Morioka Castle, once the political center of the Morioka Domain and now beloved by its citizens as a symbol of Morioka and a place of relaxation, is a rare stone-walled castle in the Tohoku region, where most castles are primarily earthen ramparts.
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Hanamaki City and Oshu City in Iwate Prefecture are towns associated with Shohei Ohtani, the two-way hero who is active on the world stage. While seeing Ohtani on television and in the newspapers may seem like a distant figure, a visit to his hometown reveals...
Located close to the center of Morioka city, Natayacho is a quiet area that seems to be one step removed from the hustle and bustle of modern life. Just one street with traffic and you'll find yourself surrounded by the flowing air...
Summer in Tohoku is all about festivals! Here's a roundup of the 2025 dates for the "Six Major Tohoku Festivals," major events that bring local traditions to life and are enjoyed by both locals and tourists.
In central Iwate Prefecture, between Morioka City and Oshu City, there are roadside stations dotted with uniquely flavored local soft serve ice cream. There are also stations with museums showcasing the Nanbu Toji brewers, and abandoned...
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The local soft serve ice creams at roadside stations in southern Iwate Prefecture are characterized by their "orthodox" flavors, which are made with the delicious local milk, and by the fragrant sesame seeds. This article...
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Every June, a festival that can be considered a symbol of early summer in Iwate Prefecture is held in Takizawa City and Morioka City. The name of this festival, sometimes called "Japan's cutest festival" in some areas, is "Ch...
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Hachimantai, which straddles Iwate and Akita prefectures, is a mountainous region with a gentle slope at an elevation of 1,614 meters, and is a naturally rich area that is counted among Japan's 100 most famous mountains. Towada Hachimantai is a...
The Sanriku Coast south of Miyako City is a scenic ria coastline, and the offshore area has long been known as a good fishing spot. The seafood can be tasted and purchased at roadside stations, so it's a popular destination for locals.
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As part of the post-earthquake reconstruction efforts, the Sanriku Coastal Road was completed as a bypass of National Route 45 along the Sanriku Coast. While this has made travel easier, it is said that the number of cars passing through the city has also increased. Therefore, the coastal road...
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