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Dainichi Hall Bugaku | Two Dainichi Buddhas

Dainichido Bugaku, a UNESCO Intangible Cultural Heritage with a history of approximately 1,300 years | Dedication in 2026...

Located in the northeastern part of Akita Prefecture, bordering Aomori and Iwate prefectures, Ohirumemuchi Shrine is located in the Hachimantai district of Kazuno City. Every year on January 2nd, the shrine is dedicated to the important intangible cultural properties designated by the national government and UNESCO...

AoiwaAoiwa2026.02.13

Vajrayana Vairocana Buddha of Dainichi Hall Bugaku

Dainichido Bugaku | Bugaku with a history of approximately 1,300 years, dating back to the famous monk Gyoki [Kazuno City, Akita Prefecture]

Located in the northeastern part of Akita Prefecture, bordering Aomori and Iwate prefectures, Ohirumemuchi Shrine is located in the Hachimantai district of Kazuno City. Every year on January 2nd, the shrine is dedicated to the important intangible cultural properties designated by the national government and UNESCO...

AoiwaAoiwa2026.02.12

This is also [Kamakura]. "Hey, Gongoro of Kamakura!" shouts the mysterious spell "Kuzukuro...".

Kamakura is an event unique to Akita Prefecture. There are several reasons why it's called Kamakura, but they're not entirely clear. Kamakura was once a small festival held throughout Akita Prefecture...

NORIJUNNORIJUN2026.01.30

What are Fukaura Snow Carrots? Learn about the differences between them and regular carrots, the secret to their sweetness, and how to get them.

Have you ever heard of "Fukaura Snow Carrots"? They're grown in Fukaura, Aomori Prefecture, and are said to be so sweet and flavorful that even those who don't like carrots will be captivated.

Hana OdagiriHana Odagiri2026.01.28

Rokugo Kamakura: Two groups of soldiers holding long bamboo clash to pray for a bountiful harvest

The Akita Prefecture event "Kamakura" is a heartwarming event held in Yokote City, where children gather inside a snow dome to enjoy rice cakes, sweet red bean soup, tea, and more.

NORIJUNNORIJUN2026.01.23

Morioka Illumination Bright, which colors the winter nights of Morioka, is back again this season...

This winter, Morioka Illumination Bright has begun, illuminating the bitterly cold winter nights of Morioka with gentle, warm lights. This event follows on from Morioka Snow Red, which ended at the end of 2022.

DaiwaConsilioDaiwaConsilio2026.01.13

Only see it now! 4 spots in Fukushima Prefecture where you can see spectacular winter views

Snow, ice, and cold winds. Fukushima Prefecture is hit by bitterly cold winters, but it is precisely because of this cold that some beautiful scenery can be seen. This time, we will introduce some of the most thrilling winter scenery...

Haruka HashimotoHaruka Hashimoto2026.01.05

New Year's cuisine

New Year's Cuisine in the Tohoku Region | Preserved Foods for Festivities Developed by Heavy Snowfall

When most people think of New Year's, they probably think of sumptuous meals. However, in the Tohoku region, which is particularly prone to heavy snowfall, New Year's meals are more than just "luxurious.".

NEFT Editorial DepartmentNEFT Editorial Department2025.12.30

This is the norm at Aomori elementary schools! From ski mountains to apple desks, these are childhood favorites...

Things that people who grew up in Aomori Prefecture take for granted may surprise people from outside the prefecture and seem unusual. In winter, there's a ski mountain on the school grounds, and students learn to make prints in art class...

Hana OdagiriHana Odagiri2025.12.25

New Year in Aomori is a cod New Year! What are the cod dishes that are essential for the prefecture's residents?

Cod is synonymous with New Year's in Aomori. The steaming aroma of jappa soup and the rich flavor of cod milt evoke memories of winter dining in Aomori. While cod-filled meals are rarely seen outside the prefecture, they have long been an essential part of Aomori's cuisine.

