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Alcohol

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What is Akita's sake "Yuki no Bijin"? Produced in a corner of an apartment building...

You've heard that Akita sake is delicious, but aren't there people who want to try rare, hard-to-find sake? In this article, we'll introduce sake from Akita Brewery that we recommend for those people...

MurasakihimeMurasakihime2022.06.18

[Kitakata, Fukushima Prefecture] Kitakata has delicious water and is home to not only ramen but also delicious sake...

Delicious Water and Delicious Sake: Introducing the Kitakata Brewery [Yoshinokawa Sake Brewery] Their signature Junmai sake is made entirely from Gohyakumangoku rice grown in Kitakata. It has a well-balanced sweet and sour flavor, making it easy to drink...

ikokeikoke2022.06.11

Danburi Choja

What is "Danburi Choja"? A detailed explanation of the old story that inspired the name of the sweet potato shochu [Akita Prefecture]

In May 2021, Danburi Choja, a sweet potato shochu produced and sold by Akita Prefecture Fermentation Industry Co., Ltd., won the Tokyo Whisky & Spirits Competition (TWSC) 2020...

MurasakihimeMurasakihime2022.05.18

Which is which: the apricot "Yasuke Ume" (plum) or the genuine "Bungo Ume"?.

Two of Aomori Prefecture's specialties are plums and apricots. Their plump, ripe appearance evokes the richness of the region's climate. However, in fact, there are apricots in Aomori called "ume"...

Haruka HashimotoHaruka Hashimoto2022.05.17

[Aomori] What is Denshu? A story that will make drinking premium sake even more enjoyable...

Denshu is often thought of as the finest sake produced in Aomori, so many people may find it a little intimidating. In this article, we'll introduce you to Denshu...

MurasakihimeMurasakihime2022.05.06

[Yamagata Prefecture] A rare hot spring inn creates a "post-bath beer"...

Just imagining an ice-cold beer after a bath in a hot spring is fantastic, isn't it? Did you know that there is a beer in Yamagata that was made with the utmost care for that "perfect post-bath drink"?.

NakaNaka2022.04.24

bar

5 "Senbero" Bars in Front of Sendai Station (Miyagi Prefecture)

Senbero is a drink where you can get completely drunk for just 1,000 yen. It sounds irresistible to alcohol lovers, doesn't it? Today, we'll introduce five places in Sendai where you can enjoy Senbero. Delicious...

Hiroyuki OkaHiroyuki Oka2022.04.23

Daishichi Sake Brewery Junmai Kimoto

What is Daishichi Sake Brewery? Delicious Junmai sake brewed by a long-established brewery using the kimoto method [Nihonmatsu City, Fukushima Prefecture]

If you're a sake lover, you've probably thought about preparing some sake that tastes good both chilled and hot, and comparing the flavors. In this article, we'll introduce how to enjoy drinking at home...

MurasakihimeMurasakihime2022.04.10

[Sendai City, Miyagi Prefecture] Excitement! Enthusiasm! I don't want to go home! A wonderful time at Miyagikyo Distillery...

If you live in Miyagi and are a liquor lover, there's a good chance you've experienced the Miyagikyo Distillery Guided Tour, a free course. When I ask people about this all-inclusive experience course, they often say, "Oh, I've been here for years...".

Editorial staffEditorial staff2022.03.27

Pickled herring with Japanese pepper

[Aizu, Fukushima Prefecture] What is Aizu's local dish, "Pickled Herring with Sansho Pepper"?...

The Aizu region of Fukushima Prefecture is famous for its rice and sake. This region is home to a wealth of delicious local dishes that go well with rice and sake. This time, we'll be introducing "Nishin" (herring), a fragrant and sophisticated dish from the Aizu region.

