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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Yamagata Prefecture

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The facial expression of Hijiori Kokeshi dolls

Hijiori Kokeshi – Developed in Hijiori Onsen, drawing on the traditions of Naruko and Togatta...

Kokeshi dolls are one of the traditional crafts representative of the Tohoku region. They are a craft that has spread over a fairly wide area, with at least one unique style found in every prefecture in the Tohoku region. This time, we will be looking at some of these kokeshi...

AoiwaAoiwa2024.12.12

Enjoy winter in Yamagata Prefecture! 3 recommended winter festivals!

Yamagata Prefecture hosts a variety of winter festivals and events to help people enjoy the harsh, snowy winters along the Sea of ​​Japan coast of the Tohoku region. One particularly recommended event is the one where the accumulated white snow...

DaiwaConsilioDaiwaConsilio2024.12.11

Zao Takayu Kokeshi dolls' expressions

Zao Takayu Kokeshi – Developed in Zao Onsen, drawing on the traditions of Tsuchiyu and Togatta...

Kokeshi dolls are one of the traditional crafts representative of the Tohoku region. They are a craft that has spread over a fairly wide area, with at least one unique style found in every prefecture in the Tohoku region. This time, we will be looking at some of these kokeshi...

AoiwaAoiwa2024.11.26

Is Genghis Khan originated in Yamagata Zao? Why is it attracting attention from all over the country? [Yamagata Prefecture]

The Zao mountain range is part of the Ou Mountains, which stretch north to south through the center of the Tohoku region. It is a complex volcano group located on the border between Miyagi and Yamagata prefectures. The foothills of both prefectures are home to a wide variety of sports, including hot springs and ski resorts.

Editorial staffEditorial staff2024.11.12

Tohoku Autumn Foliage Driving Map: Yamagata Edition: Recommended Driving Courses and Surrounding Area Tours...

In Yamagata Prefecture, autumn leaves have already begun to turn red around highland driving routes such as the Zao and Azuma mountain ranges, and are now at their peak. However, they will soon begin to descend into the countryside. In this article, we will introduce the best autumn leaves to see in November.

DaiwaConsilioDaiwaConsilio2024.10.30

[Yamagata Prefecture] Stay at a roadside station! Introducing roadside stations in Yamagata Prefecture with accommodation facilities!

As car camping trips at roadside stations become a quiet trend, did you know that the number of roadside stations where you can stay safely is increasing? In this article, we will introduce roadside stations in Yamagata Prefecture that you can stay at safely...

DaiwaConsilioDaiwaConsilio2024.09.25

Akebia fruit

Over 90% of Akebia in Japan is produced in Tohoku! One of the autumn flavors, "Akebia" [Yamagata/Akita]

Although it is not a commonly sold fruit, Akebia is famous as one of the flavors of autumn. Although it is often thought of as growing wild in mountainous areas, it is actually also cultivated commercially and produced domestically.

AoiwaAoiwa2024.09.19

[Recommended Autumn Festivals: Yamagata Edition] Enjoy Yamagata's delicious autumn festivals!

When asked, "What is the first festival that comes to mind when thinking of Yamagata Prefecture?", many people would probably answer the Yamagata Hanagasa Festival, which is held every year from August 5th to 7th. There are many summer festivals in Yamagata Prefecture, but...

DaiwaConsilioDaiwaConsilio2024.08.21

The Itaya Pass Railway tackles steep slopes and harsh weather [Fukushima and Yamagata Prefectures]

Itaya Pass, located on the border between Fukushima and Yamagata prefectures, is the site of JR East's Yamagata Shinkansen and Yamagata Line, officially the Ou Main Line. The Ou Main Line is currently the Yamagata Shinkansen...

Yuto OnoYuto Ono2024.08.07

Yamagata Hanagasa Festival

[2024 Event Information] Red flowers dance across the city! "Hanagasa Festival" in Yamagata City, Yamagata Prefecture

The Yamagata Hanagasa Festival is held annually on August 5th, 6th, and 7th in Yamagata City, Yamagata Prefecture. Over the three days, a total of approximately 139 groups and 9,800 dancers gather for this festival, which is a sight to behold across the Tohoku region.