Hana OdagiriHana Odagiri2025.12.19

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  • How about trying Bandai Mame for Setsubun? Introducing the nostalgic bean snack that can be enjoyed by both children and adults...
  • What is Tsugaru Soba? What sets it apart from regular soba? Explaining its hidden characteristics and appeal [Aomori]
  • [Ofunato City, Iwate Prefecture] Sanriku Brewing Company's SANRIKU BEER Tasting...
  • [Fukushima Prefecture] How about a souvenir? Fukushima-style peach-flavored sweets and juice...
  • Image of swordfish
    Come to Iwaki and eat swordfish! Unique menu items are constantly being added!.
  • Expanded Polo Chocolat packaging
    Polo Chocolat is hot! Introducing where to buy it, the varieties, and variations [Aomori Prefecture]
  • Kiritanpo: A traditional gourmet dish that is a must-try on any trip to Akita!
  • Towada Barayaki
    5 B-class gourmet foods you absolutely must try when you visit Aomori that you can't find anywhere else!
  • The history and current townscape of Yokote, a frequent battlefield [Akita Prefecture]
  • The first in Japan to be connected to space: the Mizusawa Campus of the National Astronomical Observatory (Iwate Prefecture)
  • Kurokawa Noh
    Kurokawa Noh is a Shinto Noh performance that has been developed independently by farmers for 500 years [Yamagata Prefecture]
  • Yamagata's famous confectionery "Noshiume"
    Yamagata Prefecture: Did the famous Japanese sweet "Noshiume" have its roots in a tonic?
  • [The Spread of Christianity in Tohoku: Part 2] Southern Iwate Prefecture, the Home of Hidden Christians [...].
  • Chusonji Temple information board
    [JR East Pass Trip: Day 2, Part 2] Intensive Exploring Hiraizumi! World Heritage Sites "Chusonji Temple" and "...
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  • Sumo wrestler statue on the right side (southeast) of the main hall of Senshoji Temple
    Is there a statue of a sumo wrestler crying at night? A legend passed down at Senshoji temple, the family temple of Mogami Yoshiaki's daughter...
  • The Mogami family crest at the entrance to Kozenji Temple
    Kozenji Temple, the family temple of Mogami Yoshiaki, who established the largest territory of the Mogami clan with 570,000 koku of land in Dewa.
  • Atago Shrine's temple nameplate
    Atago Shrine on Mount Atago (Sendai City) is the guardian deity of the years of the Dragon and Snake, and enshrines the fire god Kagutsuchi...
  • Sea of ​​clouds and Mt. Iwate seen from Hachimantai
    Is Hachimantai the table mountain of Tohoku? A highland paradise made up of volcanoes and marshes...
  • Street view of a Japanese storefront with illuminated red lanterns and bold black signboards, bicycles parked along the curb
    A comparison report of yakitori chain restaurants in Morioka's Odori area where you can enjoy a cheap drink and snack!.
  • The sea of ​​Onahama
    Did they skip both Aquamarine and Marine Tower? A family's fun visit to Onahama, Iwaki City...
The "Yonekawa Water Splashing" ritual, a traditional visitation ceremony for deities on the border between Miyagi and Iwate prefectures | Local report...
Seated Yakushi Nyorai statue at Enichiji Temple (reconstruction)
Enichiji Temple, founded by the Hosso sect monk Tokuichi, is the birthplace of Aizu Buddhist culture...
Illustration of a woman
What is "Egatani Nyobo"? A detailed explanation from the plot to its features [Yamagata Prefecture]
Image of the Tomb of Christ
Torai = Hebrew? Let's go see the "Tomb of Christ" in Shingo Village! [...
Nezumigaseki, one of the three ancient barriers of Oshu, crossed by Minamoto no Yoshitsune and Matsuo Basho [Yamagata Prefecture]...
Aizu-Tajima Gion Festival
The Aizu-Tajima Gion Festival, famous for Japan's largest bridal procession [Minamiaizu Town, Fukushima Prefecture]
Vajrayana Vairocana Buddha of Dainichi Hall Bugaku
Dainichido Bugaku | Bugaku, a dance with a history of approximately 1,300 years, dating back to the famous monk Gyoki [Autumn...
Tono Furusato Village
Discover the original Japanese landscape! Tono, Iwate Prefecture, has plenty to see
[Sendai City, Miyagi Prefecture] Restoration of damaged Date Masamune equestrian statue is scheduled to be completed in late March
Mogami safflower
"Mogami Safflower" certified as a Japanese Heritage and Japanese Agricultural Heritage [Yamagata Prefecture]
Sanbongi Tateyama Park (Osaki City)
Osaki Kodo, a farmland that lives with water and has been designated a Globally Important Agricultural Heritage System (Miyagi Prefecture)
[Yamagata Prefecture] Enjoy the history of safflower culture from Risshakuji Temple in the mountains...
The Kamaishi Daikannon, one of the "Three Great Giant Buddhas of Tohoku," overlooks Kamaishi Bay [Iwate Prefecture...].
The World of Itako, Female Shamans of Tohoku (Part 3)
[Part 2] The World of Itako, Traditional Female Shamans of Tohoku | The Curse of the Itako...
[Yonezawa City, Yamagata Prefecture] Travel back in time to the Sengoku period? The Battle of Kawanakajima is now...
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