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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Summer Festival

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Kuroishi Yosare ③

What is "Kuroishi Yosare," one of Japan's three major street dances? We'll explain the dance types, history, and origin of the name...

The "Kuroishi Yosare" festival, a vibrant part of summer in Kuroishi City, Aomori Prefecture, is a quintessential summer tradition. Dancers, dressed in matching yukata (summer kimonos) and straw hats, parade through the city streets to the sounds of shamisen and drums.

AoiwaAoiwa2026.09.17

Night festival with a large illuminated float featuring colorful samurai and dramatic figures against the dark sky.

Neputa festivals aren't just in Hirosaki! We'll introduce the differences and attractions of Kuroishi, Hirakawa, and other cities!

While many people associate Neputa festivals with Hirosaki, Kuroishi and Hirakawa also boast their own unique and distinctive Neputa festivals. This article will introduce the differences, charms, and timing of the Hirosaki, Kuroishi, and Hirakawa Neputa festivals...

Hana OdagiriHana Odagiri2026.07.29

[Aomori Nebuta and Hirosaki Neputa] A look back at the aftermath of Aomori's four major summer festivals [Sansha Taisai and Tate...

Aomori Nebuta, Hirosaki Neputa, Sansha Festival, and Tachineputa color the short summer in Aomori Prefecture. These four major summer festivals attract many visitors during their periods, but what happens after the festivals are over?.

Hana OdagiriHana Odagiri2025.08.22

Obon in Shimokita, Aomori is spectacular! Is it true that people welcome their ancestors with fireworks at their graves?

When we think of Obon, many people imagine people lighting mukaebi (fires to welcome the dead) and quietly welcoming their ancestors. However, in the Shimokita region of Aomori, Obon is celebrated with a unique custom. "We don't do that here...".

Hana OdagiriHana Odagiri2025.08.15

Obon in southern Aomori is a little different! Summer scenery decorated with backrests and 48 lanterns

Aomori Prefecture is divided into three regions: Tsugaru, Shimokita, and Nanbu. Of these, the Nanbu region has long been bustling with people and goods traveling between the port and mountain villages, and the cultures of Iwate and Shimokita have naturally intermingled...

Hana OdagiriHana Odagiri2025.08.14

2025.07.22 Aizu-Tajima Gion Festival_Japan's No. 1 Bridal Procession

[Photo Report of Aizu-Tajima Gion Festival: Part 2] The Shichi-no-Mori procession, also known as the longest bridal procession in Japan...

Minamiaizu Town is located in the southwest of Fukushima Prefecture, a little south of Tochigi Prefecture. This area, also known as "Oku-Aizu," is home to the annual Gion Festival, one of Japan's three major festivals.

AoiwaAoiwa2025.07.31

2025.07.22 Aizu-Tajima Gion Festival_00

Aizu-Tajima Gion Festival Photo Report: Part 1 - Yatai songs performed at the large floats during the evening festival...

Minamiaizu Town is located in the southwest of Fukushima Prefecture, a little south of Tochigi Prefecture. This area, also known as "Oku-Aizu," is home to the annual Gion Festival, one of Japan's three major festivals.

AoiwaAoiwa2025.07.31

Three UNESCO cultural heritage sites: "Dainichido Bugaku," "Hanawa Bayashi," and "Kemonai Bon Odori"...

Kazuno City, Akita Prefecture, is located in the northeastern part of Akita Prefecture and was once the home of the towns of Hanawa, Osarizawa, Towada, and Hachimantai.

NORIJUNNORIJUN2025.07.30

Tohoku Summer Festivals

Summer isn't just about the six major festivals! Five spectacular summer festivals across Tohoku!

Tohoku has many more spectacular summer festivals that rival the six major festivals! Festivals packed with the charm of each region will make the Tohoku summer even more exciting! Hachinohe Sansha Festival (Aomori Prefecture)...

NEFT Editorial DepartmentNEFT Editorial Department2025.07.11

The Six Great Summer Festivals of Tohoku

Information on the 2025 edition of the "Tohoku Six Major Festivals" that will brighten up the Tohoku summer!

Summer in Tohoku is all about festivals! Here's a roundup of the 2025 dates for the "Six Major Tohoku Festivals," major events that bring local traditions to life and are enjoyed by both locals and tourists.

