[What day is it today? | Tohoku Edition] What day is March 8th?

Musubimaru's Birthday (Miyagi Prefecture)

Musubimaru, the tourism PR character for Sendai City and Miyagi Prefecture, was created on March 8, 2007

His face is shaped like a rice ball and features a helmet ornament of Date Masamune, the first lord of the Sendai domain.As the section chief (former section chief) in charge of promoting tourism in Sendai and Miyagi, he greets visitors in the lobby on the first floor of the Miyagi Prefectural Government Office and travels around the country to promote tourism in Miyagi Prefecture

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Mackerel Day (Aomori Prefecture)

March 8th is designated as "Saba Day" (Mackerel Day) based on the wordplay of "saba" (mackerel) sounds (3-8)

As a day to spread awareness of the appeal of nutritious and delicious mackerel and to express gratitude for it, Sabaya Co., Ltd., which is involved in mackerel-related businesses such as the manufacture and sale of processed mackerel foods, has registered the day with the Japan Anniversary Association, a general incorporated association

Meanwhile, in Hachinohe City, Aomori Prefecture , a major producer of mackerel and home to the branded mackerel "Hachinohe Maeoki Saba," it is said that the "Hachinohe Mackerel Town Council" has independently designated March 8th as "Mackerel Day" since its establishment in 2008 , using a wordplay on the date, and has been holding events to encourage people to eat mackerel.

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Sava Can Day (Iwate Prefecture)

Additionally, Iwate Canned Foods Co., Ltd., Iwate Prefecture Products Co., Ltd., and the East Japan Food Association have designated the same day as "Sava Can Day."

Sava cans are made in Iwate Prefecture using domestically produced mackerel. They have been on sale since 2013 and have become a popular product

In 2025, it was announced that sales would be discontinued, mainly due to a poor mackerel catch, but sales successfully resumed on Sava Can Day (March 8th) in 2026

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