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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Miyagi Prefecture

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Tomizawa Ruins

20,000 year old ruins preserved as they are! Experience the passage of time at the Underground Forest Museum!

Speaking of museums, they are places where artifacts excavated from ruins are carefully arranged and displayed. Looking at the exhibits and imagining what life was like back then is the perfect way to spend your time as an adult.

Chimon2018.06.16

Stained glass at Yagiyama Zoo's Night Zoosium

[Sendai City, Miyagi Prefecture] Yagiyama Zoo Fujisaki no Mori! Limited-time Night Zoo...

In April 2020, Fujisaki Department Store, headquartered in Sendai, acquired the naming rights to Sendai Yagiyama Zoo, and the zoo has become known to locals and tourists as "Yagiyama Zoo Fujisaki no Mori.".

NEFT Editorial DepartmentNEFT Editorial Department2018.05.31

Michinoku Mori-no-Umi National Government Park

Shibata County in Miyagi Prefecture is dotted with hidden gems | 5 spots for parents and children to enjoy!

Shibata County is a hidden tourist spot in Miyagi Prefecture. Miyagi Prefecture is famous for Osaki City, home to Sendai and Naruko Onsen, the coastal area with Matsushima and Ishinomaki, and the Shiroishi-Zao area with its beautiful views of the Zao mountain range. Shibata County...

Chimon2018.05.25

Date Masamune Equestrian Statue

Aoba Castle? Sendai Castle? Introducing the base of the Sendai domain built by Date Masamune!

About 12 minutes by car from Sendai Station, on Mount Aoba, offering a panoramic view of the city, stood a castle that once ruled Sendai. Built by Date Masamune, the castle known as Aoba Castle has long since disappeared...

Chimon2018.05.23

Sheep

[Katta District, Miyagi Prefecture] "Zao Dairy Center" is a dairy amusement park!.

Zao Dairy Center is a comprehensive dairy farming center with a variety of facilities, including a ranch. It offers a variety of entertainment options, including craft experiences and gourmet food. It's a great place for families to come...

NEFT Editorial DepartmentNEFT Editorial Department2018.04.16

Jigokudani Promenade

[Fukiage, Miyagi Prefecture] Onikobe Onsenkyo is a hidden gem! 15m geyser and waterfalls...

It is often said that Miyagi does not have many tourist destinations. However, in reality, there are many lesser-known but attractive places that are just as good as the most popular tourist destinations in the country.

Editorial staffEditorial staff2018.04.11

Kokeshi dolls from Sakunami Onsen

Whisky in a natural hot spring! The hidden charm of Sendai's inner sanctum, Sakunami Onsen! [...

Sakunami Onsen is located about 40 minutes from downtown Sendai, Miyagi Prefecture. Surrounded by majestic mountains, Sakunami Onsen is not only a hot spring, but also boasts beautiful nature and Japan's leading whiskey...

NEFT Editorial DepartmentNEFT Editorial Department2018.03.21

Bennyland

Head to the highest subway station in Japan and enjoy Sendai's two major theme parks!

This is a panoramic view of Sendai city. Where do you think the view is from? This is actually a subway station! The highest subway station in Japan! "Yagiyama Zoological Park Station" In Sendai, there are many subways that cross the road...

Chimon2018.03.20

[Pensées] Miyagi Prefecture's two biggest bakeries clash! Who will win the salted bread showdown?! [Bar...

The two major bakeries representing Miyagi Prefecture are "Pensee" and "Basday." If you live in Sendai, you may have been to one of them. They offer unique bakeries themed around Miyagi's specialties.

Chimon2018.03.13

Pageant of Light

Recommended for first-time visitors to Sendai! Enjoy the whole of Sendai with Loople Sendai!

Did you know that even if you're new to Sendai, you can easily enjoy the whole city? The answer is to use the "Loople Sendai." It's a circular route that connects tourist spots in the center of Sendai...

