Enjoy a sweet moment with some lightly flavored Japanese sweets! Popular Japanese sweet shops in Tokyo that you should visit now

Japanese wagashi (traditional Japanese sweets) offer not only a gentle flavor but also a beautiful appearance, allowing you to enjoy them with all your senses.
This time, we'll introduce some popular wagashi shops in Tokyo. Many of the shops that make wagashi in Tokyo have been in business for many years, so be sure to pay attention to the retro exteriors of the shops.

Ginza Kazuya (Chiyoda Ward)

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Ginza Kazuya is a shop located in a corner of Ginza, known as one of Japan's leading commercial districts. The owner of this shop has trained as a Japanese cuisine craftsman, and his signature product, "Kazuya's Matcha Bread," which he created after two years of trial and error, is very popular

"Kazuya's Matcha" uses a generous amount of carefully selected Yame matcha, and through exquisite temperature control and kneading, it creates a unique texture and rich matcha flavor.eachday is limited, and it is difficult to purchase without a reservation, but we highly recommend you try it at least once.

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Nagato (Chuo Ward)

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Nagato, a Japanese confectionery shop with a proud history dating back to the Edo period, has presented sweets to successive Tokugawa shoguns and has received high praise to this day

The shop's signature dish is the fluffy and delightful "Kusu Mochi." It's a dish made with soft, crunchy dough sprinkled with soybean flour, and in the summer it tastes even better when chilled in the refrigerator. As it's the most popular item, it often sells out by the evening. If you want to be sure to get some, we recommend getting there early

The lineup also includes other seasonal Japanese sweets, such as Kiri Yokan, which has a refreshing taste and is cut into easy-to-eat pieces

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Shiose Souhonke (Chuo Ward)

Among the long-established confectionery shops operating in Tokyo, Shioze Sohonten boasts a particularly long history. Its founding dates back approximately 660 years

The manju, a popular product since the company's founding, is characterized by its soft yet firm texture. The adzuki beans used in the bean paste are sourced from Otofuke Town in the Tokachi region of Hokkaido, and the rich flavor is created using the unerring techniques cultivated over a long history

They also carry a wide range of other items, including classic baked goods and seasonal limited edition products, so you might have a hard time deciding what to buy

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Photo by Pakutaso / Size-adapted.

This time we introduced some popular Japanese sweets shops in Tokyo. Japanese sweets are perfect for a variety of occasions, from everyday snacks with tea to souvenirs for those who have always been kind to you. Some shops sell products in limited quantities, so we recommend purchasing early

Kosuke Kuroda

I'm an office worker who loves traveling and spends all my free time planning trips. I'll introduce you to some unique travel plans in Tokyo and help you make your stay in Tokyo even more enjoyable