Tohoku Rokken Trivia Media NEFT
This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Zunda mochi keeps well at room temperature

"Zunda mochi" that lasts for a long time at room temperature, available at Sendai Station, is the perfect souvenir! [Miya...

When it comes to souvenirs from Sendai, there are many things like "Beef Tongue," "Hagino Tsuki," and "Sasakamaboko," but "Zunda Mochi" is also one of them, isn't it? However, authentic Zunda Mochi basically needs to be frozen...

AoiwaAoiwa2024.06.23

[Fukushima Prefecture] Don't miss out on souvenir shopping! 3 Japanese sweets that will make you look like a real connoisseur!

What do you pay attention to when buying sweets as gifts or souvenirs? There are all kinds of sweets, from popular items to classic items that everyone knows, but sometimes...

Haruka HashimotoHaruka Hashimoto2024.05.01

The crisp texture of "Nebuta Pickles" is a must-have for rice and sake! [Aomori Prefecture]

The rice-producing Tohoku region is home to many excellent rice accompaniments. One such accompaniment is "Nebutazuke," sold by Yamamoto Foods in Aomori Prefecture. Nebutazuke is a pickle that is typical of Aomori, a region with abundant fishing grounds...

Haruka HashimotoHaruka Hashimoto2024.04.22

Not just Akita dogs! Odate City's natural monument, the "Akita Three Chickens" [Akita Prefecture]

Odate City is known for its Akita dogs, but it is also home to the Akita Three Chickens - the Hinai Chicken, the Koeyoshi Chicken, and the Kinpachi Chicken - which are designated as national and prefectural natural monuments.

NORIJUNNORIJUN2024.04.05

Corner bar

Morioka's 3 Popular Corner Bars! | Heiko Shoten, Hosoju ​​Sake Shop, and Kagiya Sake Shop [Iwate Prefecture]

With a clean river running through the city and good spring water, Morioka has long been a thriving sake brewing center, and in the past it was home to four sake breweries: Asa-Kai, Kiku-no-Tsukasa, Sakura-gao, and Iwate-gawa. As a result, Morioka City...

DaiwaConsilioDaiwaConsilio2023.12.13

The only one in Japan! Marushichi's miso, soy sauce, and seasonings made with hot spring heat are so delicious! [...

Do you know the miso and soy sauce that have been loved by the people of Tsugaru for many years? The miso and soy sauce sold by Marushichi Tsugaru Miso and Soy Sauce Co., Ltd. are known by everyone in Owani and are a staple of their cuisine...

Hana OdagiriHana Odagiri2023.12.12

red wine

[Yamagata Prefecture] 7 Winery Tours, Experiences, and Tastings in Yamagata, the Wine Kingdom of Tohoku!

Yamagata Prefecture, the leading "wine kingdom" in the Tohoku region, is home to a variety of wineries throughout the prefecture. This time, we'll be sharing trivia about Yamagata's wines, as well as offering tours of breweries, winemaking experiences, and tastings...

NEFT Editorial DepartmentNEFT Editorial Department2023.10.11

Delicious sauce

The all-purpose seasoning "Umai-tare" is the unsung hero of local cuisine! [Yamagata Prefecture]

There is a soy sauce that has been loved for generations in Yonezawa City, in southern Yamagata Prefecture. It's called "Umai-tare." Every Yonezawa resident knows it, and I've heard that every household keeps a bottle of it on hand.

ikokeikoke2023.09.15

Experience dairy farming at Zao Heartland Farm [Zao Town, Miyagi Prefecture]

Zao Heartland Farm is a vast ranch located in Zao Town, Miyagi Prefecture. Guests can interact with cows, sheep, goats, and other animals and spend a relaxing time surrounded by nature.

natsukinatsuki2023.06.26

[Morioka City, Iwate Prefecture] 5 Morioka Souvenirs! For those visiting Morioka, here are some gifts for yourself...

Since being selected as one of the "52 Places to Visit This Year" by the New York Times, Morioka City has seen an increase in the number of cars with license plates from other prefectures and foreign tourists, and souvenirs are selling well...

