When purchasing a product, have you ever been attracted to a catchphrase? Taglines and catchphrases should only be attached to products...
Satomiori
The Uesugi Festival, held in Yonezawa City, Yamagata Prefecture, is a big event held over four days. On the final day, it was recreated on the riverbed of the Mogami River that flows through the city...
ikoke
Movement restrictions have also been lifted, and tourist destinations across the country are expected to be crowded this Golden Week. Not only Japanese people but also many foreign tourists...
Satomiori
Sakata (Sakata City, Yamagata Prefecture) is a town that developed as a port town at the mouth of the Mogami River. During the Edo period, merchant ships from Osaka, Shikoku, Chugoku, western Kyushu, and other islands...
NORIJUN
In snowy regions, fresh fish is hard to come by during the winter, so we grill the fish that comes with the thaw in spring and enjoy the joy of spring while sharing sake.
ikoke
From the mid-Edo period to the 1900s, Kitamaebune (kitamaebune) carried many goods through the Sea of Japan between Osaka and Tohoku/Hokkaido.
NORIJUN
Japan Heritage "Silk related to the Samurai - Go to Tsuruoka, the town where you can encounter the original scenery of Japan's modernization" Tsuruoka City, Yamagata Prefecture, is home to Mt. Gassan, Ha...
NORIJUN
The sweets have a unique name and look somehow adorable and delicious. Two representative local sweets from Yamagata Prefecture are Karakara Senbei from the Shonai region and Nairiku Okitama...
ikoke
Is Yutagawa Onsen designated as a national recreational hot spring area? Yutagawa Onsen, which has been open for 1,300 years and is said to be a famous hot spring, has eight inns, two public baths, and one footbath...
ikoke
Konnyaku Bansho, Bansho? What is that? This is a konjac specialty store located in Kaminoyama City, Yamagata Prefecture. Everything is made from konjac...
ikoke