Haruka HashimotoHaruka Hashimoto2022.03.04

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  • Smoked daikon radish tartar sauce is super useful! Introducing basic usage and recommended recipes [Autumn...
  • What is the salad agar that you should try when you visit Akita? The taste is not obvious just from the name...
  • Aomori Prefecture: Number one in Japan for salmon roe consumption! Residents talk about the appeal of this piping hot rice accompaniment
  • Ajidoraku Village
    What is "Ajidoraku no Sato"? We'll introduce you to everything from where to buy it to delicious recipes...
  • [Ramen Kingdom: Yamagata Prefecture] 5 Famous Restaurants for Yonezawa Ramen, a Light Soy Sauce Noodle with High Water Content!
  • [Fukushima Prefecture] Picking out local products that can be used as "hot pot ingredients"! Original "Fu...
  • Try Aomori's "Hitokuchidarake" Ekiben! Enjoy the local flavors on your trip!
  • [Yamagata Prefecture] The craftsmen's attention to detail is incredible! Yamagata's three major soba streets!
  • Akita Cedar: A Traditional Japanese Cedar in Akita Prefecture
  • The Sendai Date Family's Food Strategy ①
    [Part 1] The Date Family's "Food" Strategy! Masamune's Inherited Spirit of Hospitality | New Year's Cuisine...
  • Izumi Senbero
    Introducing the unique Senbero bars around Izumichuo Station in Sendai's sub-center! [Miyagi Prefecture]
  • The facial expression of Hijiori Kokeshi dolls
    Hijiori Kokeshi – Developed in Hijiori Onsen, drawing on the traditions of Naruko and Togatta...
  • A panoramic view of the Oyasukyo Great Fountain
    Oyasukyo Great Fountain | The sight of steam spewing out from everywhere is like something out of a movie!.
  • 2025.07.22 Aizu-Tajima Gion Festival_Japan's No. 1 Bridal Procession
    [Photo Report of Aizu-Tajima Gion Festival: Part 2] The Shichi-no-Mori procession, also known as the longest bridal procession in Japan...
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  • Special Junmai sake "Kawaguchi Natto"
    A sake with a natto label, which is forbidden by sake breweries? A special junmai sake, a collaboration between two companies from the same hometown...
  • [Part 1] A Solo Day Trip to Yamagata City | Sightseeing within a 2-5km radius of Yamagata Station on the Senzan Line [Yamagata...
  • Asaka Kunimiyatsuko Shrine
    Its history stretches back to 1900!? The historic Asaka Kunizukuri Shrine [Fukuoka] has a long history dating back to the Yamato dynasty...
  • A restored large post-hole building
    Sannai-Maruyama Site, the largest Jomon site in Japan, located in the northernmost part of Honshu [Aomori Prefecture]
  • In a snowy landscape, the lights of Nebuta floats and small lanterns are reflected in the pond during the "Neburi Nagashi Lantern Festival" © Hoshino Resorts
    Summer Nebuta festival in an open-air bath surrounded by snow? Aomoriya's winter tradition: "Neburi Nagashi Toro" (Floating Lanterns)
  • "KAORIUM for Sake & Wine" was set up in the tasting corner
    Which Fukushima local sake should you choose? Fukushima Prefectural Tourism and Product Center and Nihonbashi Fukushima Hall "MIDETTE...".
2025.07.22 Aizu-Tajima Gion Festival_Japan's No. 1 Bridal Procession
[Photo Report of Aizu-Tajima Gion Festival: Part 2] The longest bridal procession in Japan...
Is Japan's Oyu Stone Circle a sacred place from the Jomon period? [Autumn...
The Mogami family crest at the entrance to Kozenji Temple
Kozen, the family temple of Mogami Yoshimitsu, who established the largest territory of the Mogami clan with 570,000 koku of land in Dewa, is located here.
Kokeshi dolls from Sakunami Onsen
Whiskey naturally found in hot springs! The little-known secrets of Sakunami Onsen, Sendai's hidden gem...
Mitsuishi Shrine
A rock with a demon's hand in it? Mitsuishi Shrine, where Iwate's roots are woven. (Iwate Prefecture)
Kamiwarizaki
A god splits the cape in half, along with the whale! "Kamiwarizaki" (Kamiwari Cape), where the legend of the god splits the cape in half (Miyagi Prefecture)
Family portrait from the early Meiji period
30 Surnames with Roots in Akita Prefecture's Prestigious Families
Weather forecast for the Tohoku region
How are weather forecasts divided? What are the specific area divisions for the Tohoku region's weather forecast...?.
Nakaniita Cutlery - Upcycled Knives from Automobile Scrap
Toyota Motor Corporation's innovative value creation initiative! Automotive waste materials transformed into traditional crafts...
The Zaimokuiwa Rocks of Obara in Shiraishi are a natural phenomenon, a spectacular spot for viewing columnar joints! [Miyagi Prefecture]
A procession carrying lanterns and the main hall
The Kokusekiji Somin Festival, a celebration of over 1,000 years of history, draws to a close | 2024 local report [...
Portrait of a family and Tsuruga Castle
30 Surnames with Roots in Fukushima Prefecture's Prestigious Families
Railway 150th Anniversary JR East Pass
[JR East Japan Pass Trip: Explanation ~ Preparation] Here I go! 150th Anniversary of Railway Opening...
Kashima-sama in Suehirocho
A giant doll Jizo statue is enshrined within the grounds! Iwasaki Hachiman Shrine in Yuzawa City (Akita Prefecture)
Wooden carved Usotori bird from the Uso-kae Festival
Is this year's misfortune replaced by lies? A report on the Usokae Festival at Takahata Tenmangu Shrine...
Abukuma Cave②
[Tamura City, Fukushima Prefecture] Abukuma Cave is one of Japan's leading limestone caves! It's a cave that has existed for 80 million years...
Iwatani Juhachiya Kannon, a folk deity's altar, "Onakama" (Collection of Nakayama Town Historical and Folk Museum)
The spirit medium "Onakama" and her head temple "Iwatani Juhachiya" in Yamagata Prefecture...
Furukawa specialty dad's favorite
Does it have a similar name to that nationally famous item? Furukawa's specialty, exquisite sweets, "Papa's Favorite...".
The facial expressions of Tsugaru Kokeshi dolls
Tsugaru Kokeshi – The youngest of the 12 styles, a traditional kokeshi doll originating in the Taisho era...
Komainu (guardian lion-dogs) at Ainai Shinmei Shrine
The Arahaba Shrine near "Jusan-minato," the former base of the Abe clan of Oshu [Blue...
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