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Local stories from Tohoku

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Yori Unknown Portal

Sendai Station is evolving into a tourist station!? Let's enjoy Sendai Station with the unknown SENDAI!

JR Sendai Station is now transforming into a truly exciting tourist destination. Previously, it was Sendai's central hub, emphasizing functionality and convenience. However, it has now become a place where "just visiting makes you feel like you're going somewhere else.".

Chimon2017.09.17

Sailor Moon's hometown? A stroll around Azabujuban, the former residence of the Sendai clan...

Azabu-Juban in Tokyo's Minato Ward was the site of the feudal lord's residence in the Sendai domain during the Edo period, and is now home to embassies from various countries. Naoko Takeuchi, the manga artist behind "Pretty Guardian Sailor Moon," also lived here...

Jun NambaraJun Nambara2017.07.14

Sendai Nanda Tag

Event report on "Sendai Nanda Fuda," a card game that invites you on a journey of thought

On June 17th and 18th, 2017, a card game called "Sendai Nanda Fudashi" was held at Honmachi Square. This was part of an art project called the Sendai Merchants Project, and...

Chimon2017.07.01

Good morning socks

[Miyagi Prefecture] Learn the Miyagi dialect! "So," "Suddenly," "O...

What would you do if someone said to you, "Bring me some jas!"? The correct answer is, "Bring me some jerseys." Although it's not used much these days, jerseys are called "jas" in Miyagi Prefecture...

Chimon2017.06.06

Onagawa Station

It's no longer just a matter of restoration!? The restoration in front of Onagawa Station is incredible

Six years have passed since the disaster. Onagawa Town in Miyagi Prefecture has developed into a rich and beautiful tourist destination. We want people to experience the charm of the town itself, rather than just seeing it as a disaster area tour. This desire is what is creating a new Onagawa...

Chimon2017.05.31

[Miyagi] The magnificent nature of Mt. Kinka seen from a climber's perspective!

A special movie released on THE NTH FACE's Japan site. The special feature "ROC...

NEFT Editorial DepartmentNEFT Editorial Department2017.04.12

[Miyagi] Mamechichi Donuts, a mobile food truck beloved by regular customers

On your way home from a tiring day at work, you'll want to snack on some mildly flavorful donuts. Mamechichi Donuts is a mobile food truck that has been in business for two generations, and operates in various locations in Sendai City, including Watari Town.

Chimon2017.03.31

We asked about the appeal of Akiu Village, Akiu's new tourist facility! [Miyagi Prefecture]

Akiu Village is a new leisure facility that has opened in Akiu. With its spacious grounds and neat exterior, it's a place you'll want to stop by. To make the most of Akiu Village, we recommend...

Chimon2017.03.24

TOHOKU JAPAN's new video "Winter Lights in To..." showcases the beauty of Tohoku's four seasons.

Following "Autumn Colors in Tohoku," this is the second promotional video for Tohoku. This video, created by filmmaker Yuki Nagakawa, was produced in collaboration with the Tohoku Tourism Organization and six Tohoku prefectures (Aomori, Iwate, and...

NEFT Editorial DepartmentNEFT Editorial Department2017.03.24

Sakurano Sendai store

[Miyagi] Sakurano Sendai store closes!? Tracing its rise and fall

February 26, 2017 marked the end of a company that had witnessed the development of Sendai since the postwar era. Sakurano Sendai Store, which had been in business for 70 years, had been running alongside Sendai Station, and we look back on the ups and downs of the store.

Chimon2017.03.14

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  • Craft beer
    [Craft Beer in Aomori Prefecture] Top 5 Local Beers from the Northernmost Part of Honshu!
  • Approach to Mount Teikyo
    Speaking of Sendai! The locals love the triangular deep-fried tofu and Mount Teikyo [Miyagi Prefecture]
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  • Perfect for a summer trip! Try all of Yamagata's "cold noodles"!
  • The development of Akita City began in Tsuchizaki - Tsuchizaki, located at the mouth of the Omono River, developed as a distribution center...
  • Yoshinobu Satake
    The foundation of Akita City was the castle town of Kubota Castle, built by Satake Yoshinobu [Akita Prefecture]
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    Sakurayama Shrine | Photo report of the joint local performing arts dedication (October 12, 2025) [Morioka City, Iwate Prefecture]
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  • Stone monument at Sekiunji Temple
    The Moniwa family mausoleum at Sekiunji Temple, where the bloodline of Moniwa Tsunamoto, a famous general known as one of the Three Great Commanders of the Date clan, rests [Miyagi Prefecture]
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Three UNESCO Cultural Heritage Sites: "Dainichido Bugaku," "Hanawa Bayashi," and "Kemanai Bon Festival".
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A man from the Sendai domain, who through a strange twist of fate became the first Japanese man to circumnavigate the globe...
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Image illustration of Yamabushi stone
What is the "Yamabushi Stone" folktale from Hiraizumi? A detailed introduction to the setting of the story [Iwate Prefecture]
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Kattamine Shrine (plaque bearing the name Zao Daigongen)
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Futodama no Mikoto appears in the second act, "Hoheimai"
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