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Tradition/Customs

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[Takahata Town, Yamagata Prefecture] A shrine dedicated to dogs and cats? Detailed introduction to the history of Inu no Miya and Neko no Miya

As the saying goes, "Eight million gods," it is said that there are more than 150,000 shrines and temples across the country. There are so many gods worshiped, but the most worshiped in Japan...

2023.03.10

The gorgeous "Noheji Gion Festival" and Kitamae Ship port call "Noheji" [Aomori Prefecture]

Noheji Town, Aomori Prefecture, is a port town located at the base of the Shimokita Peninsula, at the farthest of Mutsu Bay, between the Tsugaru Peninsula and the Shimokita Peninsula. "Noheji" is the Ainu word "Nuppeh (a river flowing through the field)"...

2023.03.06

[Yamagata Prefecture] 3 famous waters in Yamagata Prefecture! Yamagata Prefecture is home to blessed water created by snow, mountains, and forests.

Yamagata Prefecture, which is home to many famous mountains, including Mt. Chokai, Mt. Zao, Mt. Dewa (Gassan, Mt. Haguro, Mt. Yudono), boasts the largest natural beech forest in Japan, and the mountains and forests can withstand plenty of snow...

2023.02.24

Doll's Festival

Yamagata is dyed with Hina! We offer Hina dolls from all over Yamagata, from ancient Hina to Kyoto Hina and hanging Hina...

Speaking of March, Hinamatsuri is an annual festival event in Japan that prays for the healthy growth of women. In Yamagata Prefecture, Hina decorations will be made for one month, beginning on the lunar calendar (April 3)...

2023.02.23

[Akita Prefecture] 4 famous waters in Akita Prefecture and the Arayawakusui group in Akita City! Delicious rice and local sake...

Akita Prefecture is known for its delicious rice and alcohol, and delicious water is gushing everywhere in the prefecture. Mt. Waga is a landmark of the Shirakami Mountains, a World Heritage Site in the north, and Mt. Waga is located in the Ou Mountains to the east, along three sides of the prefecture...

2023.02.22

[Aomori Prefecture] 8 famous waters in Aomori Prefecture! A treasure trove of refreshing spring water nurtured by the blue forest!

Aomori Prefecture has many long-standing, venerable spring water, and many of them are loved by local residents for drinking. In the Tsugaru region, especially in the Tsugaru region, spring water is called "shitsuko" in Tsugaru dialect...

2023.02.20

The zodiac sign for 2023 is "rabbit", and what is the "hemological god" zodiac belief unique to Sendai? [Sendai City, Miyagi Prefecture]

Sendai City, Miyagi Prefecture has 12 shrines and temples with the twelve zodiac signs of the zodiac signs, and the main image that matches each zodiac sign is called "Ketaikami and Kedegamisan" - a unique type of Sendai region...

2023.01.23

The crane's favor 00

Is the origin of the legendary "The Crane's Return"? "Uruyama, Nanyo City, Yamagata Prefecture" and "Tsurufuyama Jinzoji Temple"

The old tale, "The Crane's Return," begins with a place once in a while, is probably a story that many people have heard at least once. It is a famous folk tale with similar stories all over the country, but Yamagata...

2023.01.20

[Yonezawa City, Yamagata Prefecture] Snow Lantern Festival | Let's go see the fantastic scenery unique to the snow country!

The Snow Lantern Festival in Yonezawa City, Yamagata Prefecture, has been decided to be held for the first time in three years, so it is such a popular festival that it has many fans, not only in the prefecture but also in the prefecture. Around the area, the whole world of silver descends further...

2023.01.18

Matsukawa Daruma

Why is the Matsukawa Daruma, a lucky charm from Sendai, blue? Exploring the origin of it [Miyagi Prefecture]

Matsukawa Daruma is a lucky charm that represents Sendai Parimo, a traditional craft from Sendai. Some people may wonder how its distinctive blue looks compared to the common daruma. Pine...

2023.01.07

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