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This site is an online media that delivers all sorts of trivia about the six Tohoku prefectures, from sightseeing and gourmet spots to local customs, history, and more
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Three beloved local "onigiri (rice ball) specialty shops"! Perfect for weekday lunches and leisure activities...

Where there's delicious rice, there's bound to be delicious onigiri (rice balls). In Koriyama City, central Fukushima Prefecture, a major rice-producing region, there are many unique onigiri specialty shops. Freshly cooked rice...

Haruka HashimotoHaruka Hashimoto2026.06.05

Is the lid not closing the default?! A fried chicken bento that satisfies both your stomach and your heart...

When asked about their favorite food, many people would probably say "fried chicken." Even within Fukushima Prefecture, Koriyama City is a region where "fried chicken love" runs deep. There are many popular fried chicken restaurants in the city...

Haruka HashimotoHaruka Hashimoto2026.02.26

  • What day is it today? | Tohoku Edition What day is it on October 24th?
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  • Anglerfish
    Monkfish is a delicacy and a delicious winter treat from the coast! [Fukushima Prefecture]
  • Aizu bento box lunches are a local dish packed with the delicious flavors of Fukushima! [Fukushima Prefecture]
  • Akebia fruit
    Over 90% of Akebia in Japan is produced in Tohoku! One of the autumn flavors, "Akebia" [Yamagata/Akita]
  • "Yakisoba Bagoong" is a product exclusive to the Tohoku and Shinetsu regions
    Why is Yakisoba Bagoong so popular in Tohoku? A look into this local soul food
  • Nameto flounder
    Celebrate the New Year with Miyagi's New Year's fish, Nametagare!
  • Natto dish image
    Tohoku's natto culture is amazing! Introducing unique natto dishes from six Tohoku prefectures [A must-have for natto lovers].
  • Grilled scallops
    [Aomori Prefecture] Enjoy the taste of Mutsu Bay scallops in local cuisine!
  • Zunda
    Easy and simple! Try making Sendai's famous zunda at home!
  • The castle town of Kubota Castle has been hit by numerous fires since the Meiji era and has changed dramatically since then [Akita Prefecture, Aki...
  • Kakunodate (Semboku City), which was founded by the Tozawa clan during the Sengoku period and established by the Ashina clan during the Edo period...
  • Izumi Senbero
    Introducing the unique Senbero bars around Izumichuo Station in Sendai's sub-center! [Miyagi Prefecture]
  • Bottled Don (abalone, scallop, salmon roe)
    The definitive Sanriku souvenir, "Bindon" - as delicious as it looks! [Iwate Prefecture]
  • 2025.07.22 Aizu-Tajima Gion Festival_Japan's No. 1 Bridal Procession
    [Photo Report of Aizu-Tajima Gion Festival: Part 2] The Shichi-no-Mori procession, also known as the longest bridal procession in Japan...
  • Lanterns at the main gate of Zuiganji Temple
    Matsushima Zuiganji Temple: A Nighttime Temple Visit in Autumn - A Local Report! [Miyagi Prefecture]
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  • Chusonji Temple information board
    [JR East Pass Trip: Day 2, Part 2] Intensive Exploring Hiraizumi! World Heritage Sites "Chusonji Temple" and "...
  • Namahage and visiting gods
    Not just Namahage? Visiting gods from all over Tohoku who appear during Koshogatsu
  • Fire Prevention Tiger Dance
    Fire Prevention Tiger Dance: A traditional performing art that conveys the wish to protect the town from strong winds and fires [Miyagi Prefecture]
  • Kokeshi dolls from Sakunami Onsen
    Whisky in a natural hot spring! The hidden charm of Sendai's inner sanctum, Sakunami Onsen! [...
  • "KAORIUM for Sake & Wine" was set up in the tasting corner
    Which Fukushima local sake should you choose? Fukushima Prefectural Tourism and Product Center and Nihonbashi Fukushima Hall "MIDETTE...".
  • "Enchanting Dessert Recipes You'll Want to Keep Secret"
    Enjoy Yamagata's Eigyokudo's "An Cheese" at home! The 8th generation owner reveals the secret charm...
Whisky Collection Koriyama
Experience the first whiskey event in Tohoku, "Whisky Collection Koriyama"...
The Nekozuka Kofun Cat Festival, a huge cat festival for cat lovers, and its legends [Miyagi Prefecture]...
Sabako Shrine (Iizaka Onsen)
Iizaka Onsen is a famous hot spring resort loved by Matsuo Basho! Recommended public baths and inns...
Hundred deer large group dance (16)
Photo report of the Hyakushika Daigun Dance (April 26, 2025: Hidaka Fire Prevention Festival) [Oku, Iwate Prefecture...
A stone slab engraved with the three goddesses at Kamitsari Shrine
The legend of the goddesses of the three mountains of Tono and the "Kamitsaya Shrine" where the three goddesses are said to have separated...
Aomori Gyosai Center is the originator of Aomori's famous Nokkedon! Let's head out into the vast ocean of ingredients!
Kasha cat kokeshi doll (close-up)
Kasha Cat | A legend of a shape-shifting cat and a yokai kokeshi doll from Mishima Town, Oku-Aizu [Fukushima Prefecture]
Zodiac (3)
Sendai Zodiac Guardian Deity Sacred Site | Tohoku Zodiac Guardian Deity Sacred Sites: Miyagi Edition
Shiogama Shrine's Hote Festival
Hote Festival | A fire prevention ritual with a history of over 300 years, held at Shiogama Shrine...
Shiogama Shrine and Shiwahiko Shrine
Was it once treated specially by the government? Shiogama Shrine, Ichinomiya in Mutsu Province, and Shiwahiko...
Ichian's Two-Colored Soba Noodles
Delicious, generous portions, and great value for money! A soba restaurant in Tendo City...
A panoramic view of the Oyasukyo Great Fountain
Koyasu Gorge Geyser | The sight of steam erupting from everywhere is like something out of a movie...
The facial expression of Nakanosawa Kokeshi
Nakanozawa Kokeshi – Breaking free from the perception of being "part of the Tsuchiyu style"...
The Jigokudani (Hell Valley) walking trail in Onikobe! The rising steam and geysers create a truly hellish scene! ...
The gate of Yokoyama Fudoson
Is one of Japan's three Fudo temples in Miyagi Prefecture? Tome City's Shirauosan Daitokuji Temple and Yokoyama Fudo...
Lanterns at the main gate of Zuiganji Temple
Matsushima's Zuiganji Temple: A firsthand report on a nighttime temple stroll during the "Autumn Nighttime Visit"! [Miya...].
Zodiac (2)
Aizu Zodiac Guardian Deity Sacred Sites | Tohoku Zodiac Guardian Deity Sacred Sites: Fukushima
The Mogami family crest at the entrance to Kozenji Temple
Kozen, the family temple of Mogami Yoshimitsu, who established the largest territory of the Mogami clan with 570,000 koku of land in Dewa, is located here.
Mitsuishi Shrine
A rock with a demon's hand in it? Mitsuishi Shrine, where Iwate's roots are woven. (Iwate Prefecture)
papier-mâché kokeshi doll
Life-sized papier-mâché kokeshi dolls parade! The annual kokeshi festival, "National...
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