Local characters

What kind of bird is the Narcissus flycatcher? Where did this wild bird become the prefecture's official mascot?.

Each prefecture has a designated mascot, such as a flower or animal, that symbolizes the prefecture. The bird of Fukushima Prefecture is the Narcissus flycatcher. However, just hearing the name...

Haruka Hashimoto2025.03.31

Did you know they have five siblings? A complete guide to Iwate's local mascot Sobatchi and his dog siblings...

Sobatchi, the local mascot, was created in 2009 as a PR character for the "Iwate-Hiraizumi Tourism Campaign" and was officially recognized as the image character for Iwate Prefecture in 2010.

Aoiwa2024.08.02

"Monaka" opens in Sakanamachi, central Morioka! Come meet Mona!.

On July 11, 2024, a new commercial complex called "monaka" opened at the entrance to the Sakanamachi Arcade in Morioka City. The complex has one basement floor and four above-ground floors. "monaka"...

DaiwaConsilio2024.07.19