Tohoku Rokken Trivia Media NEFT
This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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What is "Su-no-moto"? Pitcher Roki Sasaki's Favorite Local Condiment [Iwate Prefecture]

Did you know that "Su-no-moto," a super-local seasoning indispensable to the dining table in the area around Ofunato City, Iwate Prefecture, is becoming a hot topic nationwide? This time, we'll be looking at the hometown of pitcher Roki Sasaki, a baseball player from Iwate Prefecture...

NakaNaka2022.12.02

Miura Sake Brewery

"Toyosaka" is a regular gold medal winner at tea tastings. Learn more about its relationship with "Hohaibushi" and its direct sales outlet...

Aomori Prefecture is home to many delicious sakes, but have you heard of "Toyobai," one of Hirosaki City's famous sakes? Toyobai has won numerous gold medals at sake tasting competitions. In 2022...

Editorial staffEditorial staff2022.11.28

[Miyagi Prefecture] The appeal and taste review of "Kinka Saba <Irodori> Can" made with brand mackerel

Canned mackerel is appealing because it's nutritious, tasty, and affordable. Among all the canned mackerel, have you heard of Kinoya Ishinomaki Suisan's canned mackerel? It's made with Kinka mackerel, and it's delicious...

Hiroyuki OkaHiroyuki Oka2022.11.15

Giant Akita dog at Akita Station

[JR East Japan Pass Trip: Day 1, Part 2] First day's accommodation: A stroll around Akita City and some delicious local sake...

Tohoku Rokken Trivia Media NEFT [JR East Pass Trip: Day 1, Part 1] On the first day, we started with a morning stroll in Morioka and then headed to the samurai residences of Kakunodate! https://jp.neft.asia/archi...

Editorial staffEditorial staff2022.11.11

"Nibo Keema Curry" is a delicious local curry that combines dried sardines and keema curry.

Nibo Keema Curry, a fusion of niboshi and keema curry, has recently gained popularity in Aomori Prefecture, the birthplace of niboshi ramen. This time, we'll be introducing the exquisite local curry, "Nibo Keema Curry," which can also be ordered online.

NakaNaka2022.11.08

Niboshi and Neapolitan!? A review of the addictive Niboritan [Aomori Prefecture]

Have you heard of the addictive dish that's become a hot topic in Aomori Prefecture, a fusion of dried sardines and Western cuisine? This time, we'll be introducing the harmonious combination of Neapolitan pasta, loved by both adults and children, and dried sardines...

NakaNaka2022.11.02

"Strait Salmon Boiled in Water" from the Tsugaru Strait is a premium gourmet canned food [Mutsu City, Aomori Prefecture]

Canned foods, which have traditionally been seen as cheap preserved foods, have undergone a dramatic evolution in recent years thanks to their popularity. The TBS program "Matsuko's Unknown World" even featured a segment on "The World of Gourmet Canned Foods.".

NakaNaka2022.10.29

Akita Akura Beer

[Akita Prefecture] Popular Craft Beer | Akita Akura Beer offers a unique selection of beers...

The popularity of craft beer and local beer has been on the rise in recent years, and it shows no signs of slowing down. Many beer lovers have become addicted to it. Akita Prefecture is one of the prefectures in Japan where...

ikokeikoke2022.10.22

[Iwate Prefecture] The secret behind the popularity of the stylish Western-style canned mackerel "Ça va?" and all the details...

Since the COVID-19 pandemic has led to more opportunities for people to cook at home, there has been an unprecedented boom in canned foods. Among these, canned foods have become overwhelmingly popular due to their high nutritional value and ease of preparation...

NakaNaka2022.10.21

[Semboku City, Akita Prefecture] A hotly talked about craft beer! Is it called "Akita Inu"?

Craft beer, or local beer, is gaining popularity across Japan, much like local gourmet food. It's so popular that almost everyone knows about it. Of course, there are plenty of specialty craft beers in the Tohoku region, too.

