Tohoku Rokken Trivia Media NEFT
This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Zunda mochi keeps well at room temperature

"Zunda mochi" that lasts for a long time at room temperature, available at Sendai Station, is the perfect souvenir! [Miya...

When it comes to souvenirs from Sendai, there are many things like "Beef Tongue," "Hagino Tsuki," and "Sasakamaboko," but "Zunda Mochi" is also one of them, isn't it? However, authentic Zunda Mochi basically needs to be frozen...

AoiwaAoiwa2024.06.23

[Fukushima Prefecture] Don't miss out on souvenir shopping! 3 Japanese sweets that will make you look like a real connoisseur!

What do you pay attention to when buying sweets as gifts or souvenirs? There are all kinds of sweets, from popular items to classic items that everyone knows, but sometimes...

Haruka HashimotoHaruka Hashimoto2024.05.01

The crisp texture of "Nebuta Pickles" is a must-have for rice and sake! [Aomori Prefecture]

The rice-producing Tohoku region is home to many excellent rice accompaniments. One such accompaniment is "Nebutazuke," sold by Yamamoto Foods in Aomori Prefecture. Nebutazuke is a pickle that is typical of Aomori, a region with abundant fishing grounds...

Haruka HashimotoHaruka Hashimoto2024.04.22

Not just Akita dogs! Odate City's natural monument, the "Akita Three Chickens" [Akita Prefecture]

Odate City is known for its Akita dogs, but it is also home to the Akita Three Chickens - the Hinai Chicken, the Koeyoshi Chicken, and the Kinpachi Chicken - which are designated as national and prefectural natural monuments.

NORIJUNNORIJUN2024.04.05

Corner bar

Morioka's 3 Popular Corner Bars! | Heiko Shoten, Hosoju ​​Sake Shop, and Kagiya Sake Shop [Iwate Prefecture]

With a clean river running through the city and good spring water, Morioka has long been a thriving sake brewing center, and in the past it was home to four sake breweries: Asa-Kai, Kiku-no-Tsukasa, Sakura-gao, and Iwate-gawa. As a result, Morioka City...

DaiwaConsilioDaiwaConsilio2023.12.13

The only one in Japan! Marushichi's miso, soy sauce, and seasonings made with hot spring heat are so delicious! [...

Do you know the miso and soy sauce that have been loved by the people of Tsugaru for many years? The miso and soy sauce sold by Marushichi Tsugaru Miso and Soy Sauce Co., Ltd. are known by everyone in Owani and are a staple of their cuisine...

Hana OdagiriHana Odagiri2023.12.12

red wine

[Yamagata Prefecture] 7 Winery Tours, Experiences, and Tastings in Yamagata, the Wine Kingdom of Tohoku!

Yamagata Prefecture, the leading "wine kingdom" in the Tohoku region, is home to a variety of wineries throughout the prefecture. This time, we'll be sharing trivia about Yamagata's wines, as well as offering tours of breweries, winemaking experiences, and tastings...

NEFT Editorial DepartmentNEFT Editorial Department2023.10.11

Delicious sauce

The all-purpose seasoning "Umai-tare" is the unsung hero of local cuisine! [Yamagata Prefecture]

There is a soy sauce that has been loved for generations in Yonezawa City, in southern Yamagata Prefecture. It's called "Umai-tare." Every Yonezawa resident knows it, and I've heard that every household keeps a bottle of it on hand.

ikokeikoke2023.09.15

Experience dairy farming at Zao Heartland Farm [Zao Town, Miyagi Prefecture]

Zao Heartland Farm is a vast ranch located in Zao Town, Miyagi Prefecture. Guests can interact with cows, sheep, goats, and other animals and spend a relaxing time surrounded by nature.

natsukinatsuki2023.06.26

[Morioka City, Iwate Prefecture] 5 Morioka Souvenirs! For those visiting Morioka, here are some gifts for yourself...

Since being selected as one of the "52 Places to Visit This Year" by the New York Times, Morioka City has seen an increase in the number of cars with license plates from other prefectures and foreign tourists, and souvenirs are selling well...

