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Aizu Hanafuda

The Aizu-themed designs are interesting! A slightly unusual souvenir: "Aizu Hanafuda" (Aizu playing cards) [Fuku...].

What are Aizu Hanafuda? Aizu Hanafuda are original Hanafuda cards created by Kitanippon Printing Co., Ltd., a printing company in Aizuwakamatsu City, Fukushima Prefecture. A standard Hanafuda deck consists of 48 cards, each representing one of the 12 months of the year...

AoiwaAoiwa2026.06.16

Walking around town is fun! Investigating "nostalgic sweets" near Miharu Town Hall [Fukushima...

Based on the concept of "Towns are interesting to explore on foot!", this series explores the charm of towns by actually taking a stroll through them. This time, we explored Miharu Town in Tamura District, Fukushima Prefecture. When you think of Miharu Town, you think of "Miharu...

Haruka HashimotoHaruka Hashimoto2026.06.15

Sasano Ittobori's "Otaka Poppo" and "Kodai Poppo"

Sasano Ittobori and Otaka Poppo | Wood carving techniques and local toys born in Yonezawa [Yamagata Prefecture, Yonezawa...].

What is Sasano Ittobori? Sasano Ittobori is a wood carving technique that has been traditionally passed down among farmers in the Sasano district of Yonezawa City, Yamagata Prefecture. According to local tradition, it dates back to 806 (Daido 1)...

AoiwaAoiwa2026.06.04

A great souvenir for Golden Week! The appeal of the mushroom soup available only at the Iwateyama SA (downbound) and some recipe variations

Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).

Hana OdagiriHana Odagiri2026.04.21

A treat made with carefully selected soybeans! Discover authentic tofu at "Fuusetsu Hana" [Iwate Prefecture, Hachioji...].

The tofu from "Fuusetsu Hana," established in Hachimantai City in 1999, is made using various heirloom varieties of domestically produced soybeans, changing them seasonally. These include yellow soybeans, green soybeans, black soybeans, and brown soybeans...

DaiwaConsilioDaiwaConsilio2026.03.31

The cute and delicious "Tanuki-san" from "Shitaameya" with Italian food, local sake, and rock...

Have you heard of the once-popular "Tanuki Cake"? During the Showa era, when fresh cream was expensive, a "Tanuki" cake was made using sponge cake and cheap buttercream to create the body of a tanuki, topped with chocolate...

DaiwaConsilioDaiwaConsilio2026.03.02

strawberry

Happiness spreads throughout your mouth! Strawberry Sweets are a great gift or souvenir...

For many people, seeing the word "strawberry" brings back happy childhood memories. That sweet and sour taste and the cute pink image...

Haruka HashimotoHaruka Hashimoto2026.02.10

How about trying Bandai Mame for Setsubun? Introducing the nostalgic bean snack that can be enjoyed by both children and adults...

Setsubun is a festival held in the bitterly cold month of February. Many people probably have childhood memories of throwing beans energetically, chanting "Oni wa soto, fuku wa uchi" ("Demons out, good fortune in"). After throwing the beans with all their might...

Haruka HashimotoHaruka Hashimoto2026.01.22

If you're looking for souvenirs, don't miss these! 3 Japanese sweets that will make you look like a connoisseur: Part 2 [Fukuoka...

What do you pay attention to when buying sweets as gifts or souvenirs? There are all kinds of sweets, from popular items to classic items that everyone knows, but sometimes...

Haruka HashimotoHaruka Hashimoto2025.12.09

A taste review of "Miso-pickled Cream Cheese," a delicious snack to enjoy with local sake...

When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...

Haruka HashimotoHaruka Hashimoto2025.11.13

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  • [What day is it today? | Tohoku Edition] What day is July 13th?
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  • Is this the birth of a new B-grade gourmet food?! Belle Joyce's Nice Feeling Bread! [Iwate Prefecture]
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    Make Aburafu Donburi at Home! A Delicious B-Class Gourmet Originating from Miyagi Prefecture
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    What is Yamaichi Soy Sauce's "Akegarashi"? A special flavor that pairs well with alcohol and rice [Yamagata...
  • What is Iwaki's famous confectionery "Jangara"? A Japanese confectionery with a smooth texture that will make you want to eat it again and again. [Fukuoka].
  • strawberry
    Happiness spreads throughout your mouth! Strawberry Sweets are a great gift or souvenir...
  • Is shiso-wrapped apricot only found in Aomori and Akita prefectures? Here's how to make it and some recipe variations
  • Koppepan
    [Iwate Prefecture] The soul food of Morioka residents? Fukuda Pan's koppepan
  • [Akita Prefecture] A recipe for the traditional dish "Iburi-gakko" is trending? Delicious food...
  • The Narrow Road to the Deep North 2
    [Series: Following the Narrow Road to the Deep North ②] Basho and Sora enter Miyagi Prefecture and head for Sendai, the city of trees
  • [Miyagi Prefecture] Naruko Onsen, visited by Minamoto no Yoshitsune and Matsuo Basho, is a hot spring that has been flowing for 1,000 years...
  • Oda, a genius painter who was a samurai but also created Japan's first Western-style painting, "Akita Ranga"...
  • [Part 2] A solo day trip to Yamagata City, sightseeing within a 2-5km radius of Yamagata Station on the Senzan Line [Yamagata...
  • Date Masamune Ash Tomb
    Date Masamune's ash mound and Daiganji Temple, which guards his grave | The unique funeral rituals of the Date clan [...
  • Furukawa specialty dad's favorite
    Does the name sound similar to a nationwide favorite? Furukawa's specialty, "Papa's Favorite" (Miyagi Prefecture)
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Yamagata Hanagasa Festival
[Yamagata Prefecture] What is Hanagasa Ondo? From an overview to interesting anecdotes...
Gojome Town (Akita Prefecture): Home to a morning market that has been running for over 500 years and the "zelkova tree with breasts"
Portrait of Date Harumune, owned by Sendai City Museum
The grave of Date Harumune and his statue at Hoshoji Temple in Fukushima City [Fukushima Prefecture]
Masayuki Hoshina's grave
Was it once known as the Nikko of Tohoku? Tsuchizu Shrine, where the guardian deity of Aizu rests [Fukuoka].
Image of the excavation of the Warabite sword
The missing link in the birth of the Japanese sword? The "Warabite sword" wielded by the Emishi...
A procession carrying lanterns and the main hall
The Kokusekiji Somin Festival, a celebration of over 1,000 years of history, draws to a close | 2024 local report [...
Obon in Shimokita, Aomori is spectacular! Is it true that people welcome their ancestors with fireworks at their graves?
[Series 5: The Battle of Zenkunen and the Battle of Gosannen] 20 years after the Battle of Zenkunen, the Oshu region returns...
Is it true that the governor of Akita prefecture is a feudal lord? Here are all the stories behind his beloved life!.
[Aizuwakamatsu City, Fukushima Prefecture] Feel at ease with the warmth of Japanese culture and hospitable hospitality...
[Sendai City, Miyagi Prefecture] Restoration of damaged Date Masamune equestrian statue is scheduled to be completed in late March
A tragic end or a conspiracy by Masamune? The life of Date Masamune's father, Terumune [Fukushima Prefecture]
Kokusekiji Temple Somin Festival: One of Japan's Three Greatest Festivals, Lasting from Late Night to Morning? [Iwa...
[Akita Prefecture] What is Kashima-sama? A detailed explanation of the doll Jizo statue faith in Akita Prefecture
Cat Inari illustration
A must-see for cat lovers! A guide to the local area starting from "Shinobuyama Neko Inari"...
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