R Artisan Co., Ltd., headquartered in Tamura City, Fukushima Prefecture, is a signboard company that handles outdoor advertising. However, this company has another surprising side to it. That is, Matsumoto...
Of the six Tohoku prefectures, Tohoku has the third most roadside stations, with 34 (as of June 2025), after Iwate and Fukushima. Each roadside station offers local soft serve ice cream that takes advantage of the region's unique characteristics.
Daiwa Consilio
When I see a bag labeled "Aomori Garlic" at the supermarket, I feel a little proud. Living in Aomori Prefecture, garlic is naturally produced in Aomori, but its taste and aroma...
Each prefecture in the Tohoku region has a wide variety of foods that go well with rice, known as "rice accompaniments." This time, we'll be introducing the Aizu Tenpo "Okazu Miso" series. This dish features a rich miso paste and plenty of ingredients...
Have you heard of the fruit called "Saru-nashi"? Tamagawa Village, located in the Nakadori region of Fukushima Prefecture, is a local specialty of the town, and is actively producing this fruit, which is said to be the ancestor of kiwifruit.
A typical summer sight in Akita is "Babahera Ice Cream," where a parasol is set up in a roadside parking space and then the baker skillfully uses a spatula underneath to create rose-shaped ice cream.
Daiwa Consilio
It's no exaggeration to say that there is a ramen that is known by everyone in Hirosaki, Aomori Prefecture. That ramen is "Nakamiso." This miso ramen has been served for many years in the basement food court of Nakasan Hirosaki...
Yamagata, famous for its Hanagasa Festival, is known as the "kingdom of fruit trees," especially cherries, but it is also a treasure trove of delicious ingredients, including rice, brand-name beef, and seafood from the Sea of Japan.
Daiwa Consilio
"When you think of sea urchin, you think of Hokkaido" - that may be the image that comes to mind for many people. Or, some may think of the shelled sea urchins of Sanriku. However, Aomori's sea urchins are also...
Have you ever seen pink and yellow ice cream presented like a rose and handed to you? This is Babahera Ice Cream, a summer specialty of Akita Prefecture. The ingredients...
