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A great souvenir for Golden Week! The appeal of the mushroom soup available only at the Iwateyama SA (downbound) and some recipe variations

Finding souvenirs for Golden Week can be surprisingly difficult, right? You want to avoid anything too heavy, but something too bland won't leave a lasting impression. That's when I discovered this mushroom soup, sold exclusively at the Iwateyama Service Area (downbound).

Hana OdagiriHana Odagiri2026.04.21

A treat made with carefully selected soybeans! Discover authentic tofu at "Fuusetsu Hana" [Iwate Prefecture, Hachioji...].

The tofu from "Fuusetsu Hana," established in Hachimantai City in 1999, is made using various heirloom varieties of domestically produced soybeans, changing them seasonally. These include yellow soybeans, green soybeans, black soybeans, and brown soybeans...

DaiwaConsilioDaiwaConsilio2026.03.31

The cute and delicious "Tanuki-san" from "Shitaameya" with Italian food, local sake, and rock...

Have you heard of the once-popular "Tanuki Cake"? During the Showa era, when fresh cream was expensive, a "Tanuki" cake was made using sponge cake and cheap buttercream to create the body of a tanuki, topped with chocolate...

DaiwaConsilioDaiwaConsilio2026.03.02

strawberry

Happiness spreads throughout your mouth! Strawberry Sweets are a great gift or souvenir...

For many people, seeing the word "strawberry" brings back happy childhood memories. That sweet and sour taste and the cute pink image...

Haruka HashimotoHaruka Hashimoto2026.02.10

How about trying Bandai Mame for Setsubun? Introducing the nostalgic bean snack that can be enjoyed by both children and adults...

Setsubun is a festival held in the bitterly cold month of February. Many people probably have childhood memories of throwing beans energetically, chanting "Oni wa soto, fuku wa uchi" ("Demons out, good fortune in"). After throwing the beans with all their might...

Haruka HashimotoHaruka Hashimoto2026.01.22

If you're looking for souvenirs, don't miss these! 3 Japanese sweets that will make you look like a connoisseur: Part 2 [Fukuoka...

What do you pay attention to when buying sweets as gifts or souvenirs? There are all kinds of sweets, from popular items to classic items that everyone knows, but sometimes...

Haruka HashimotoHaruka Hashimoto2025.12.09

A taste review of "Miso-pickled Cream Cheese," a delicious snack to enjoy with local sake...

When it comes to snacks that go perfectly with local sake, it's best to find them locally! Fukushima Prefecture is home to many highly acclaimed sakes. We'll introduce you to some of the region's finest snacks to pair with these delicious drinks...

Haruka HashimotoHaruka Hashimoto2025.11.13

It's not just bread, but it's also bread! A sweet, melt-in-your-mouth pure white soul food! The famous confection "Kumata"...

Kumatappan is a traditional confectionery from Sukagawa City, Fukushima Prefecture. Although the name includes the word "bread," it is actually a Japanese confectionery. With its striking pure white appearance and long history, it is one of the most famous local confectioneries...

Haruka HashimotoHaruka Hashimoto2025.06.17

[Iwate Prefecture] Enjoy soft serve ice cream while feeling the sea breeze at the northern Sanriku coast! Roadside station...

As part of the post-earthquake reconstruction efforts, the Sanriku Coastal Road was completed as a bypass of National Route 45 along the Sanriku Coast. While this has made travel easier, it is said that the number of cars passing through the city has also increased. Therefore, the coastal road...

DaiwaConsilioDaiwaConsilio2025.06.12

Shimanuki Kokeshi Tin 00

Shimanuki's "Kokeshi Tin" is a Sendai souvenir that will tickle your collector's fancy...

When it comes to souvenirs from a trip, food is the obvious choice. In Sendai, there are many options, such as beef tongue, kamaboko (fish cake), and hagi no tsuki (Japanese cedar leaf cake). However, what is surprisingly hard to come up with is a tangible souvenir.

