The number of coffee shops that roast their own green beans and serve them is on the rise. Morioka, which was introduced as a "coffee town" in the New York Times' "52 Cities to Visit in 2023," is also home to many shops that roast their own beans.
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Morioka City was featured in the New York Times' "52 Cities to Visit in 2023" article as a city with many cozy coffee shops. While modern "cafes" are popular in urban areas,...
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Since being selected as one of the "52 Places to Visit This Year" by the New York Times, Morioka City has seen an increase in the number of cars with license plates from other prefectures and foreign tourists, and souvenirs are selling well...
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Niteko Cider, a popular local cider, is a traditional cider made from pure water in Misato Town, Akita Prefecture, with a refreshing and exquisite taste. Served at a cafe using...
Southern Tohoku, led by Yamagata Prefecture, known as the "cherry prefecture," is a wonderful place for fruit lovers, where fruit can be harvested all year round. Fruit picking with family, lovers, or friends is fun, but...
Ryozen-machi, Date City, located in northern Fukushima Prefecture, is a town famous as a power spot. It's home to the sacred mountain and Ryozen Shrine, which have long been a place of deep religious faith, as well as the traditional Ryozen Taiko drumming...
There are stylish Starbucks stores all over Japan, but Hirosaki City in Aomori Prefecture is also home to the quaint, Showa-era retro Starbucks Coffee Hirosaki Koenmae store. Located in Hirosaki Park, famous for its cherry blossoms...
In addition to the recommended travel spots in Morioka City featured in the New York Times' "52 Places to Visit in 2023," there are other recommended spots within walking distance of Morioka Station.
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Mocktails, authentic non-alcoholic cocktails that even those who don't like alcohol can enjoy, are gaining attention worldwide. This time, we'll be introducing LiFE, the Tohoku region's first mocktail specialty shop, located in Yamagata City, Yamagata Prefecture.
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Yamagata Prefecture is home to many wonderful cafes, but this time we'll be introducing some special hidden cafes where you can enjoy a quiet moment surrounded by nature. [Murayama Region] Orai...
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