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Delicious

The versatile seasoning "Umaitere" is a powerful and unsung hero of local cuisine! [Yamagata Prefecture]

We have soy sauce that has been loved for generations in Yonezawa City, southern Yamagata Prefecture. Its name is "Umaitere." Every citizen of Yonezawa knows about it, and I've heard that each family always has one bottle in their own...

ikokeikoke2023.09.15

Experience dairy farming at the Fureai Ranch Zao Heartland [Zao Town, Miyagi Prefecture]

Fureai Ranch Zao Heartland is a ranch with vast grounds located in Zao Town, Miyagi Prefecture. You can interact with animals such as cows, sheep, and goats, and spend a relaxing time in nature...

natsukinatsuki2023.06.26

[Morioka City, Iwate Prefecture] 5 Morioka souvenirs! For those of you who have visited Morioka, here is a gift for yourself...

Since being selected as one of the "52 places to visit this year" by the New York Times, Morioka city has been seeing cars with license plates and foreign tourists with license plates in other prefectures, and souvenirs are selling well...

Daiwa ConsilioDaiwa Consilio2023.06.20

A winter illusion woven with sweet dew... A review of the history and actual food of Kokonoe Honpo Tamazawa's "Shimobashira"! [...

Kokonoe Honpo Tamazawa Shimobashira, which has been a hot topic on social media these days, is being sold every early autumn, and is now available for pre-orders, and when you realize it, it is a masterpiece that is truly nicknamed "Winter Illusion." This time I bought it miraculously...

editorial staffeditorial staff2023.05.09

Try out the "original egg sake" arrangement of Sendai Castle Town's flavor! What's that taste like? [Miyagi Prefecture]

Did you know that Sendai City, Miyagi Prefecture has a traditional egg sake that has been around for over 100 years? This time, we will introduce the history and meaning of the original egg sake produced and sold by Katsuyama Sake Brewery, which has been in business for over 320 years...

NEFT Editorial DepartmentNEFT Editorial Department2023.04.24

I don't want it even if I'm not a Dragon Quest fan! Sold out in just 2 minutes after release! "Surry...

Do you know that "Suraimubehosted rice cakes"? It's very difficult for those who don't know about it. Lol This time we're introducing a real Dragon Walk souvenir project...

NEFT Editorial DepartmentNEFT Editorial Department2023.04.18

[Yamagata Prefecture] What are Yamagata's local sweets, "karakara senbei" and "milk cake"?

The naming is unique, and it is a rather adorable and delicious sweet. Two of the most representative local sweets of Yamagata Prefecture are Karakara Senbei from the Shonai region and Milk Cake from the Inland Oki region. Well...

ikokeikoke2023.03.30

Sendai International Airport

[Miyagi Prefecture] Sendai International Airport, the gateway to Tohoku, is a souvenir paradise! Sendai International Airport...

Sendai International Airport is said to be the gateway to Tohoku, and is known as an airport that is often used by people traveling from the Tohoku region both domestically and internationally. Sendai International Airport has 2 Sendai Airport access lines...

SatomioriSatomiori2023.03.22

We'll dig deeper into the charm of Morioka! 7 recommended soul foods for locals! [Iwate Prefecture]

In addition to the recommended travel spots in Morioka City, which was featured in the New York Times' "52 Places to Visit in 2023," there are also recommended spots within walking distance of Morioka Station in Morioka City...

Daiwa ConsilioDaiwa Consilio2023.02.03

Sendai Yukina

What is Sendai Yukina delicious in winter? We also introduce recommended dishes! [Miyagi Prefecture]

How is Sendai Yukina different from regular Yukina? What about the flavor? That's what makes you interested. It is popular as a winter vegetable in Sendai, and will entertain your cold winter dining table. This time outside the prefecture...

megumegu2023.01.09

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