[What day is it today? | Tohoku Edition] What day is March 8th?

Musubimaru's Birthday (Miyagi Prefecture)

Musubimaru, the tourism promotional character for Sendai City and Miyagi Prefecture, was born on March 8, 2007 (Heisei 19)

His face is shaped like a rice ball and features a helmet ornament of Date Masamune, the first lord of the Sendai domain.As the section chief (former section chief) in charge of promoting tourism in Sendai and Miyagi, he greets visitors in the lobby on the first floor of the Miyagi Prefectural Government Office and travels around the country to promote tourism in Miyagi Prefecture

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Mackerel Day (Aomori Prefecture)

March 8th has been designated as "Mackerel Day" based on the pun of "sa (3) ba (8)"

As a day to spread awareness of the appeal of nutritious and delicious mackerel and to express gratitude for it, Sabaya Co., Ltd., which is involved in mackerel-related businesses such as the manufacture and sale of processed mackerel foods, has registered the day with the Japan Anniversary Association, a general incorporated association

Meanwhile, Hachinohe City in Aomori Prefecture producer of the brand "Hachinohe Maeoki Saba," the "Mackerel Town Hachinohe Council" in 2008 , and has been holding events where people eat mackerel.

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Sava Can Day (Iwate Prefecture)

In addition, Iwate Prefecture's Iwate Canning Co., Ltd., Iwate Prefecture Products Co., Ltd., and the Eastern Food Association have designated the same day as "Sava Can Day."

Sava cans are made in Iwate Prefecture using domestically produced mackerel. They have been on sale since 2013 and have become a popular product

In 2025, it was announced that sales would be discontinued, mainly due to poor mackerel catches, but sales resumed successfully on Canned Mackerel Day in 2026 ( March 8th )

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