Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).
Shiwa Town, known as the birthplace of Nanbu Toji (sake brewers), currently has five sake breweries. One of them, Shiwa Sake Brewery, founded in 1903 (Meiji 36), was formerly known as "Hirota Sake Brewery," named after its founder...
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Morioka, known for its three famous noodle dishes (Reimen, Jajamen, and Wanko Soba), has a flourishing flour-based food culture that rivals Osaka's okonomiyaki and takoyaki. We previously introduced Morioka ramen...
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The tofu from "Fuusetsu Hana," established in Hachimantai City in 1999, is made using various heirloom varieties of domestically produced soybeans, changing them seasonally. These include yellow soybeans, green soybeans, black soybeans, and brown soybeans...
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One of Aomori's specialties is "Bo-pan" (stick bread). Many people may have heard the name, but wonder, "What kind of food is it?" It's simply bread wrapped around a stick and baked, but in Aomori City, it's popular at camps and schools...
Akita's specialty, "bodakko." While many may have heard the name, surprisingly, many may not know what kind of food it is. When you actually try it, you'll be surprised by its saltiness, and it's quite unusual...
Fukuda Pan, a representative soul food of Morioka, offers over 50 types of fillings, including both sweet and savory options. At the four Fukuda Pan directly managed stores, the staff will explain the different fillings...
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According to the Ministry of Internal Affairs and Communications' household expenditure survey, Morioka City ranks first or second nationwide in "expenditure on tofu purchases," earning it the nickname "the city of tofu." In 2024, the average annual tofu purchase amount per household in Morioka was...
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Sakuragao Sake Brewery is located along the Yanagawa River at the foot of Mount Tatara, heading east from the center of Morioka City on National Route 106. The brewery is known for its traditional sake brewing techniques used by the Nanbu Toji master brewers...
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Asabiraki has been brewing sake in Nataya-cho, Morioka City for 155 years. Using Daiji-shimizu, one of the "100 Best Waters of the Heisei Era," which springs from within the premises, as brewing water, the sake is brewed under the renowned Nanbu Toji...
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