Have you heard of "Noshi Ume," a Yamagata specialty? It looks like jelly and at first glance looks like a cheap snack for children, but it's actually a traditional Japanese sweet with a long history. This time, we'll be introducing "Noshi Ume," a Yamagata specialty...
Aoiwa
The number of coffee shops that roast their own green beans and serve them is on the rise. Morioka, which was introduced as a "coffee town" in the New York Times' "52 Cities to Visit in 2023," is also home to many shops that roast their own beans.
DaiwaConsilio
Morioka City was featured in the New York Times' "52 Cities to Visit in 2023" article as a city with many cozy coffee shops. While modern "cafes" are popular in urban areas,...
DaiwaConsilio
Morioka's drinking spots are concentrated mainly around the city's busiest shopping districts, Odori and Eigakan-dori, as well as Hachiman-cho, the temple town of Morioka Hachimangu Shrine, and the area around Morioka Station, where new establishments have been opening in recent years.
DaiwaConsilio
Zao Heartland Farm is a vast ranch located in Zao Town, Miyagi Prefecture. Guests can interact with cows, sheep, goats, and other animals and spend a relaxing time surrounded by nature.
Bin Don was released in 2018 as a new specialty of Miyako City, Iwate Prefecture. Mail order sales began in June 2020, and it quickly became popular nationwide after being featured in various media outlets...
Aoiwa
Narage-juku was a post town on the Ushu Kaido road. The Ushu Kaido was one of the five Edo roads that connected Edo with Mutsu Province on the Pacific coast...
Since being selected as one of the "52 Places to Visit This Year" by the New York Times, Morioka City has seen an increase in the number of cars with license plates from other prefectures and foreign tourists, and souvenirs are selling well...
DaiwaConsilio
There are many appealing breads that can be purchased anywhere, but don't you find "local breads" that can only be purchased in local areas even more appealing? "Taiyo Bread" has long been loved in Yamagata Prefecture...
Yamagata Prefecture is known as a hot spring powerhouse. It is said that every city, town, and village has its own hot spring facility. Among them, Yonezawa City has not only a popular hidden hot spring, but also a hot spring where you can take a day trip to bathe, and a sand bath, which is rare in the Tohoku region...
