Soft serve ice cream at roadside rest areas is a popular treat that's a must-try during a road trip, as it showcases the flavors and aromas of local ingredients. Last time, I visited a roadside rest area near Morioka City, Iwate Prefecture, and recommended by the author...
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The barrel-aged herbal liquor "ONI no amaro KZ" features a striking label featuring a demon mask from the traditional Onikenbai dance, a traditional art form passed down mainly in Kitakami City, Iwate Prefecture.
Aoiwa
When people think of Aomori, apples come to mind, but in recent years, the melons grown in Tsugaru City, Aomori Prefecture, have been gaining attention. Why is melon so popular now in this land known as the apple kingdom?.
Tohoku is known as a "sake region" with an abundance of local sake. And because the culture of drinking is so deeply rooted in this region, there is a strong commitment to "shime" (a traditional Japanese way of drinking) at the end of a night's drinking session. Moreover, this "shime culture"...
When you think of Aomori, apples come to mind, but that's not all. The prefecture also produces an astonishing variety of fruits, including cherries, grapes, melons, apricots, pears, prunes, and black currants.
The soft serve ice cream at roadside stations makes the most of the flavors and aromas of local ingredients, making it a popular gourmet treat that's essential for a break from driving. In this article, we'll introduce the flavors of the 39 roadside stations in Iwate Prefecture...
DaiwaConsilio
When you think of natto, you might imagine it as something you eat plain for breakfast, but in the Tohoku region, it's a whole different experience. In Tohoku, where fermented food culture is deeply rooted, natto has become a part of the local food culture...
When talking about chikuwa in Aomori Prefecture, the first thing that comes to mind is Maruyo Suisan's Kamome Chikuwa. Its presence is immediately apparent when you look at the kamaboko section of a supermarket. Rows and rows of Kamome Chikuwa...
Fermentation culture remains strong in Hokkaido and Tohoku. Among these, "nishin no kikomi" (sliced herring), eaten in Hokkaido and Aomori, has long been loved as a side dish for rice or as a snack with alcohol.
In supermarkets and Japanese confectionery shops in the Tsugaru region of Aomori Prefecture and Akita Prefecture, sweets called "Unpei" are available around the New Year's holiday, before Obon, and during the equinox. They come in bright pink, fluorescent green, and other colors...
