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Which is which: the apricot "Yasuke Ume" (plum) or the genuine "Bungo Ume"?.

Two of Aomori Prefecture's specialties are plums and apricots. Their plump, ripe appearance evokes the richness of the region's climate. However, in fact, there are apricots in Aomori called "ume"...

Haruka HashimotoHaruka Hashimoto2022.05.17

[Aomori] What is Denshu? A story that will make drinking premium sake even more enjoyable...

Denshu is often thought of as the finest sake produced in Aomori, so many people may find it a little intimidating. In this article, we'll introduce you to Denshu...

MurasakihimeMurasakihime2022.05.06

[Yamagata Prefecture] A rare hot spring inn creates a "post-bath beer"...

Just imagining an ice-cold beer after a bath in a hot spring is fantastic, isn't it? Did you know that there is a beer in Yamagata that was made with the utmost care for that "perfect post-bath drink"?.

NakaNaka2022.04.24

bar

5 "Senbero" Bars in Front of Sendai Station (Miyagi Prefecture)

Senbero is a drink where you can get completely drunk for just 1,000 yen. It sounds irresistible to alcohol lovers, doesn't it? Today, we'll introduce five places in Sendai where you can enjoy Senbero. Delicious...

Hiroyuki OkaHiroyuki Oka2022.04.23

Daishichi Sake Brewery Junmai Kimoto

What is Daishichi Sake Brewery? Delicious Junmai sake brewed by a long-established brewery using the kimoto method [Nihonmatsu City, Fukushima Prefecture]

If you're a sake lover, you've probably thought about preparing some sake that tastes good both chilled and hot, and comparing the flavors. In this article, we'll introduce how to enjoy drinking at home...

MurasakihimeMurasakihime2022.04.10

[Sendai City, Miyagi Prefecture] Excitement! Enthusiasm! I don't want to go home! A wonderful time at Miyagikyo Distillery...

If you live in Miyagi and are a liquor lover, there's a good chance you've experienced the Miyagikyo Distillery Guided Tour, a free course. When I ask people about this all-inclusive experience course, they often say, "Oh, I've been here for years...".

Editorial staffEditorial staff2022.03.27

Pickled herring with Japanese pepper

[Aizu, Fukushima Prefecture] What is Aizu's local dish, "Pickled Herring with Sansho Pepper"?...

The Aizu region of Fukushima Prefecture is famous for its rice and sake. This region is home to a wealth of delicious local dishes that go well with rice and sake. This time, we'll be introducing "Nishin" (herring), a fragrant and sophisticated dish from the Aizu region.

Haruka HashimotoHaruka Hashimoto2022.03.04

[Iwate Prefecture] 3 Restaurants Where You Can Enjoy the Charm of Nanbu Ironware and Gourmet Food Made with Nanbu Ironware!

Nanbu ironware has been produced for a long time in Morioka and Oshu cities in Iwate Prefecture. Its tasteful surface patterns and high functionality have attracted attention not only in Japan but also overseas. In this article...

Editorial staffEditorial staff2022.03.03

Monkey sake

What is Saruzake? A detailed explanation of the medicinal liquor introduced by Masumi Sugae in "Yuki Dewa Do" [Akita Prefecture]

In his book "Yuki Dewa Do," Sugae Masumi, a Japanese classical scholar and travel writer from the late Edo period, writes that monkey sake was brewed at the home of Shimada Gensuke, a family who had lived in Tashiro Village (now Yamauchi Village) for generations, and that it was effective against stomach aches.

MurasakihimeMurasakihime2022.02.24

[Miyagi Prefecture] A trip to Tohoku's terroage region | A moving experience in search of the finest flavors

Are you familiar with the term "terroage"? This is a term coined by Akiu Winery's CEO, Mr. Mori. At Terroage Tohoku, we are a tour company that embodies the idea that "the best flavor comes from the place of origin.".

Haruka HashimotoHaruka Hashimoto2022.02.10

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    Sakata and Tsuruoka are famous for their long-established pubs, yakitori restaurants, and standing bars where you can enjoy cheap drinks!.
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A stone monument engraved with the Freemason mark near the site of the main gate of Sendai Castle
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Statue of Hideyo Noguchi
[Inawashiro, Fukushima Prefecture] The elaborate robot at the Hideyo Noguchi Memorial Museum is a hot topic!.
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