ironware! Oitomi, founded in 1848, will be producing skillets and iron kettles...
  • S-PAL Fukushima "Fukushima Dialect T-shirt"
    It's really cold, isn't it... Momorin appears on the "Fukushima dialect T-shirt" at Espal Fukushima...
The Mogami family crest at the entrance to Kozenji Temple
Kozen, the family temple of Mogami Yoshimitsu, who established the largest territory of the Mogami clan with 570,000 koku of land in Dewa, is located here.
Komainu (guardian lion-dogs) at Ainai Shinmei Shrine
The Arahaba Shrine near "Jusan-minato," the former base of the Abe clan of Oshu [Blue...
Hobaraya Shokudo's round dumplings
Take a day trip to Iizaka Onsen from Fukushima Station on the Fukushima Kotsu Iizaka Line (Iiden)! [Fuku...
Nakaniita Cutlery - Upcycled Knives from Automobile Scrap
Toyota Motor Corporation's innovative value creation initiative! Automotive waste materials transformed into traditional crafts...
Dog siblings
Did you know they have five siblings? Sobacchi and Wankokyo, the local mascots of Iwate...
Meduts pulls the horse into the river
A creature similar to, yet different from, the Kappa? What is the terrifying water spirit "Medotsu" of Hachinohe folklore...?.
Torimasa's Teppanyaki Hormone
From Sendai Station to Fukushima City! A two-day, one-night gourmet trip by express bus! [Fukushima Prefecture]
Portrait of a family and Tsuruga Castle
30 Surnames with Roots in Fukushima Prefecture's Prestigious Families
Namahage and visiting gods
Not just Namahage? Visiting gods from all over Tohoku who appear during Koshogatsu
Statue of Tsugaru Tamenobu in front of Hirosaki Cultural Center
A pilgrimage to the family temples of the Tsugaru clan, lords of Hirosaki Domain: "Kakushu-ji Temple," "Chosho-ji Temple," and "Takateru Shrine"...
Hundred deer large group dance (16)
Photo report of the Hyakushika Daigun Dance (April 26, 2025: Hidaka Fire Prevention Festival) [Oku, Iwate Prefecture...
Ryusendo Cave (first underground lake)
Ryusendo Cave, one of Japan's three largest limestone caves, is a natural adventure spot! [Iwate Prefecture]
Miyagi's local natto
From north to south! 7 local natto varieties from Miyagi Prefecture that you can buy at supermarkets! [Miyagi Prefecture]
A winter illusion woven from sweet nectar... The history and taste test review of Tamazawa Kokonoe Honpo's "Shimobashira"...
A panoramic view of the Oyasukyo Great Fountain
Koyasu Gorge Geyser | The sight of steam erupting from everywhere is like something out of a movie...
Sawame Lion Dance (Morioka City)
Sakurayama Shrine | Photo report of the joint local performing arts dedication (October 12, 2025) [Iwate...
Futodama no Mikoto appears in the second act, "Hoheimai"
Sakaki-ryu Aoma Kagura at Aoma Shrine | A venerable Kagura dance performed in Kyoto...
The 62nd Namahage Sedo Festival
Excited to see Namahage for the first time! Report from the 62nd Namahage Sedo Festival [Autumn...
[The Spread of Christianity in Tohoku: Part 2] Iwa...
What is "Galaxy Gotto," designed by Leiji Matsumoto of Galaxy Express 999? [Miyagi Prefecture...].
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