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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Tohoku gourmet

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Amazake from Horai-ya Honten

Delicious and nutritious amazake for the cold season! Introducing Houraiya's flavored amazake [Fukushima Prefecture]...

Cold weather can make you feel a bit down... So why not recharge your body with some delicious amazake? This time, we'll introduce a unique amazake made by Horai-ya Honten in Koriyama City, Fukushima Prefecture.

Haruka HashimotoHaruka Hashimoto2025.12.31

New Year's cuisine

New Year's Cuisine in the Tohoku Region | Preserved Foods for Festivities Developed by Heavy Snowfall

When most people think of New Year's, they probably think of sumptuous meals. However, in the Tohoku region, which is particularly prone to heavy snowfall, New Year's meals are more than just "luxurious.".

NEFT Editorial DepartmentNEFT Editorial Department2025.12.30

Morioka's soul food, "Jajamen," recommended by locals: 3 restaurants! [Iwa...

Morioka's Wankosoba, Reimen, and Jajamen are known as the "Three Great Noodles," and all are B-grade gourmet foods born from the city's unique noodle culture. Among them, Jajamen in particular is a soul food of Morioka residents.

DaiwaConsilioDaiwaConsilio2025.12.26

A tour of the local ramen in the six Tohoku prefectures! A beloved ramen shop in Morioka, one of the prefecture's most competitive ramen areas...

According to the Ministry of Internal Affairs and Communications' household survey, Morioka City ranked first in the nation for the amount of Chinese noodle purchases by households for four consecutive years from 2021 to 2024. Morioka City, where Chinese noodles are eaten a lot at home...

DaiwaConsilioDaiwaConsilio2025.12.24

What to eat during New Year's? Local New Year's dishes that reflect history and culture are popular...

New Year's cuisine has evolved in unique ways across Japan. The New Year's cuisine of Fukushima Prefecture in the Tohoku region has also evolved to reflect the history and culture of the region. Famous local dishes include squid and carrots and kozuyu...

Haruka HashimotoHaruka Hashimoto2025.12.22

New Year in Aomori is a cod New Year! What are the cod dishes that are essential for the prefecture's residents?

Cod is synonymous with New Year's in Aomori. The steaming aroma of jappa soup and the rich flavor of cod milt evoke memories of winter dining in Aomori. While cod-filled meals are rarely seen outside the prefecture, they have long been an essential part of Aomori's cuisine.

Hana OdagiriHana Odagiri2025.12.19

[Part 2] Locals teach you how to identify delicious apples so you won't regret buying them! 

Have you ever bought apples at the supermarket, only to find that they were softer than you expected or had a bland flavor when you tried them at home? Even if they look the same, the texture and sweetness may differ...

Hana OdagiriHana Odagiri2025.12.18

Mount Iwate is an active volcano! The Yakehashiri lava flow covers the base of the volcano in a black blanket...

Mount Iwate (2,038m above sea level), the highest peak in Iwate Prefecture, is a symbol of the prefecture and has been selected as one of Japan's 100 most famous mountains. On its northeastern slope, there is a lava flow known as the "Yakehashiri (or Yakebashiri)"...

DaiwaConsilioDaiwaConsilio2025.12.17

[Part 1] About 50 varieties of apples!? Local Aomori residents carefully select the best apples based on texture...

Aomori is the number one apple producer in Japan, and it goes without saying that it is the apple kingdom. Although Aomori residents eat apples on a regular basis, when choosing apples, they do not only consider "sweetness" and "aroma"...

Hana OdagiriHana Odagiri2025.12.16

Enjoy these 3 deliciously flavorful local sakes with your hotpot! [Fukushima Prefecture]

As the weather gets colder, it's time for delicious hotpots. Enjoy a sip of local sake while munching on a simmering hotpot! For those of you who want to enjoy that, we've selected three delicious local sakes from Fukushima.

