
Akita's winter symbol: Hatahata
The divine fish, "Hatahata" (hatahata), is a combination of the kanji for "fish" and "god." Hatahata, a symbol of winter in Akita and its soul food, is the name of a fish caught off the coast of the Sea of Japan.

The divine fish, "Hatahata" (hatahata), is a combination of the kanji for "fish" and "god." Hatahata, a symbol of winter in Akita and its soul food, is the name of a fish caught off the coast of the Sea of Japan.

The northern part of Miyagi Prefecture is a treasure trove of roadside stations and farm shops. The size of the freshly picked vegetables is outrageous, unlike the ones you'll find in supermarkets! Just looking at them is exciting.

Ramen Do Sendai-kko, affectionately known as "Sendai-kko Ramen," is a ramen chain with over 10 stores mainly in Sendai. Founded in 1976, the ramen shop serves rich tonkotsu-based soy sauce ramen...

Miyagi Prefecture is home to a wealth of walking spots in each region. And because of this, there are plenty of hand-held foods you can casually enjoy while strolling around town! This time, we'll be introducing some of the locally beloved hand-held foods...

We'll introduce you to some popular bakeries in Sendai! What kind of bread do you like? Sendai, the city of trees, is home to many small but unique bread shops.
Since its founding in 1920, Igeta Tea has been serving Shizuoka tea in Sendai. Always committed to tea and with the eternal philosophy of "tea and culture," Igeta Tea offers not only tea leaves but also...

Miyagi Prefecture has a wide selection of delicious prepared foods, such as sasakama (rice crackers) and beef tongue, but they make a rather cliched souvenir. If you're looking for something a little more unique, try Teikyo Mountain's "Teikyo...".

Miyagi Prefecture is famous for its rice. According to statistics from 2015, Miyagi Prefecture ranks eighth in terms of cultivated land area in Japan. Of that, Miyagi boasts the fourth-largest area of rice paddies in the country. Such a rice-producing region...

Have you ever heard the saying, "If you catch a cold, drink egg sake?" Egg sake has been a popular household remedy, but in Sendai, the authentic egg sake of the Date clan, which has been enjoyed since the Edo period, is still being drunk...

There are three things I would like you to try when you visit Sendai. One is "Zunda Shake," the other is "Beef Tongue Set Meal," and the last is "Akiu Ohagi." Akiu Ohagi in particular is a little-known dish...