Brand rice has been gaining attention in recent years. Aomori Prefecture's "Aozora no Hekireki," which debuted in 2015, has quickly risen to become a nationally beloved brand. Miyagi Prefecture, a rice-producing region,...
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Namegare flounder is a traditional New Year's Eve tradition in Sendai. While salmon is popular in the Kanto region and yellowtail in the Kansai region, namegare flounder is the beloved New Year's fish in Miyagi Prefecture...
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When you think of New Year's in Sendai, you think of the Hatsuuri (first sale)! Nowadays, Hatsuuri is held all over Japan, but its origins lie in a commercial event held in the Sendai domain during the Edo period! Sendai's Hatsuuri is a Japanese...
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"Seri nabe" (water parsley hotpot) is a winter specialty of Miyagi Prefecture, especially Natori and Sendai. Compared to beef tongue, sasakama, and zunda mochi, it is not as well known nationwide, but it is a very popular dish in Miyagi Prefecture.
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This winter, Jozenji Street will once again be lit up with the light of the hearts of Sendai citizens. A winter tradition in Sendai is the "SENDAI Pageant of Starlight"! 600,000 LED lights will be lit up along the zelkova trees lining Jozenji Street...
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In recent years, Sendai city has been buzzing with excitement over the major renovation of the east exit of Sendai Station. The S-PAL East Building opened in the spring of 2016, and was significantly expanded in 2017. In November...
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"I want to travel to Miyagi Prefecture!" "I want to make my trip to Sendai an unforgettable memory!" "I want to enjoy a slightly more sophisticated trip!" In this article, we'll introduce you to a slightly more luxurious trip for those of you who feel this way...
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From central Sendai, take National Route 286 towards Akiu Kawasaki. Lake Kamafusa is a beautiful lake located near the border between Sendai and Kawasaki. The Kamafusa Dam, which we'll introduce today, directs water from Lake Kamafusa to areas around Sendai and beyond.
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The pleasant weather of autumn makes you want to go on an active drive. The beautiful scenery of autumn leaves is a great way to feel good. For this reason, the best autumn drive in Miyagi Prefecture is the Zao Echo Light...
Matsushima, one of Japan's Three Most Scenic Views, is a huge hit on social media, with Instagram and Twitter filled with photogenic photos every day. However, everyone is taking pictures of the scenery...
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