ikokeikoke2022.10.15

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  • [What day is it today? | Tohoku Edition] What day is September 13th?
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  • Smoked daikon radish tartar sauce is super useful! Introducing basic usage and recommended recipes [Autumn...
  • The Imoni War Between Miyagi and Yamagata
    A writer from Miyagi explains the Imoni Wars! [Miyagi/Yamagata]
  • Perfect as a souvenir! What is "Sendai Naganasu Pickle"? Where to buy it [Miyagi Prefecture]
  • Thousand Days Mochi
    [Miyagi] 3 Japanese sweets representative of Sendai selected by Igeta Tea!
  • Zunda
    Easy and simple! Try making Sendai's famous zunda at home!
  • Herring Slices? The Background of Their Creation and Recommended Ways to Eat Them [Aomori Prefecture]
  • Sea treasure pickles
    The secret to the deliciousness of Nakamura-ke Kaihozuke, packed with Sanriku seafood [Iwate Prefecture]
  • Sendai Yukina
    What is Sendai Yukina, delicious in winter? Introducing recommended recipes! [Miyagi Prefecture]
  • Hirosaki Senbero
    Introducing the best bars in Hirosaki City, home to a unique mix of Senbero bars! [Ao...
  • Kurokawa Noh
    Kurokawa Noh is a Shinto Noh performance that has been developed independently by farmers for 500 years [Yamagata Prefecture]
  • Autumn leaves on Mount Kurikoma
    Learning from large-scale landslides at Mount Kurikoma Geopark (Miyagi Prefecture)
  • Konpira barrel floating
    Konpira Barrel Floating Ceremony | A traditional folk event in Yamagata Prefecture to pray for protection against water-related disasters on the Mogami River
  • Bottled Don (abalone, scallop, salmon roe)
    The definitive Sanriku souvenir, "Bindon" - as delicious as it looks! [Iwate Prefecture]
  • A panoramic view of the Oyasukyo Great Fountain
    Oyasukyo Great Fountain | The sight of steam spewing out from everywhere is like something out of a movie!.
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  • Shinkansen platform at Akita Station
    [JR East Pass Journey: Day 2, Part 1] We're already back in Iwate. Our goal is to visit the historical...
  • Yamagata Kokeshi dolls' expressions
    Yamagata Kokeshi – Created by Kobayashi Soji, who trained in woodworking at Sakunami Onsen in the Sendai domain...
  • 2026.05.04 Hyakushika mass dance at Esashi Jinku Festival
    Photo report of the Hyakushika Grand Dance (May 4, 2026: Esashi Jinku Festival) [Oshu City, Iwate Prefecture]
  • Hundred deer large group dance (16)
    Photo report of the Hyakushika Daigun Dance (April 26, 2025: Hidaka Fire Prevention Festival) [Oshu City, Iwate Prefecture]
  • Sakaida watershed
    To the Sea of ​​Japan? To the Pacific Ocean? The Sakaida Watershed, a point where water from the Ou Mountains diverges, can be seen in the lowlands...
  • papier-mâché kokeshi doll
    Life-sized papier-mâché kokeshi dolls parade! The annual kokeshi festival, "National Kokeshi Festival"...
Hanamaki Festival
Recommended Autumn Festivals in Iwate: Part 1 - See the gorgeous and elegant floats made by local residents...
[Shibata District, Miyagi Prefecture] A Thousand Cherry Blossoms and Plum Blossoms Complex! Ogawara, the Town of Cherry Blossoms and Plum Blossoms
Shinzan's Ten Thousand Buddhas
More than 10,000 Jizo Bodhisattvas cover the walls of the Shinzan Mantaibutsu Statue [Oga City, Akita Prefecture]
What is the Kitamuki Kannon statue? – A "hidden Christian" statue in Ogatsu, Akita...
Torii gate of Kanayama Shrine
Kanayama Shrine [Akita Prefecture]: A shrine dedicated to the prosperity of the Innai Silver Mine...
Ogatsu Hoin Kagura (Ishinomaki City, Miyagi Prefecture) - Rekimin Autumn Festival 2025
Sendai City Museum of History and Folklore | Rekimin Autumn Festival 2025 Photo Report (2025....
Entrance to Aoma Shrine
Aoma Shrine (Miyagi Prefecture), a shrine dedicated to the three gods of light: the moon, the stars, and the sun
Underground Forest Museum
20,000-year-old ruins preserved as they are! Experience the eternal past at the Underground Forest Museum...
The bitter family feud "Gosannen War" unfolded in the Yokote Basin [Akita Prefecture]
The Rusu family graveyard at Daian-ji Temple
Daian-ji Temple, the family temple of the Mizusawa Date clan and Rusu clan in Mizusawa, Oshu (Iwate Prefecture)
The Rokugo Ka...
Torii gate of Osaki Hachiman Shrine
Osaki Hachimangu Shrine, the main shrine of Sendai and a national treasure, is famous for the naked pilgrimage during the Donto Festival...
Ogata Village | Hachirogata Reservoir
Hachirogata Lake (Akita Prefecture), once the second largest lake in Japan
Three UNESCO Cultural Heritage Sites: "Dainichido Bugaku," "Hanawa Bayashi," and "Kemanai Bon Festival".
Night festival with a large illuminated float featuring colorful samurai and dramatic figures against the dark sky.
Neputa festivals aren't just in Hirosaki! We'll introduce the differences and attractions of Kuroishi, Hirakawa, and other cities!
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