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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Nishikicho Toramai (Kamaishi City)

Sanriku performing arts come together! Sanriku International Arts Festival 2025 "Kazumasu" photo report [...

What is the Sanriku International Arts Festival? The Sanriku International Arts Festival was launched in 2014 in response to the Great East Japan Earthquake. It highlights the various local performing arts of the Sanriku coastal region and also features performing arts and artists from around the world.

AoiwaAoiwa2025.10.19

[Aomori] What is Hokaiori? Tsugaru's Obon customs are colorful and unique

When people think of Obon, they probably imagine quietly visiting the graves of their ancestors to welcome them back. However, in Tsugaru, people also eat in front of the graves and greet their ancestors with colorful Obon decorations...

Hana OdagiriHana Odagiri2025.09.02

2025.07.22 Aizu-Tajima Gion Festival_Japan's No. 1 Bridal Procession

[Photo Report of Aizu-Tajima Gion Festival: Part 2] The Shichi-no-Mori procession, also known as the longest bridal procession in Japan...

Minamiaizu Town is located in the southwest of Fukushima Prefecture, a little south of Tochigi Prefecture. This area, also known as "Oku-Aizu," is home to the annual Gion Festival, one of Japan's three major festivals.

AoiwaAoiwa2025.07.31

2025.07.22 Aizu-Tajima Gion Festival_00

Aizu-Tajima Gion Festival Photo Report: Part 1 - Yatai songs performed at the large floats during the evening festival...

Minamiaizu Town is located in the southwest of Fukushima Prefecture, a little south of Tochigi Prefecture. This area, also known as "Oku-Aizu," is home to the annual Gion Festival, one of Japan's three major festivals.

AoiwaAoiwa2025.07.31

Three UNESCO cultural heritage sites: "Dainichido Bugaku," "Hanawa Bayashi," and "Kemonai Bon Odori"...

Kazuno City, Akita Prefecture, is located in the northeastern part of Akita Prefecture and was once the home of the towns of Hanawa, Osarizawa, Towada, and Hachimantai.

NORIJUNNORIJUN2025.07.30

Kakunodate, a castle town that flourished during the time of the Satake clan [Senboku City's highlights ③]

Kakunodate flourished during the 215 years or so of the Edo period under the rule of the Satake Hokke clan, who were respected by the local residents as "lords." The townscape built by the Ashina clan...

NORIJUNNORIJUN2025.07.24

Honkai Shishimai Banraku is a folk performing art that has been preserved and passed down for 400 years in Yuri Honkai, Akita Prefecture.

Yurihonjo City is home to "Honkai Shishimai Bangaku," a folk performing art that has been passed down for generations and designated as an Important Intangible Folk Cultural Property of Japan. "Honkai Shishimai Bangaku" is...

NORIJUNNORIJUN2025.03.18

The 62nd Namahage Sedo Festival

Excited to see Namahage for the first time! Report from the 62nd Namahage Sedo Festival [Oga City, Akita Prefecture]

Oga City, Akita Prefecture, is the sacred ground of Namahage, arguably the most famous visiting deity in Japan. Tohoku Rokken Trivia Media NEFT: Why do Namahage carry knives and punish people?.

AoiwaAoiwa2025.02.26

The "Yonekawa Water Splash" ritual, a traditional visitation ceremony for deities along the Miyagi-Iwate border | Local report [Miyagi Prefecture...

The water-sprinkling ceremony in Yonekawa, Towa-cho, Tome City, Miyagi Prefecture, is a nationally designated important intangible cultural property, and was designated as a UNESCO Intangible Cultural Heritage site on November 29, 2018. It is a visiting deity event.

Editorial staffEditorial staff2025.02.20

[Part 3] Masumi Sugae's walk through the Oga Peninsula – hit by a major earthquake [Akita Prefecture]

Based on "The Five Winds of Oga," a travelogue written by Edo period traveler Masumi Sugae (1754-1829) about his journey around the Oga Peninsula, this book compares the Edo period with the present day.

NORIJUNNORIJUN2024.12.16

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    The "Kase-dori," a divine incarnation wearing a straw cloak, is fun to watch with its "Kakkakka!" chant...
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  • What are Iizaka Onsen's famous "radium eggs"? Don't underestimate them as just hot spring eggs [Fukuoka].
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    What is Fukushima City's "Disc Gyoza"? Introducing Recommended Restaurants and Its History [Fukushima Prefecture]
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  • Thin-skinned manju
    What is Kashiwaya's Thin-Skinned Manju, one of Japan's Three Greatest Manju, and the Morning Tea Ceremony? [Koriyama City, Fukushima Prefecture]
  • Fukushima boasts the highest natto consumption in Japan! Introducing the locals' top picks for natto...
  • What is Miyagi Shirome, a high-quality soybean grown in Miyagi Prefecture? We introduce restaurants where you can try it!
  • The "Matagi," master bear hunters who live in the mountains, originated in Kitaakita City, the home of the Ani Matagi...
  • Hot springs bubbling up even though there are no volcanoes? Experience the mysteries of the Earth up close at "Yuzawa Geopark"...
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  • Whisky Collection Koriyama
    A report on the first whisky event in Tohoku, "Whiskey Collection Koriyama"...
  • [Aomori Prefecture] How cold is it in Aomori? Here are some tips to protect yourself from the cold during your winter trip to Aomori!
Mount Chokai, one of Japan's 100 most scenic spots, straddling Akita and Yamagata, is a treasure trove of landscapes and legends!
The 62nd Namahage Sedo Festival
Excited to see Namahage for the first time! Report from the 62nd Namahage Sedo Festival [Autumn...
"Hebi-no-hana, Home of Flowers and History" is a garden where you can enjoy seasonal flowers! [Fukushima Prefecture...
Miyazawa Kenji and the Landscapes of Iwate — Stories of his Hometown Reflected in His Works
Scarlet Robe (Part 1)
[Part 1] Aizu samurai cultivated apples! Japan's first privately cultivated apple, "Scarlet Apples"...
Meduts pulls the horse into the river
What is the terrifying water spirit "Medots" of Hachinohe? ~A little different from the kappa...
Shiroishi Castle and stone monument
Miyagi Prefecture also has a castle with a castle tower! The castle of Katakura Kagetsuna, a senior retainer of the Date clan, is called "Shira...
[Yonezawa City, Yamagata Prefecture] Visit the hot springs associated with the Uesugi clan of the Yonezawa domain
Image of the excavation of the Warabite sword
The missing link in the birth of the Japanese sword? The "Warabite sword" wielded by the Emishi...
[Recommended Autumn Festivals: Fukushima Edition] Autumn in Fukushima is all about warrior processions and fighting festivals!
Gojome Town (Akita Prefecture): Home to a morning market that has been running for over 500 years and the "zelkova tree with breasts"
Before the Satake clan was transferred, Akita City was on the front line against northern forces [Akita Prefecture]
Maezawa Magarika Village: A traditional Japanese landscape where many curved houses remain [Fukushima...
"Place names with 'to' in them" from 1 to 9 [Shichinohe Edition] A place with traces of horse breeding...
Yamagata city from Kasumi Castle Central Observatory
[Yamagata Prefecture] Walking around Tokamachi and Nanukamachi in Yamagata City, where the atmosphere of the Edo period remains
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