"Kawamata Town" x "Rain Tree" Image provided by: Public-Private Partnership Promotion Organization (from press release)

Kawamata Town in Fukushima Prefecture collaborates with Rain Tree for regional revitalization! The collaboration expands from music video filming to "Kawamata Water" and live performances

NEFT Editorial Department
2026.10.21
Last updated: 2026.10.21

Kawamata Town in Fukushima Prefecture is currently seeking donations through a hometown tax-style crowdfunding campaign to promote regional development in collaboration with the girl group "Rain Tree"

Details of the "Kawamata Town" x "Rain Tree" crowdfunding project. Image provided by: Satofull Co., Ltd. (from press release)

The initiative began when the music video for Rain Tree's song"Typhoon Night"was filmed in the town. This led to the creation of a collaborative label for bottled water called "Kawamata Water" and the holding of live performances in the town, all aimed at promoting the charms of Kawamata Town and attracting visitors.

The music video for "Typhoon Night" features scenery from Kawamata Town

Rain Treeis a girl group produced by Yasushi Akimoto.

The music video for "Typhoon Night," a song in which all 16 members participated in singing for the first time, was filmed entirely in Kawamata Town. Filming locations included the former Iizaka Elementary School, the approach to Toenji Temple, and the Ojima Furusato Exchange Hall, and it was released on October 8, 2026

link

Rain Tree　https://rt-official.jp/

Kawamata Townis located in the northern part of the Abukuma Highlands and is known for its local specialties, such as the brand-name chicken "Kawamata Shamo" and "Kawamata Silk," which carries on a history of sericulture and silk weaving. However, it also faces challenges such as a declining birthrate, an aging population, and the exodus of young people.

This collaboration is part of a "Tap Water PR Project" aimed at conveying the safety and value of the town's tap water. With the cooperation of the Public-Private Partnership Promotion Organization, the project aims to showcase the town's scenery through music videos and to broaden public interest in local businesses and specialty products

link

Kawamata Town, Fukushima Prefecture　https://www.town.kawamata.lg.jp/

The thank-you gift is "Kawamata Water," a collaboration with Rain Tree

To commemorate the release of the music video, an original water product called "Kawamata Water" was created. It is a bottled drinking water made from tap water from Kawamata Town, which is sourced from the Abukuma Mountains, and is being offered as a reward for participating in this crowdfunding campaign

[Kawamata Water] Designer Bottle Image provided by: Public-Private Partnership Promotion Organization (from press release) — Kawamata Water Design Bottle Image provided by: Public-Private Partnership Promotion Organization (PR)

The labels come in 16 different designs, each featuring one of the 16 members of Rain Tree, combined with Kawamata Town's mascot character, "Otehime-sama." You can choose from four different sets, A, B, C, and D, each featuring a different combination of members

Donation amount: 25,000 yen per box
Contents: 500ml x 24 bottles
Set contents: 6 bottles each of 4 different label designs per box
Set types: A, B, C, and D (4 types in total)

Instead of each box containing all 16 types of labels, they are packaged in sets of four. You can check which set contains the labels of your desired member at the application site

A live performance in Kawamata Town is also planned for 2027

According to an official announcement from Kawamata Town, the "Rain Tree Live in Kawamata!" event is scheduled to be held in two parts: in late January 2027 and again in the spring

Those who selected "Kawamata Water" as their return gift through the hometown tax crowdfunding campaign will receive live event announcements and other information in the following categories

Those who make a selection by December 31, 2026: A live performance scheduled for late January 2027
Those who selected on or after January 1, 2027: Additional live performances scheduled for Spring 2027

This is not an invitation that guarantees participation in the live event. Please check the information provided by Kawamata Town for details on how to participate and the conditions for participation

The donated funds will be used for various initiatives, including holding live concerts, promoting the attractions of Kawamata Town, and increasing the number of people who continue to be involved with the town. If the target amount is exceeded, the funds will be used for further promotion of tap water, as well as for the replacement and repair of water pipes

This project aims to introduce people to the town's scenery through music videos and create opportunities to connect with Kawamata Town through thank-you gifts and live performances. It's a project that uses music as an entry point to help people learn about the region and create opportunities to visit

Crowdfunding Overview

Project Name: [Challenging Local Revitalization with Idols!] We want to liven up Kawamata Town with everyone's "passion"!
Recipient of donations: Kawamata Town, Fukushima Prefecture
Target donation amount: 3 million yen
Application period: October 8, 2026 - February 26, 2027
Application destination:Satofull Crowdfunding
Official announcement:Kawamata Town's "Hometown Tax-Type Crowdfunding Initiative"

*The application period and application amount may change. Please check the latest official information for details regarding the date and schedule of the live performance

Sources:Press release from Satofull Co., Ltd.,Kawamata Town official website, andpress release from the Public-Private Partnership Promotion Organization.