NEFT Editorial DepartmentNEFT Editorial Department2025.07.08

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  • [What day is it today? | Tohoku Edition] What day is October 14th?
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  • "Saimochi" is a delicious local dish from Tamura City, Fukushima Prefecture. What is the essential ingredient, "Junen"?
  • Perfect for a summer trip! Try all of Yamagata's "cold noodles"!
  • Anglerfish
    Monkfish is a delicacy and a delicious winter treat from the coast! [Fukushima Prefecture]
  • Shirakawa Ramen
    The exquisite soy sauce soup that fills your mouth! What is the appeal of "Shirakawa Ramen"? The popular...
  • Craft beer
    [Craft Beer in Aomori Prefecture] Top 5 Local Beers from the Northernmost Part of Honshu!
  • What's so great about Aomori garlic? A thorough explanation of the differences and the secret to its deliciousness!
  • Shoppebodakko rice
    What is Akita's specialty "Bodakko"? We'll explain why it's salty and show you how to recreate it at home
  • [Yamagata Prefecture] The representative summer pickle of the Okitama region. What is the popular round eggplant?
  • The Sendai Date Family's Food Strategy ①
    [Part 1] The Date Family's "Food" Strategy! Masamune's Inherited Spirit of Hospitality | New Year's Cuisine...
  • What are the Mogami Eight Shields? [Part 1]
    [Part 1] What was the "Mogami Yatsudate," a coalition of local lords in Dewa Province? | Sengoku period...
  • "The Former Nine Years' War Scroll" (Important Cultural Property, National Museum of Japanese History) Source: Wikipedia
    [Series 1: The Zenkunen War and the Gosannen War] Why did the Oshu Wars occur at the end of the Heian period?.
  • Dog siblings
    Did you know they have five siblings? A complete guide to Iwate's local mascot Sobatchi and his dog siblings...
  • The Rusu family graveyard at Daian-ji Temple
    Daian-ji Temple, the family temple of the Mizusawa Date clan and Rusu clan in Mizusawa, Oshu (Iwate Prefecture)
  • The facial expressions of Togatta Kokeshi dolls
    Togatta Kokeshi – Traditional Kokeshi developed in "Togatta Onsen" in Zao, Miyagi Prefecture [Miya...
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    A strange twist of fate led the Sendai clan to become the first Japanese to circumnavigate the globe [Imperial].
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Sawame Lion Dance (Morioka City)
Sakurayama Shrine | Photo report of the joint local performing arts dedication (October 12, 2025) [Iwate...
Aizu Higan Lion (Tenning Lion)
Aizu Higan Shishi | A folk performance from the Aizu region, danced during the spring equinox [Fukushima Prefecture]
Shiogama Shrine's Hote Festival
Hote Festival | A fire prevention ritual with a history of over 300 years, held at Shiogama Shrine...
Chusonji Temple information board
[JR East Japan Pass Trip: Day 2, Part 2] Intensive Exploring Hiraizumi! World Heritage Site "Chuson...
The zodiac sign for 2023 is the rabbit. What is the zodiac belief unique to Sendai, the "Ka-tai-shin"? [Miya...
Risshakuji Temple
Risshakuji Temple, part of the Four Temples Corridor, along with Chusonji Temple, Motsuji Temple, and Zuiganji Temple (Yamagata Prefecture)
Portrait of Date Harumune, owned by Sendai City Museum
The grave of Date Harumune and his statue at Hoshoji Temple in Fukushima City [Fukushima Prefecture]
Kattamine Shrine (plaque bearing the name Zao Daigongen)
Is there a sacred object that keeps moving between the summit and the hot spring town at the foot of the mountain? Miyagi Zao...
The facial expressions of Nanbu Kokeshi dolls
Nanbu Kokeshi – A somewhat unusual traditional kokeshi doll characterized by its unpainted finish.
Family photo from the Meiji period
30 Surnames with Roots in Yamagata Prefecture's Prestigious Families
Yajiro Kokeshi's facial expression
Yajiro Kokeshi dolls – Developed around Kamasaki Onsen, the home of the Shiraishi Katakura family...
The Hashino Iron Mine, a World Heritage Site in Kamaishi City, Iwate Prefecture, symbolizes Japan's Meiji era industrial revolution.
Lanterns at the main gate of Zuiganji Temple
Matsushima's Zuiganji Temple: A firsthand report on a nighttime temple stroll during the "Autumn Nighttime Visit"! [Miya...].
Daimanji Temple Kokuzodo
Is the Thousand Buddhas of Kokuzoson at Daimanji Temple in Mukaiyama the origin of the name of Sendai? [Miya...
Torimasa's Teppanyaki Hormone
From Sendai Station to Fukushima City! A two-day, one-night gourmet trip by express bus! [Fukushima Prefecture]
Fire Prevention Tiger Dance
Fire Prevention Tiger Dance: A traditional performing art that expresses the wish to protect the town from strong winds and fires...
Sumo wrestler statue on the right side (southeast) of the main hall of Senshoji Temple
Is there a statue of a sumo wrestler crying at night? It is said to be at Senshoji temple, the family temple of Yoshiaki Mogami's daughter...
Yamagata's famous confectionery "Noshiume"
Yamagata Prefecture: Did the famous Japanese sweet "Noshiume" have its roots in a tonic?
Three-story pagoda of Akutsu Hachiman Shrine
Despite having the only three-story pagoda in the Okitama region, the history of Akutsu Hachiman Shrine is shrouded in mystery...
Shiroishi Castle
Miyagi Prefecture also has a castle with a castle tower! The castle of Katakura Kagetsuna, a senior retainer of the Date clan, is called "Shira...
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