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[Iwate Prefecture] 3 Restaurants Where You Can Enjoy the Charm of Nanbu Ironware and Gourmet Food Made with Nanbu Ironware!

Nanbu ironware has been produced for a long time in Morioka and Oshu cities in Iwate Prefecture. Its tasteful surface patterns and high functionality have attracted attention not only in Japan but also overseas. In this article...

Editorial staffEditorial staff2022.03.03

Monkey sake

What is Saruzake? A detailed explanation of the medicinal liquor introduced by Masumi Sugae in "Yuki Dewa Do" [Akita Prefecture]

In his book "Yuki Dewa Do," Sugae Masumi, a Japanese classical scholar and travel writer from the late Edo period, writes that monkey sake was brewed at the home of Shimada Gensuke, a family who had lived in Tashiro Village (now Yamauchi Village) for generations, and that it was effective against stomach aches.

MurasakihimeMurasakihime2022.02.24

[Miyagi Prefecture] A trip to Tohoku's terroage region | A moving experience in search of the finest flavors

Are you familiar with the term "terroage"? This is a term coined by Akiu Winery's CEO, Mr. Mori. At Terroage Tohoku, we are a tour company that embodies the idea that "the best flavor comes from the place of origin.".

Haruka HashimotoHaruka Hashimoto2022.02.10

5 Local Fukushima Sakes: Recommended Souvenirs and Gifts for Your Loved Ones

Fukushima Prefecture has the highest number of gold medal winners in the National New Sake Tasting Competition! It is attracting attention as one of the leading sake producing regions in the country. If you are looking to buy delicious Fukushima sake as a souvenir or gift, which one should you choose?.

Haruka HashimotoHaruka Hashimoto2022.02.07

Akabu Sake Brewery

[Morioka City, Iwate Prefecture] What is Akabu? Introducing a new type of sake made by young people in Iwate

We all know that sake has been passed down to the Japanese people since ancient times, but are there any of you who feel that it doesn't suit the modern era? This article is for those of you who feel that sake is not suitable for the modern era.

MurasakihimeMurasakihime2022.02.06

[Miyagi Prefecture] What is Yamatoden? Introducing the rare sake sold exclusively in Miyagi Prefecture by Ichinokura

When buying souvenirs while traveling, many people probably want to buy limited edition items that are only available in that area. This article introduces the perfect souvenirs for those people.

MurasakihimeMurasakihime2022.02.03

Asakai Junmai Ginjo

[Iwate Prefecture] What is Asakai? A new way to enjoy sake from a long-established sake brewery in Iwate...

Asakai is a long-established sake brewery run by Nanbu Toji (master brewer) Masahiko Fujio, who was selected as a Contemporary Master Craftsman by the Minister of Health, Labour and Welfare in 2005. As a result, any sake lover has likely tried this sake at least once.

MurasakihimeMurasakihime2022.01.21

[Akita Prefecture] What is Hanamura? Introducing the sake brewing and water that produces the finest sake

MurasakihimeMurasakihime2022.01.07

What is the famous Akita sake "Shirakami-Sanchi no Shiki"? Born in Daisen City, it is not well known even among the prefecture's residents...

When drinking sake from Akita, a region famous for its sake, many people probably want to try rare sake that not many people know about, rather than sake from famous breweries. In this article, we will introduce such...

MurasakihimeMurasakihime2021.12.30

Takahata Winery sign

Enjoy a blissful drink at Takahata Winery! Discover carefully crafted wines [Yamagata Prefecture]

Takahata Town is located in Higashiokitama District, Yamagata Prefecture. Takahata Winery, which continues to operate in this town, produces over 700,000 bottles of wine annually. The winery's goal is to celebrate Takahata Winery's 100th anniversary...