Haruka HashimotoHaruka Hashimoto2025.12.15

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  • Is Akita's traditional vegetable "tonburi" effective for dieting? From nutritional value to recipes...
  • Takasago Foods' "Nabeyaki Udon" is so delicious! Why are so many people buying boxes of it?.
  • Craft beer
    [Craft Beer in Iwate Prefecture (Southern Area)] Unique local beers from the sea to the mountains...
  • What is the natto mochi that is so delicious that Miyagi residents mistake it for a national favorite?
  • The scent of bamboo brings back memories! "Sasa Dango," a retro Japanese sweet from Inawashiro Town (Fukushima Prefecture)
  • What is Hirosaki's local dish, "Igamenchi"? Restaurants and recipes [Aomori Prefecture]
  • What is "Sanadura"? A delicious and healthy Japanese sweet that makes a great souvenir [Akita Prefecture]
  • Enjoy the thick, rich sweetness of "Anpo-gaki," a natural treat! [Fukushima Prefecture]
  • Image of an Emishi warrior
    The missing link in the birth of the Japanese sword? What is the "Warabito" wielded by the Emishi? [Part 1]
  • Cape Shiosezaki, located at the southwestern tip of the Oga Peninsula, where Godzilla and Gamera are known, and Akita's Uyuni Salt Lake...
  • Staircase National Highway 339 (Aomori Prefecture)
    Staircase National Highway 339 | No cars or bicycles allowed! A national highway, yet strangely, vehicle traffic is prohibited...
  • The 62nd Namahage Sedo Festival
    Excited to see Namahage for the first time! Report from the 62nd Namahage Sedo Festival [Oga City, Akita Prefecture]
  • Kanzeji Temple (the cave where the demon hag lived)
    The legend of the demon hag of Adachihara. It's a scary ghost story with a tragic human drama!.
  • Kanegasaki Herbal Brewery - Barrel-Aged ONI no amaro KZ
    From Kanegasaki Town! "Barrel-Aged ONI no ama" herbal liquor made with Iwate rice shochu and Japanese ingredients...
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Recommended Articles
  • Oyu Stone Circle: A stone circle from Japan's Jomon period! [Akita Prefecture]
  • worship hall
    Sendai Toshogu Shrine, a shrine dedicated to Tokugawa Ieyasu in Sendai, is a treasure trove of important cultural properties! [Miyagi Prefecture]
  • The facial expressions of Kijiyama Kokeshi dolls
    Kijiyama Kokeshi – Akita's traditional kokeshi dolls, characterized by their unique, melancholic expressions...
  • The Mogami family crest at the entrance to Kozenji Temple
    Kozenji Temple, the family temple of Mogami Yoshiaki, who established the largest territory of the Mogami clan with 570,000 koku of land in Dewa.
  • Unotori Shrine
    Red cloth covering the trees... The mysterious matchmaking shrine "Ushitori Shrine" remaining in Tono [Iwate...
  • Aizu Hanafuda
    The Aizu-themed designs are interesting! A slightly unusual souvenir: "Aizu Hanafuda" (Aizu playing cards) [Fuku...].
[Fukushima Prefecture] If you want to meet aliens, head to Fukushima! Iino Town is famous for its UFOs 
16 Rakan Rocks
The Juroku Rakan Rock is a cliff-carved Buddha statue with the ocean as its backdrop! It's also famous as a sunset spot...
[Iwate Prefecture] Why is Morioka in Iwate called that? Exploring the origins of the place name!
[Ten'ei Village, Fukushima Prefecture] Two thatched-roof hot spring inns with a nostalgic atmosphere...
Harakata Sashiko
[Yonezawa City, Yamagata Prefecture] Harakata Sashiko is a symbol of Yonezawa's tradition and culture!
[Fukushima Prefecture] Is the northern town of Koorimachi the birthplace of the Date clan?
Shiroishi Castle and stone monument
Miyagi Prefecture also has a castle with a castle tower! The castle of Katakura Kagetsuna, a senior retainer of the Date clan, is called "Shira...
Eating flowers used in the imperial crest is "absolutely unacceptable" | Autumn ingredients...
Maikusa swordsmith (image)
[Part 1] What is the Oshu "Maikusa Blacksmith" group, one of the oldest swordsmith groups? The development of Japanese swords...
[Sendai City, Miyagi Prefecture] Restoration of damaged Date Masamune equestrian statue is scheduled to be completed in late March
The zodiac sign for 2023 is the rabbit. What is the zodiac belief unique to Sendai, the "Ka-tai-shin"? [Miya...
The family crest of Akita City (a cypress fan with an eagle's feather)
The Hiyama Ando clan, who ruled Akita during the Sengoku period and had their base in Noshiro [Akita Prefecture]
Mount Osore
[Aomori Prefecture] Mount Osore, one of Japan's three major sacred sites, located in Mutsu City
Loved by many for 400 years: Aizu Hongo ware, a ceramics of Aizu [Fukushima...
Bashoan Historical Site Observation Garden
Let's meet Matsuo Basho in Fukagawa!
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