Local stories from Tohoku

It's no longer just a matter of restoration!? The restoration in front of Onagawa Station is incredible

Six years have passed since the disaster. Onagawa Town in Miyagi Prefecture has developed into a rich and beautiful tourist destination. We want people to experience the charm of the town itself, rather than just seeing it as a disaster area tour. This desire is what is creating a new Onagawa...

Chimon2017.05.31

[Miyagi] The magnificent nature of Mt. Kinka seen from a climber's perspective!

A special movie released on THE NTH FACE's Japan site. The special feature "ROC...

NEFT Editorial Department2017.04.12

[Miyagi] Mamechichi Donuts, a mobile food truck beloved by regular customers

On your way home from a tiring day at work, you'll want to snack on some mildly flavorful donuts. Mamechichi Donuts is a mobile food truck that has been in business for two generations, and operates in various locations in Sendai City, including Watari Town.

Chimon2017.03.31

We asked about the appeal of Akiu Village, Akiu's new tourist facility! [Miyagi Prefecture]

Akiu Village is a new leisure facility that has opened in Akiu. With its spacious grounds and neat exterior, it's a place you'll want to stop by. To make the most of Akiu Village, we recommend...

Chimon2017.03.24

TOHOKU JAPAN's new video "Winter Lights in To..." showcases the beauty of Tohoku's four seasons.

Following "Autumn Colors in Tohoku," this is the second promotional video for Tohoku. This video, created by filmmaker Yuki Nagakawa, was produced in collaboration with the Tohoku Tourism Organization and six Tohoku prefectures (Aomori, Iwate, and...

NEFT Editorial Department2017.03.24

[Miyagi] Sakurano Sendai store closes!? Tracing its rise and fall

February 26, 2017 marked the end of a company that had witnessed the development of Sendai since the postwar era. Sakurano Sendai Store, which had been in business for 70 years, had been running alongside Sendai Station, and we look back on the ups and downs of the store.

Chimon2017.03.14

"Autumn Colors in Tohoku" is a video capturing the various beauties of autumn in Tohoku

The beauty of Autumn Colors in Tohoku is truly breathtaking. This ultra-high-definition video begins with a landscape that makes full use of the light. Autumn Colors...

NEFT Editorial Department2017.02.17

Local supermarket Shufu no Mise Saichi sells 20,000 Akiu Ohagi rice balls a day!? [Miya...

There are three things I would like you to try when you visit Sendai. One is "Zunda Shake," the other is "Beef Tongue Set Meal," and the last is "Akiu Ohagi." Akiu Ohagi in particular is a little-known dish...

Chimon2017.02.01

Did the God of Fortune really exist? The Legend of Sendai Shiro! [Sendai City, Miyagi Prefecture]

Did you know that Sendai once had a god of fortune? His name was Sendai Shiro. Even today, there is no end to the number of stores that display his picture in hopes of sharing in his blessings. What kind of...

Chimon2017.01.24

"Wake Up, Girls!" is an idol anime set in Sendai

Wake Up, Girls! is an idol anime set in Sendai. Idol anime generally depicts the glorious image of idols, but Wake Up,...

Chimon2017.01.12