Fukuda Pan, known nationwide as Morioka's soul food, offers approximately 50 different fillings, both sweet and savory. Ask the staff at the four directly managed Fukuda Pan stores...
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Mount Iwate (2,038m above sea level), the highest peak in Iwate Prefecture, is a symbol of the prefecture and has been selected as one of Japan's 100 most famous mountains. On its northeastern slope, there is a lava flow known as the "Yakehashiri (or Yakebashiri)"...
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What do you pay attention to when buying sweets as gifts or souvenirs? There are all kinds of sweets, from popular items to classic items that everyone knows, but sometimes...
One of the joys of roadside stations is the original soft serve ice cream made with local ingredients, but recently, an increasing number of roadside stations have started offering stylish Italian gelato. In Iwate...
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Morioka City is located in a basin surrounded by mountains on all sides, and there are many viewpoints around the city from which you can get a bird's-eye view. Among these, we will introduce observation decks and driving courses with particularly spectacular views, as well as...
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The six Tohoku prefectures are home to delicious rice, vegetables, fruit, and milk, and Yamagata Prefecture is no exception, showcasing the deliciousness of these ingredients in its roadside station original soft serve ice cream.
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Of the six Tohoku prefectures, Tohoku has the third most roadside stations, with 34 (as of June 2025), after Iwate and Fukushima. Each roadside station offers local soft serve ice cream that takes advantage of the region's unique characteristics.
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A typical summer sight in Akita is "Babahera Ice Cream," where a parasol is set up in a roadside parking space and then the baker skillfully uses a spatula underneath to create rose-shaped ice cream.
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Yamagata, famous for its Hanagasa Festival, is known as the "kingdom of fruit trees," especially cherries, but it is also a treasure trove of delicious ingredients, including rice, brand-name beef, and seafood from the Sea of Japan.
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Have you ever seen pink and yellow ice cream presented like a rose and handed to you? This is Babahera Ice Cream, a summer specialty of Akita Prefecture. The ingredients...