AoiwaAoiwa2025.04.28

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  • [Fukushima Prefecture] What is Aizu's New Year's dish "Kozuyu"? A local flavor born from the spirit of hospitality
  • What is Hachinohe's local dish "Ichigo-ni"? From its history to the origin of its name, and recipes...
  • What are Iizaka Onsen's famous "radium eggs"? Don't underestimate them as just hot spring eggs [Fukuoka].
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    Did you know that there are actually three varieties of the famous Aizu local delicacy, "Sauce Katsudon"?.
  • Perfect as a souvenir! What is "Sendai Naganasu Pickle"? Where to buy it [Miyagi Prefecture]
  • Tatsukoyama's frozen tofu is a great ally for a healthy diet! And it's delicious! [Fukushima Prefecture]
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  • All you need is this to make your meal delicious! Aizu Tenpo's "Okazu Miso" series [Fukuoka...
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    Morioka's 3 Popular Corner Bars! | Heiko Shoten, Hosoju ​​Sake Shop, and Kagiya Sake Shop [Iwate Prefecture]
  • Tagajo, the mysterious northern capital that appears in utamakura poems from the Heian period (Miyagi Prefecture)
  • It developed as a logistics port on the Yoneshiro River, and its role has led to the name "Noshiro City," which remains to this day...
  • A stone slab engraved with the three goddesses at Kamitsari Shrine
    The legend of the goddesses of the three mountains of Tono and the "Kamitsaya Shrine" where the three goddesses are said to have separated [Iwate Prefecture]...
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    Nakanosawa Kokeshi – A tradition that has evolved beyond its current status as "part of the Tsuchiyu tradition"...
  • Statue of Kimiyuki Sanada Yukimura
    Three historical sites related to the Date clan's vanguard, "Oni Kojuro," Katakura Shigenaga, and Sanada Yukimura [Miyagi Prefecture]
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    Miyagi Prefecture also has a castle with a castle tower! Shiroishi Castle, the residence of Katakura Kagetsuna, a senior retainer of the Date clan...
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  • A panoramic view of the Oyasukyo Great Fountain
    Oyasukyo Great Fountain | The sight of steam spewing out from everywhere is like something out of a movie!.
  • The Hashino Iron Mine, a World Heritage Site in Kamaishi City, Iwate Prefecture, is a structure that symbolizes Japan's Meiji era industrial revolution.
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Reconstruction of a flush toilet found at the Akita Castle ruins
Akita Castle was the center of trade with the former kingdom of "Balhai"! The deciding factor was "flush toilets...".
Yamagata Prefecture's "Sokushinbutsu" and Yudonosan's "Reincarnation Belief"
[Takahata Town, Yamagata Prefecture] A shrine dedicated to dogs and cats? The history of Inu no Miya and Neko no Miya...
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Chaguchagu Umako (2025.06.14)①
The Chagu Chagu Umakko, a traditional early summer sight in Iwate, is a colorfully...
Winter legend
[Aomori Prefecture] Learn about legends surrounding heavy snowfall while facing nature...
Hachiro Kiyokawa
Hachiro Kiyokawa, the creator of the Shinsengumi | The personality of the anti-foreigner patriot who opened the curtain on the end of the Edo period...
What is the Kitamuki Kannon statue? – A "hidden Christian" statue in Ogatsu, Akita...
The core of the theory that Aomori Hiba is the strongest is the "Hino" which is only found in Aomori Hiba in Japan.
[Miyagi Prefecture during the Boshin War] What decision did the powerful Sendai domain of Oshu make?
Tahokan
Historical heritage remaining in Tsuruoka, a port of call for Kitamae ships [Yamagata Prefecture]
Illustration of a red cow
How did the traditional craft "Akabeko" come about? Exploring its origins and history! [Fukushima Prefecture]
Nikaido Moriyoshi illustration
The saga of nikaidō samurai, famous for his shocking facial graphics...
Maezawa Magarika Village: A traditional Japanese landscape where many curved houses remain [Fukushima...
[Akita Prefecture] Four Famous Springs in Akita Prefecture and the Araya Springs in Akita City! Delicious Rice...
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