Tohoku Rokken Trivia Media NEFT
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[Hirosaki City, Aomori Prefecture] Starbucks Coffee Hirosaki Koenmae store exudes a Taisho era...

There are stylish Starbucks stores all over Japan, but Hirosaki City in Aomori Prefecture is also home to the quaint, Showa-era retro Starbucks Coffee Hirosaki Koenmae store. Located in Hirosaki Park, famous for its cherry blossoms...

sakusaku2023.02.16

What is the new local specialty "Hoya Tamago"? Introducing the Hoya Gacha and stores selling it at Sendai Station [Miyagi Prefecture]

Have you heard of "Hoya Tamago" (Hoya Eggs), which are quietly becoming more and more popular in Miyagi Prefecture? Made with sea squirts, a specialty of Miyagi Prefecture, they make a perfect souvenir. Furthermore, there's a sea squirt egg shop at Sendai Station...

Hiroyuki OkaHiroyuki Oka2023.02.15

What is "Galaxy Gotto" designed by Leiji Matsumoto of Galaxy Express 999? [Kesennuma City, Miyagi Prefecture]

"Gotto" is a famous confectionery from Kesennuma City, Miyagi Prefecture. It comes in a specially designed package by Leiji Matsumoto, the manga artist behind Galaxy Express 999.

Editorial staffEditorial staff2023.02.13

[Aomori Prefecture] How cold is it in Aomori? Here are some tips to protect yourself from the cold during your winter trip to Aomori!

Speaking of snow, Tohoku is the place to be! Aomori's winter cold and snowfall are particularly different from other prefectures. If you're planning your first trip to Aomori, you might be wondering, "How cold is it in Aomori?".

NEFT Editorial DepartmentNEFT Editorial Department2023.02.08

Deep dive into the charms of Morioka! 7 soul foods recommended by locals! [Iwate Prefecture]

In addition to the recommended travel spots in Morioka City featured in the New York Times' "52 Places to Visit in 2023," there are other recommended spots within walking distance of Morioka Station.

DaiwaConsilioDaiwaConsilio2023.02.03

[Miyagi] "Hagi no Cho," a chocolate-flavored version of Sendai's famous confectionery "Hagi no Tsuki," will be available for a limited time starting in February...

The chocolate-flavored "Haginoshirabe," a sister product of the famous Sendai confectionery "Haginotsuki," will be back on sale for a limited time from Wednesday, February 1st at select stores and the official online shop...

NEFT Editorial DepartmentNEFT Editorial Department2023.02.02

A local introduces the charms of Morioka City, which was chosen as the second most popular travel destination in the world by the New York Times...

On January 12, 2023, the New York Times announced that Morioka City was ranked second in its list of "52 Places to Visit in 2023," just behind London, causing a wave of surprise and delight among local residents.

DaiwaConsilioDaiwaConsilio2023.01.31

What is the "Minamida Onsen Hotel Appleland" in Tsugaru, home to the Apple Kannon?.

I stayed at Minamida Onsen Hotel Apple Land at the end of last year. I thoroughly enjoyed the hot springs and the food at Minamida Onsen Hotel Apple Land, and had a blissful time. In this article, I will introduce the Minami...

sakusaku2023.01.30

[Iwate Prefecture] 7 Famous Waters in Iwate Prefecture! Sweetfish and salmon swim upstream in the famous waters that flow through the city!

Iwate Prefecture has the largest watershed in Tohoku and is home to the Kitakami River system, which is rich in water. Furthermore, there are many mountain forests that serve as water sources, making it an area rich in water resources. Morioka City, the prefectural capital, is particularly known for its "famous water sources.".

DaiwaConsilioDaiwaConsilio2023.01.27

What is "Fusubezuke," a vegetable dish passed down only in Yonezawa? [Yamagata Prefecture]

Yonezawa City boasts a variety of traditional vegetables and pickles that are registered as trademarks. The name of the vegetable, "yukina," is said to have been passed down directly to Lord Uesugi Yozan. It is one of the vegetables that represents the snowy city of Yonezawa, and pickles made with it are available.

ikokeikoke2023.01.25

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