DaiwaConsilioDaiwaConsilio2023.06.20

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  • [What day is it today? | Tohoku Edition] What day is July 25th?
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  • Natto dish image
    Tohoku's natto culture is amazing! Introducing unique natto dishes from six Tohoku prefectures [A must-have for natto lovers].
  • Shiso roll
    Introducing the origins and delicious ways to eat Miyagi Prefecture's local dish, "Shiso Roll"
  • Is Aomori's red rice sweet and pink? Here's the reason, its origin, and two red rice recipes
  • What is Chinese elm? A detailed explanation from how to grow it to its use in New Year's dishes [Akita Prefecture]
  • Asakai Junmai Ginjo
    [Iwate Prefecture] What is Asakai? A new way to enjoy sake from a long-established sake brewery in Iwate...
  • Smoked daikon radish
    What is the traditional food "Iburigakko"? Great for snacks and dinner! [Akita Prefecture]
  • Flathead sushi
    What is Hatahata Sushi? A detailed guide from when to eat it to how to make it [Akita Prefecture]
  • What makes Aomori scallops so delicious? Everything from when they're in season to how to eat and use them...
  • The development of Akita City began in Tsuchizaki - Tsuchizaki, located at the mouth of the Omono River, developed as a distribution center...
  • Honkai Shishimai Banraku is a folk performing art that has been preserved and passed down for 400 years in Yuri Honkai, Akita Prefecture.
  • Hot springs bubbling up even though there are no volcanoes? Experience the mysteries of the Earth up close at "Yuzawa Geopark"...
  • Atago Shrine's temple nameplate
    Atago Shrine on Mount Atago (Sendai City) is the guardian deity of the years of the Dragon and Snake, and enshrines the fire god Kagutsuchi...
  • Aomori Gyosai Center is the originator of Aomori's famous Nokkedon! Let's head out into the vast ocean of ingredients!
  • Miyagi's local natto
    From north to south! 7 local natto varieties from Miyagi Prefecture that you can buy at supermarkets! [Miyagi Prefecture]
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    Tsugaru Ichidai-sama | Zodiac Guardian Deity Sacred Sites in Tohoku: Aomori Edition
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    Miharu Koma – One of Japan's three great horses, a local toy that retains the legend of Sakanoue no Tamuramaro [Fukuoka]...
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    [JR East Japan Pass Trip: Day 1, Part 2] First day's accommodation: A stroll around Akita City and some delicious local sake...
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    Did you know they have five siblings? A complete guide to Iwate's local mascot Sobatchi and his dog siblings...
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    How are weather forecasts divided? I'm looking into the detailed area divisions for weather forecasts in the Tohoku region...
  • Thatched round huts on a green field with a dirt path and a tree-filled background.
    [Jomon Period Aomori ③] The lives of the Jomon people nurtured by abundant forests and seas... A population of approximately 9,000...
[Aomori Prefecture] The Aomori Nebuta Festival 2022 will be held for the first time in three years! The hot...
The Hakkoda Maru, a ferryboat from the Seikan era, is brought back to life! Experience the ship's long history aboard...
Shiroishi Castle
[Shiroishi City, Miyagi Prefecture] Enjoy the famous gourmet food around Shiroishi Castle! Experience the history of Shiroishi through food...
[The Spread of Christianity in Tohoku: Part 2] Iwa...
The Kamaishi Daikannon, one of the "Three Great Giant Buddhas of Tohoku," overlooks Kamaishi Bay [Iwate Prefecture...].
Plaque on the torii gate of Arahagihaba Shrine (Tagajo City)
Arahagihaba Shrine in Tagajo | The Tagajo government office built to repel the Emishi (indigenous people of northern Japan)...
The Sendai Date Family's "Food" Strategy ③
[Part 2] The Date family's "food" strategy! Masamune's spirit of hospitality passed down...
[Recommended Autumn Festivals: Miyagi] The majesty of the Date clan and the colorful autumn festivals throughout the city...
Enjoy folk performing arts in Hirosaki City! 3 Izakayas where you can hear the Tsugaru Shamisen (Aomori Prefecture)
Nansho-so, a Meiji era mansion remaining in Morioka [Morioka City, Iwate Prefecture]
[Sendai City, Miyagi Prefecture] Restoration of damaged Date Masamune equestrian statue is scheduled to be completed in late March
The Crane's Return 00
The origin of the legend of "The Crane's Gratitude"? "Urushiyama, Nanyo City, Yamagata Prefecture" and "Tsurupunzan Chinzoji Temple"
Zashiki-warashi
Is it lucky to see one? We uncover the truth behind the "Zashiki Warashi" legends of Kindaichi Onsen...
[Shibata District, Miyagi Prefecture] A Thousand Cherry Blossoms and Plum Blossoms Complex! Ogawara, the Town of Cherry Blossoms and Plum Blossoms
2026.05.04 Hyakushika mass dance at Esashi Jinku Festival
Photo report of the Hyakushika Grand Dance (2026.05.04: Esashi Jinku Festival) [Iwate...].
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