NEFT Editorial DepartmentNEFT Editorial Department2024.07.17

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  • Is this the birth of a new B-grade gourmet food?! Belle Joyce's Nice Feeling Bread! [Iwate Prefecture]
  • [Ramen Kingdom: Yamagata Prefecture] 5 Famous Restaurants for Yonezawa Ramen, a Light Soy Sauce Noodle with High Water Content!
  • What makes Aomori scallops so delicious? Everything from when they're in season to how to eat and use them...
  • This is the perfect way to finish off a night of drinking! Introducing the classic final dishes of the six Tohoku prefectures [Six Tohoku prefectures]
  • [Miyagi Prefecture] What is the "Zunda" in Zunda Mochi? Learn about its origin and deliciousness!
  • Amazake from Horai-ya Honten
    Delicious and nutritious amazake for the cold season! Introducing Houraiya's flavored amazake [Fukushima Prefecture]...
  • [Yamagata Prefecture] The representative summer pickle of the Okitama region. What is the popular round eggplant?
  • Inaniwa udon
    [Akita] Yokote & Yuzawa Area: Full of Food and Sightseeing Attractions!
  • Minamiaizu District, Fukushima Prefecture: The Nasu volcanic belt is home to abundant hot springs.
  • Mishima Michitsune
    Yamagata City (Yamagata Prefecture): The landscape was completely transformed by Mishima Michitsune after the Meiji Restoration
  • The World of Itako, Female Shamans of Tohoku (Part 3)
    [Part 2] The World of Itako, Traditional Female Shamans of Tohoku | Itako Spells and Tohoku...
  • A procession carrying lanterns and the main hall
    Kokusekiji Temple Somin Festival: The End of Over 1,000 Years of History | 2024 Local Report [Iwate Prefecture]
  • Risshakuji Temple
    Risshakuji Temple, part of the Four Temples Corridor, along with Chusonji Temple, Motsuji Temple, and Zuiganji Temple (Yamagata Prefecture)
  • Shiroishi Castle
    Miyagi Prefecture also has a castle with a castle tower! Shiroishi Castle, the residence of Katakura Kagetsuna, a senior retainer of the Date clan...
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  • Torimasa's Teppanyaki Hormone
    From Sendai Station to Fukushima City! A two-day, one-night gourmet trip by express bus! [Fukushima Prefecture]
  • Kinoshita Koma
    Kinoshita Koma – One of the three major horses in Japan, originating from a wooden horse shape worn on the chest of a horse presented as a tribute...
  • Nakaniita Cutlery - Upcycled Knives from Automobile Scrap
    Toyota Motor Corporation is working to create new value! Automobile scrap wood is being transformed into traditional crafts...
  • Rezanov's Nadezhda as depicted in Japan
    A strange twist of fate led the Sendai clan to become the first Japanese to circumnavigate the globe [Imperial].
  • "Yell," a collaborative beer between Yokohama Beer and Beeren Brewery / © Yokohama Beer Co., Ltd
    Yokohama Beer and Beeren Brewery in Morioka City, Iwate Prefecture, are collaborating! A project connecting the marathon...
  • "Hayashi" / © Kojima Sohonten Co., Ltd
    Removing alcohol from pure rice sake? A non-alcoholic version from Toko Brewery in Yonezawa, Yamagata...
Hobaraya Shokudo's round dumplings
Take a day trip to Iizaka Onsen from Fukushima Station on the Fukushima Kotsu Iizaka Line (Iiden)! [Fuku...
Sakunami Kokeshi dolls' expressions
Sakunami Kokeshi Dolls – Developed in the Sakunami Onsen area of ​​Sendai, these dolls have a history of over 150 years...
papier-mâché kokeshi doll
Life-sized papier-mâché kokeshi dolls parade! The annual kokeshi festival, "National...
Yamagata Kokeshi dolls' expressions
Yamagata Kokeshi Dolls – Created by Koji Kobayashi, who trained in woodworking at Sakunami Onsen in the Sendai Domain...
Nansho-so, a Meiji era mansion remaining in Morioka [Morioka City, Iwate Prefecture]
Traditional Japanese family portrait
30 Surnames with Roots in Miyagi Prefecture's Prestigious Families
Ryusendo Cave (first underground lake)
Ryusendo Cave, one of Japan's three largest limestone caves, is a natural adventure spot! [Iwate Prefecture]
Hinoemata Kabuki: Ehon Taikoki - Amagasaki Scene
Hinoemata Kabuki | Traditional village kabuki passed down in the secluded area of ​​Oku-Aizu [Fukushima...
Kasha cat kokeshi doll (close-up)
Kasha Cat | A legend of a shape-shifting cat and a yokai kokeshi doll from Mishima Town, Oku-Aizu [Fukushima Prefecture]
Stone monument at Sekiunji Temple
The Moniwa family mausoleum at Sekiunji Temple, where the bloodline of Moniwa Tsunamoto, a famous general known as one of the Three Great Gentlemen of the Date clan, rests...
Image of the Tomb of Christ
Torai = Hebrew? Let's go see the "Tomb of Christ" in Shingo Village! [...
Takakura Shrine (Ouchijuku)
Takakura Shrine, a hidden power spot in Ouchijuku (Fukushima Prefecture)
Family photo from the Meiji period
30 Surnames with Roots in Yamagata Prefecture's Prestigious Families
The facial expression of Nakanosawa Kokeshi
Nakanozawa Kokeshi – Breaking free from the perception of being "part of the Tsuchiyu style"...
Lanterns at the main gate of Zuiganji Temple
Matsushima's Zuiganji Temple: A firsthand report on a nighttime temple stroll during the "Autumn Nighttime Visit"! [Miya...].
Bottled Don (abalone, scallop, salmon roe)
The definitive Sanriku souvenir, "Bindon" - as delicious as it looks! [Iwate Prefecture]
Nakaniita Cutlery - Upcycled Knives from Automobile Scrap
Toyota Motor Corporation's innovative value creation initiative! Automotive waste materials transformed into traditional crafts...
The Three Dragon Gods of the Sanko Legend (Nansobo, Hachirotaro, and Tatsuko)
[The Legend of the Three Lakes of Northern Tohoku: Part 1] The magnificent folklore that spans three prefectures...
Sawame Lion Dance (Morioka City)
Sakurayama Shrine | Photo report of the joint local performing arts dedication (October 12, 2025) [Iwate...
Plaque on the torii gate of Arahagihaba Shrine (Tagajo City)
Arahagihaba Shrine in Tagajo | The Tagajo government office built to repel the Emishi (indigenous people of northern Japan)...
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