Haruka HashimotoHaruka Hashimoto2021.12.16

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  • The only one in Japan! Marushichi's miso, soy sauce, and seasonings made with hot spring heat are so delicious! [...
  • Enjoy Yamagata soba! Introducing soba unique to Yamagata and recommended restaurants
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    Over 90% of Akebia in Japan is produced in Tohoku! One of the autumn flavors, "Akebia" [Yamagata/Akita]
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    What is Sendai Yukina, delicious in winter? Introducing recommended recipes! [Miyagi Prefecture]
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    Introducing the origins and delicious ways to eat Miyagi Prefecture's local dish, "Shiso Roll"
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    The appeal of "Smotchi," a smoked gourmet food originating from Yamagata Prefecture, and recipe variations!
  • It's not just bread, but it's also bread! A sweet, melt-in-your-mouth pure white soul food! The famous confection "Kumata"...
  • Kiritanpo: A traditional gourmet dish that is a must-try on any trip to Akita!
  • Kakunodate (Semboku City), which was founded by the Tozawa clan during the Sengoku period and established by the Ashina clan during the Edo period...
  • 4 Power Spots in Morioka City! History Buffs Must Visit! [Iwate Prefecture]
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    Did the God of Fortune really exist? The Legend of Sendai Shiro! [Sendai City, Miyagi Prefecture]
  • The Hashino Iron Mine, a World Heritage Site in Kamaishi City, Iwate Prefecture, is a structure that symbolizes Japan's Meiji era industrial revolution.
  • Statue of Kimiyuki Sanada Yukimura
    Three historical sites related to the Date clan's vanguard, "Oni Kojuro," Katakura Shigenaga, and Sanada Yukimura [Miyagi Prefecture]
  • A stone slab engraved with the three goddesses at Kamitsari Shrine
    The legend of the goddesses of the three mountains of Tono and the "Kamitsaya Shrine" where the three goddesses are said to have separated [Iwate Prefecture]...
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    The definitive Sanriku souvenir, "Bindon" - as delicious as it looks! [Iwate Prefecture]
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  • Onikobe's Jigokudani Promenade! The steam and geysers are a sight straight out of hell! [Miyagi Prefecture]
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    Summer Nebuta festival in an open-air bath surrounded by snow? Aomoriya's winter tradition: "Neburi Nagashi Toro" (Floating Lanterns)
  • "KAORIUM for Sake & Wine" was set up in the tasting corner
    Which Fukushima local sake should you choose? Fukushima Prefectural Tourism and Product Center and Nihonbashi Fukushima Hall "MIDETTE...".
Tomb of Gamo Ujisato (Five-ringed Pagoda)
A Christian and one of the "Seven Philosophers of Rikyu" | The many faces of Gamō Ujisato...
The gate of Yokoyama Fudoson
Is one of Japan's three Fudo temples in Miyagi Prefecture? Tome City's Shirauosan Daitokuji Temple and Yokoyama Fudo...
Konpira barrel floating
Konpira Barrel Floating Ceremony | A traditional folk event praying for protection against water-related disasters on the Mogami River [Mountain...
Aizu Higan Lion (Tenning Lion)
Aizu Higan Shishi | A folk performance from the Aizu region, danced during the spring equinox [Fukushima Prefecture]
Iwatani Juhachiya Kannon, a folk deity's altar, "Onakama" (Collection of Nakayama Town Historical and Folk Museum)
The spirit medium "Onakama" and her head temple "Iwatani Juhachiya" in Yamagata Prefecture...
Kasha cat kokeshi doll (close-up)
Kasha Cat | A legend of a shape-shifting cat and a yokai kokeshi doll from Mishima Town, Oku-Aizu [Fukushima Prefecture]
The legendary pyramid that lies dormant in Kazuno City is called Kuromanta! [Akita Prefecture]
Kasedori (Kaminoyama City, Yamagata Prefecture)
The "Kase-dori," a divine incarnation wearing a straw cloak, shouts "Kakkakka!"...
red wine
[Yamagata Prefecture] In Yamagata, the wine kingdom of Tohoku, you can visit, experience, and sample wines...
2026.05.04 Hyakushika mass dance at Esashi Jinku Festival
Photo report of the Hyakushika Grand Dance (2026.05.04: Esashi Jinku Festival) [Iwate...].
The Hashino Iron Mine, a World Heritage Site in Kamaishi City, Iwate Prefecture, symbolizes Japan's Meiji era industrial revolution.
Shiratori Iwaki Monument
Kattamine Shrine in Zao Town, the center of "swan worship" in the southern part of the prefecture...
The Legend of Benbeko Taro
Myoken Shrine (Yamagata Prefecture) - home to the legend of Benbeko Taro, a fierce battle between a dog and a raccoon dog
The "Great Stone of Arahabaki-no-Okami" at Tannaiyama Shrine
Tannaiyama Shrine | An ancient Japanese shrine with a megalith dedicated to the god Arahaba-no-Okami as its sacred object...
Aomori Gyosai Center is the originator of Aomori's famous Nokkedon! Let's head out into the vast ocean of ingredients!
Portrait of Date Harumune, owned by Sendai City Museum
The grave of Date Harumune and his statue at Hoshoji Temple in Fukushima City [Fukushima Prefecture]
Asaka Kunimiyatsuko Shrine
Its history spans 1900 years!? The venerable Asaka no Kuni no Miyatsuko (provincial governor) whose lineage dates back to the time of the Yamato court...
Tohoku region license plates
Including local license plates, there are a total of 16 types! License plates from the Tohoku region...
Miyagi's local natto
From north to south! 7 local natto varieties from Miyagi Prefecture that you can buy at supermarkets! [Miyagi Prefecture]
The 62nd Namahage Sedo Festival
Excited to see Namahage for the first time! Report from the 62nd Namahage Sedo Festival [Autumn...
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