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What is Ohayo Natto? A delicious treat made from the clean water of Misato Town and original natto bacteria...

According to the results of an online survey conducted in June 2021 by the Natto PR Center of the National Natto Cooperative Association on 2,000 men and women aged 20 and over, people living in the Tohoku region eat natto every day...

MurasakihimeMurasakihime2022.05.09

Shiraishi hot noodles (from top)

[Shiroishi City, Miyagi Prefecture] Have you heard of the local gourmet dish "Shiroishi Onmen"? Recommended allergens...

Have you heard of Shiroishi Umen, a local Miyagi gourmet dish? It's popular within the prefecture, but it's probably unfamiliar to people outside the prefecture. So, this time we'll be introducing Shiroishi Umen...

Hiroyuki OkaHiroyuki Oka2022.05.08

[Yamagata Prefecture] The representative summer pickle of the Okitama region. What is the popular round eggplant?

In the Okitama region, located in the southwest of Yamagata Prefecture, pickling young round eggplants in a unique way has become a summer staple. Recently, the pickling method has been improved and made easier...

ikokeikoke2022.05.02

Platinum Pig

I want to enjoy the delicious "Sweet Fat" brand pork "Hakkin Pork"! [Iwa...

Have you heard of Hakkinton? Hakkinton is a brand of pork raised in Hanamaki City, Iwate Prefecture. Its sweet fat, fine texture, and moderate tenderness make it popular among professional chefs.

Editorial staffEditorial staff2022.04.30

Okahijiki

"Okahijiki" is a traditional vegetable originating from Nanyo City, Yamagata Prefecture, and is a nutritious land-based hijiki!

Okahijiki? Hijiki? You may be wondering what it means to call seaweed "oka." In Nanyo City, Yamagata Prefecture, field-grown hijiki, "okahijiki," adds color to the dining table. It's not often seen outside the prefecture...

NEFT Editorial DepartmentNEFT Editorial Department2022.04.28

Yamagata Prefecture is the number one consumer of konjac in Japan! Is boiled konjac the most popular recipe?

You can almost always find tama konnyaku on skewers at any tourist spot in Yamagata Prefecture! Usually, there are 3-4 tama konnyaku on each skewer. Each skewer costs 100 yen...

ikokeikoke2022.04.27

[Yamagata Prefecture] A rare hot spring inn creates a "post-bath beer"...

Just imagining an ice-cold beer after a bath in a hot spring is fantastic, isn't it? Did you know that there is a beer in Yamagata that was made with the utmost care for that "perfect post-bath drink"?.

NakaNaka2022.04.24

Perfect as a souvenir! What is "Sendai Naganasu Pickle"? Where to buy it [Miyagi Prefecture]

When people think of Miyagi Prefecture's specialties, many will think of sasa-kamaboko (fish cake) and beef tongue, but in fact, "Sendai Naganasu-zuke" (pickled eggplant) is also a local specialty that has been loved in the prefecture for a long time. This time, we will introduce a souvenir that makes a great souvenir from your trip...

Hiroyuki OkaHiroyuki Oka2022.04.13

Daishichi Sake Brewery Junmai Kimoto

What is Daishichi Sake Brewery? Delicious Junmai sake brewed by a long-established brewery using the kimoto method [Nihonmatsu City, Fukushima Prefecture]

If you're a sake lover, you've probably thought about preparing some sake that tastes good both chilled and hot, and comparing the flavors. In this article, we'll introduce how to enjoy drinking at home...

MurasakihimeMurasakihime2022.04.10

[Fukushima Prefecture] "Sanmankoku" - A place where you can't go wrong with sweets like Mamadoru and Ekison Pie...

Mamadoru is a famous souvenir confectionery from Fukushima Prefecture. Sanmangoku, the manufacturer, offers a wide range of delicious and recommended confectioneries, including Mamadoru. This Fukushima confectionery is sure to please.

Haruka HashimotoHaruka Hashimoto2022.04.02

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