processed products

What is Ohayo Natto? Delicious natto made from the clean water of Misato Town and original natto bacteria [Akita Prefecture]

According to the results of an online survey conducted by the Natto PR Center of the National Natto Cooperative Association in June 2021 targeting 2,000 men and women aged 20 and over, 20.7% of people living in the Tohoku region eat natto every day, an overwhelmingly higher frequency than people living in other regions

This article will provide detailed information about Ohayo Natto, which is recommended for those who love natto

Reference: National Natto Cooperative Association Natto PR Center Official Website "Research Data"

What is Good Morning Natto?

Ohayo Natto is a type of natto produced and sold by Yamada Foods Co., Ltd. in Misato Town, Akita Prefecture

Yamada Foods has suspended factory tours due to the COVID-19 pandemic, but you can still see the exterior of its head office factory by taking the Ugo Kotsu Yokote/O-Kagari bus

Under the slogan "Food must be delicious," Ohayo Natto is made with a focus on three things: safety and security, deliciousness, and research and development

Natto is made from soybeans, and Yamada Foods researches the processing suitability of over 50 types of soybeans every year, and produces products from the most suitable ones

Additionally, since water is essential for soybean processing, we check the water quality, and have researched the natto bacteria that are essential for fermentation, and now have dozens of our own original natto bacteria

Ohayo Natto was born from this kind of careful consideration and the pure water of Misato Town

Types of Good Morning Natto

We have compiled a table showing the types of Ohayo Natto currently on sale as of May 2022, categorized by coarse grain, small grain, medium grain, and large grain

Grain size

Product name

Sales area

Ground corn

Crunchy! Kakinotane ground natto

・Tohoku region

・Kanto region

Good Morning Minced Meat Mini 3

・Tohoku region

Connoisseur's Mini 3

・Tohoku region

Connoisseur's Mini 3

・Kanto region

・Koshinetsu region

Natto Lover's Mellow Minced Mini 4

・Tohoku region

Super Finely Chopped Natto Mini 3

・Tohoku region

・Kanto region

・Kansai region

Super Finely Chopped Natto Mini 2

・Kanto region

・Kansai region

Super Fine Japanese Chopped Natto Mini 2

・Kanto region

Family Natto Coarse Cup 4

・Tohoku region

small grain

Mochibarley Natto Extra Small Mini 2

・Tohoku region

・Kanto region

Mochibarley Natto Extra Small Mini 3

・Tohoku region

・Kanto region

Spicy curry natto

・Tohoku region

・Kanto region

・Kansai region

Whole Hokkaido Kobu

・Kanto region

Good Morning Tiny Mini 3

・Tohoku region

Natto Lover Soft Extra Small Mini 4

・Tohoku region

・Kanto region

・Koshinetsu region

Rich and delicious shaved kobushi natto

・Tohoku region

・Kanto region

Rice with plenty of dashi and natto, extra small grains, mini 3

・Tohoku region

・Kanto region

Kimchi Sauce Natto Extra Small Mini 3

・Limited release in the Kanto region

Satisfied Natto Extra Small Grain Mini 3

・Kansai region

Natto Master Extra Small Grain Mini 3

・Tohoku region

・Kanto region

Family Natto Kotsubu Cup 4

・Tohoku region

Medium grain/Large grain

Guaranteed victory! Sticky natto

―

All Tohoku Domestic Medium-Grain Natto

・Tohoku region

Plump Large Mini 2

・Tohoku region

・Kanto region

Medium Grain Mini 3

・Tohoku region

Connoisseur's Natto Medium Mini 3

・Kanto region

・Koshinetsu region

You can see that the size of the natto grains, seasoning, number of packs, etc. are all carefully determined according to the region where it is sold

For families with children, there is "Super Finely Chopped Natto," which can be eaten as baby food, as well as "Family Natto Coarse Cup" and "Family Natto Kotsubu Cup," which have smaller portions. The strong, robust flavor of natto makes them useful for food education

You can purchase any one of these products from the online shop, and there are also great value sets and subscription plans, so if you're interested, be sure to check it out

Reference: Yamada Foods Co., Ltd. "Online Shop"

Good Morning Natto's image character "Natchan"

The packaging for Ohayo Natto features a cute girl wearing a kimono, and this girl is the product's mascot, "Natchan."

Natchan actively promotes her business through her blog, YouTube channel, Facebook, and Instagram. She posts about her daily life on her blog, her commercial appearances on her YouTube channel, her company activities with Yamada Foods Co., Ltd. on Facebook, and stylish natto dishes on Instagram

She also works as a campaign girl for Ohayo Natto and as a YouTuber, so if you're interested, be sure to follow her

Reference: Yamada Foods official website

summary

Ohayo Natto is a type of natto sold by Yamada Foods Co., Ltd. from Akita to the Tohoku, Kanto, Koshinetsu, and Kansai regions, and we found that it is widely loved along with its image character, Natchan

If you're interested after reading this article, we encourage you to give Ohayo Natto a try

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