Chimon2018.03.05

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Pickup
  • Pickled herring with Japanese pepper
    [Aizu, Fukushima Prefecture] What is Aizu's local dish, "Pickled Herring with Sansho Pepper"?...
  • What is the ultra-local dish of Tsugaru, "Nikujiru"? We tried making a mysterious dish that's different from pork soup!
  • Perfect as a souvenir! What is "Sendai Naganasu Pickle"? Where to buy it [Miyagi Prefecture]
  • Purslane (Leopard)
    Is Yamagata Prefecture's mysterious food ingredient "Hyou" a vegetable? Or a weed? Its true identity is "purslane"!
  • What is the natto mochi that is so delicious that Miyagi residents mistake it for a national favorite?
  • Delicious sauce
    The all-purpose seasoning "Umai-tare" is the unsung hero of local cuisine! [Yamagata Prefecture]
  • All you need is this to make your meal delicious! Aizu Tenpo's "Okazu Miso" series [Fukuoka...
  • "Yakisoba Bagoong" is a product exclusive to the Tohoku and Shinetsu regions
    Why is Yakisoba Bagoong so popular in Tohoku? A look into this local soul food
  • Sunset from Otakamori in Matsushima, one of Japan's three most scenic spots
    If you want to see the whole view of Matsushima, try the "Four Great Views" - a detailed guide to the spectacular views! [Miyagi Prefecture]
  • Have you ever crossed the Fukuura Bridge in Matsushima? From today onwards, I personally and wholeheartedly recommend it...
  • [Sendai City, Miyagi Prefecture] Excitement! Enthusiasm! I don't want to go home! A wonderful time at Miyagikyo Distillery...
  • "Sakai Karamatsu-sama" - A god of matchmaking, fertility, safe childbirth, and protecting women throughout their lives [Akita Prefecture University].
  • Aizu Eastern Army Cemetery "Amidaji Temple"
    Amidaji temple, home to the burial site of Aizu clan war dead from the Boshin War and the grave of Shinsengumi leader Saito Hajime...
  • Ichian's Two-Colored Soba Noodles
    Delicious, filling, and great value for money! Tendo City's soba restaurant "Ichian"...
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  • 2026.05.04 Hyakushika mass dance at Esashi Jinku Festival
    Photo report of the Hyakushika Grand Dance (May 4, 2026: Esashi Jinku Festival) [Oshu City, Iwate Prefecture]
  • Futakuchi Forest Road (view of the Yamagata side)
    [Miyagi Prefecture - Yamagata Prefecture] The only road directly connecting Sendai City and Yamagata City, "Futakuchi Forest Road Line"...
  • Kokusekiji Somin Festival, one of Japan's three most unusual festivals, lasts from late into the night until the morning (Iwate Prefecture)
  • A procession carrying lanterns and the main hall
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  • The Five Hundred Arhats of Tono City
    What are the Five Hundred Arhats of Tono? A group of stone Buddha statues in Tono, Iwate Prefecture, created as a memorial for the victims of the Hōreki famine...
  • Oshio Natural Carbonated Water Plant in Kaneyama Town
    Oshio Natural Carbonated Water Spring | Natural carbonated water gushes forth! A rare spring water found nationwide [Fukushima...
Masayuki Hoshina's grave
Was it once known as the Nikko of Tohoku? Tsuchizu Shrine, where the guardian deity of Aizu rests [Fukuoka].
The gorgeous Noheji Gion Festival and Noheji, a port of call for Kitamaebune ships (Aomori Prefecture)
Statue of Kimiyuki Sanada Yukimura
Three historical sites connected to the Date clan's vanguard, "Oni Kojuro," Katakura Shigenaga, and Sanada Yukimura...
Check out all the cities and towns in Iwate Prefecture, the hometown of players Ohtani and Roki Sasaki...
Zodiac (2)
Aizu Zodiac Guardian Deity Sacred Sites | Tohoku Zodiac Guardian Deity Sacred Sites: Fukushima
Tomb of Gamo Ujisato (Five-ringed Pagoda)
A Christian and one of the "Seven Philosophers of Rikyu" | The many faces of Gamō Ujisato...
Dondon Yaki
[Yamagata City, Yamagata Prefecture] Yamagata's soul food, "Dondonyaki"? Snacks and...
Tomizawa Ruins
20,000-year-old ruins preserved as they are! Experience the eternal past at the Underground Forest Museum...
After 40 years of competition, the local train and bus route between Morioka and Miyako will coexist...
Harakata Sashiko
[Yonezawa City, Yamagata Prefecture] Harakata Sashiko is a symbol of Yonezawa's tradition and culture!
cold horse
Kantachi horses grazing at the foot of Shiriyazaki Lighthouse, the northernmost point of Honshu [Eastern Aomori Prefecture].
Did you know that Fukushima Prefecture is actually known as the "Natto Prefecture"? Recommended products and secret natto allergies...
[Aomori Prefecture] The spectacle of "Senbon Torii" - the endless vermilion torii gates
The Sato brothers, who assisted Minamoto no Yoshitsune, and Iizaka Onsen (Fukushima Prefecture)
[Yonezawa City, Yamagata Prefecture] What is Yonezawa like? History, tourist spots, local specialties, and more...
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