DaiwaConsilioDaiwaConsilio2023.06.20

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  • Sandfish
    Akita's winter symbol: Hatahata
  • Expanded Polo Chocolat packaging
    Polo Chocolat is hot! Introducing where to buy it, the varieties, and variations [Aomori Prefecture]
  • [Ramen Kingdom: Yamagata Prefecture] 5 Famous Restaurants for Yonezawa Ramen, a Light Soy Sauce Noodle with High Water Content!
  • Genbikei Gorge bus stop
    The "Flying Dumplings" are a specialty of Genbikei Gorge and are a delicious activity worth seeing!.
  • Heart-warming! Experience the wonder of Japanese food with Aizu's local cuisine! [Fukushima Prefecture]
  • Scarlet Robe (part 2)
    [Part 2] Aizu samurai cultivated apples! How were Western varieties introduced?
  • Is Akita's traditional vegetable "tonburi" effective for dieting? From nutritional value to recipes...
  • Tamagawa Village is a major producer of the mythical fruit "Sarunashi"! It has been gaining attention as a superfruit...
  • Aizu Hongo Ware: A Pottery from Aizu Loved by Many for 400 Years (Fukushima Prefecture)
  • fairy tale image
    Scary stories and slightly sad stories... Many stories remain on the Michinoku Fairy Tale Road [Shirakawa, Miyagi Prefecture]...
  • [Noshiro City, Akita Prefecture] The cutting edge of rocket research starts in Noshiro City. "Noshiro Rocket Test Site"
  • Sawame Lion Dance (Morioka City)
    Sakurayama Shrine | Photo report of the joint local performing arts dedication (October 12, 2025) [Morioka City, Iwate Prefecture]
  • The facial expression of Nakanosawa Kokeshi
    Nakanosawa Kokeshi – A tradition that has evolved beyond its current status as "part of the Tsuchiyu tradition"...
  • Special Junmai sake "Kawaguchi Natto"
    A sake with a natto label, which is forbidden by sake breweries? A special junmai sake, a collaboration between two companies from the same hometown...
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Recommended Articles
  • Sea of ​​clouds and Mt. Iwate seen from Hachimantai
    Is Hachimantai the table mountain of Tohoku? A highland paradise made up of volcanoes and marshes...
  • Family portrait from the early Meiji period
    30 Surnames with Roots in Akita Prefecture's Prestigious Families
  • Portrait of Date Harumune, owned by Sendai City Museum
    The grave of Date Harumune and his statue at Hoshoji Temple in Fukushima City [Fukushima Prefecture]
  • The Hashino Iron Mine, a World Heritage Site in Kamaishi City, Iwate Prefecture, is a structure that symbolizes Japan's Meiji era industrial revolution.
  • Komainu (guardian lion-dogs) at Ainai Shinmei Shrine
    The Arahaba Shrine near "Jusan-minato," the former base of the Abe clan of Oshu [Goshosho, Aomori Prefecture].
  • Street view of a Japanese storefront with illuminated red lanterns and bold black signboards, bicycles parked along the curb
    A comparison report of yakitori chain restaurants in Morioka's Odori area where you can enjoy a cheap drink and snack!.
Sanbongi Tateyama Park (Osaki City)
Osaki Kodo, a farmland that lives with water and has been designated a Globally Important Agricultural Heritage System (Miyagi Prefecture)
Namahage and visiting gods
Not just Namahage? Visiting gods from all over Tohoku who appear during Koshogatsu
Dainichi Hall Bugaku | Two Dainichi Buddhas
Dainichido Bugaku, a UNESCO Intangible Cultural Heritage with a history of approximately 1,300 years | 2026...
[Marumori Town, Miyagi Prefecture] A mansion that has watched over the town since the late Edo period! ...
[Tome City, Miyagi Prefecture] A mysterious forest with a thousand-year history and the belief in Hachiman, the god of warding off evil spirits |...
Shiwa Inari Shrine, one of Japan's three major Inari shrines, is one of Iwate Prefecture's most...
[Iwate Prefecture during the Boshin War] What decisions did the Morioka Domain and Ichinoseki Domain make?
The Kamaishi Daikannon, one of the "Three Great Giant Buddhas of Tohoku," overlooks Kamaishi Bay [Iwate Prefecture...].
The mysterious checkpoint "Nakorai Barrier" described in waka poetry as a place where you should not enter [Fukuoka].
Tour the precious cultural assets remaining in Minamiaizu, the southern part of the Aizu region [Fukushima Prefecture]
Nansho-so, a Meiji era mansion remaining in Morioka [Morioka City, Iwate Prefecture]
Donto Festival: A traditional New Year's event [Miyagi Prefecture]
Mochi Honzen 02
[Part 2] What is Ichinoseki and Hiraizumi's "Mochi Honzen"? | Over 300 varieties!
[Mount Chokai-Tobishima Geopark: Yuza and Sakata] The bounty of Mount Chokai...
Daisaku Soma Incident
What was the Soma Daisaku Incident? The lord of the Tsugaru domain, a samurai of the Nanbu clan, also known as the Chushingura of Michinoku...
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